Creating a Truly Global Connectivity Solution - Is It Even Possible?

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Is that even possible?

Creating a Truly Global Connectivity Solution…

Dan Mårtensson, VP Service Business Line


Reality Check!


Safety

Security

Maintenance

Driving StyleEV-specific

Infotainment

Insurance

Navigation

Convenience

Urban Mobility

● Emergency Call● Breakdown Call● Crisis assistance

● Route operator assistance● Destination send to car● Traffic information

● Parking space information● Weather information● Fuel price / gas station location

● Social networking● News & Events● Unlimited internet access

● Eco Drive / Fun Drive

● Concierge services● Vehicle Finder● Remote control / monitoring

● Charging information● Remote monitoring

● Car pooling information● Public Transport information

● Remote diagnostic● Maintenance alert & support

● Stolen Vehicle Recovery,● Remote door lock/unlock● Security alert

● Insurance Telematics / PHYD

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Use Cases / Applications


Device-to-Cloud Requirements for Automotive

Reliable Connectivity

● to a worldwide network

Information

● needed to provide value-added services

Big Data

● collect● store● analyze

Updates


Adaptable to future business model

Flexibility to change part or all SIM fleet to

another operator

Operated by asingle global service

provider

A single SIM SKU with global coverage,

supports all telematics & infotainment usages

World-class MNO service level and cost

Automakers dream of a connectivity solution that meets all of this…

Wish List of Connectivity Features for Automotive

MNO + Single SIM + Global SP

+ Flexibility + Adaptability + Adaptability+ Flexibility

+ Global SP + Single SIMMNO


Connectivity challenges – Local MNO service

High roaming cost

Improbable cross-carrier/cross-alliance solutions

Forbidden in-country roamingCreates grey zones

Resistance to new technology e.g. eUICC which may reduce sales

Inconsistent user experiencewhen roaming


Connectivity challenges - Global roaming service

Not truly localExpensive local broadbandservice

Coverage limited to MNOalliances

Compliance to telcoregulations


Connectivity challenges – SIM management platform

Requires multiple directregional MNO agreements

Requires technical integrationwith each MNO

Do not support network SLA Coverage is limited tooperator’s alliance networks


Who are we?


#1 in cellular devices for the IoT

Innovation Leader

Sierra Wireless is the global market leader

(1) Source: ABI Research – June 2015

35.0%

20.7%20.4%

23.9%

Cellular Embedded ModuleRevenue Market Share in 2014 (1)

Sierra Wireless

4G leader (LTE, LTE-A, LTE-M)

LTM Revenue $601 million

1,000 employees cross the globe & customers in 130 countries

More than 400 patents

Complete device-to-cloud offering


Sierra Wireless: Automotive Customer Success

BMW Car Hotspot

Citroën e-Touch

Peugeot Connect

Lexus Enform

Renault R-Link

Renault Carminat

Volvo OnCall

FCA UconnectTesla

Toyota Safety Connect


Applications& enterprisesoftware &

3rd party partnersThe connectedvehicle

Cellular Devices

Embedded Solutions

Networking Solutions

IoT Cloud Services

ConnectivityManagement

ApplicationEnablement

DeviceManagement

SIM & Connectivity

End-to-End Security & Differentiation

Sierra Wireless in Automotive space

OTA: DataOTA: Apps & Firmware

OEM

Combining the NAD with Cloud & Connectivity Services

IoT Platform


Can the Automotive dream come true?


UNTIL NOW CONNECTIVITY SERVICES WEREN’T DESIGNED FOR AUTOMOTIVE

Simplicity

Customers connecting global products need a SIM, networks and tools that simplify logistics and operations.

Flexibility

Connected vehicle deployments have long lifespans. Customers need the flexibility to update connectivity providers and networks.

Data quality

Connected vehicle deployments require a consistent & resilient data connection without human intervention.

Coverage

Connected vehicle deployments need the broadest possible coverage to ensure vehicles are always connected.

OPERATIONAL CHALLENGESTECHNICAL CHALLENGES

Global Connectivity Challenges Summary


TOO COMPLEX FOR IOT

Global Connectivity Options

Difficult to Manage OPERATIONAL SIMPLICITY Easy to Scale

TEC

HN

ICA

L C

APA

BIL

ITY

MNO LOCAL SIMS• Geographically restricted• Many MNO’s needed for coverage• Not “Automotive grade” customer experience.• Very complex SIM logistics• Poor support for OTA updates (eUICC)

LACK FLEXIBILITY & COVERAGE

MNO ROAMING SIM• Coverage restricted to alliance• Costs sky-rocket outside of footprint• Cost structure not build for Infotainment• >1 MNO needed for coverage & cost• Poor support for OTA updates (eUICC)

Smart SIM provider & Mobile Core Network Operator supporting eCall, telematics and infotainment scenarios as “full-service managed connectivity” with global MNO interconnections on a truly global smart SIM with no lock in.


Coverage: A SMART SIM in PracticePower On Home Network Roaming Networks

Text

Roaming

Local

BouyguesOrangeSFR

1. SFR2. Orange3. Bouygues

~7 retries~28 mins

Identifying networks…Ranking networks…

roaming SIM

Smart SIM


RESULT IS SELF MANAGED DATA QUALITY & INCREASED CUSTOMER EXPERIENCE

3. Reselection of network based on failure of either case2. Actively monitors the data session & network attachment1. Initial network selection based on network quality

Data Quality: A better solution for connected vehicles


ConnectivityManagement

ApplicationEnablement

DeviceManagement

IoT Platform

The only complete 3rd Party MNO SIM

lifecycle management

Flexibility: Operator Independent SIM Management

Independent of customers existing or legacy carriers, manage them centrally


Flexibility: eUICC

Version 1: 2015 Version 2: 2015 Version 3 & 4: 2016

• Proprietary SIM• Proprietary platform • SMS Based

• Proprietary SIM• Proprietary platform • HTTP BIP Support

• Standard SIM• Interoperable platforms • Industrialized solutions

expected mid/end 2016

• The best possible native global profile (Smart SIM Profile) with freedom to swap to another provider

• 100% vendor interoperable• Full integration of connectivity management and eUICC

life cycle management• Unique full-service managed connectivity

Sierra Wireless eUICC

eUICC is the enabler for DIYS swap or as part of full-service managed connectivity


Simplicity: Connectivity Enablement Service

No lock-in Multi-Operator Connectivity

No heavy lifting Dedicated global connectivity roll-out team

A truly global approach

Service evolution Focus your resources on service proposition

Be compliant One solution for all markets

ONE SIMONE Platform


A truly global connectivity solution

for automotive OEMs is here


Thank You

Dan Mårtensson, VP, Service Business Line

[email protected]+46-734-606390

mailto:[email protected]