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Copyright © 2015 Pearson Education, Inc. 4-1
International Business
Environments & Operations
15e
Daniels ● Radebaugh ● Sullivan
Copyright © 2015 Pearson Education, Inc. 4-2
Chapter 4The Economic
Environments Facing Businesses
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Learning Objectives Communicate the importance of economic
analysis Discuss the idea of economic freedom Profile the characteristics of the types of
economic systems Introduce the notion of state capitalism Profile leading indicators of economic
development, performance, and potential
Learning Objectives Profile the benefits and drawbacks of
economic growth Profile leading global indices of economic
performance
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IntroductionLearning Objective:Communicate the importance of economic analysis
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Introduction Managers assess a country’s economic
environment knowing Countries differ in different ways Economic and political changes alter market
circumstances It is important to understand connections,
change, and consequences The challenges of the comeback Choices of citizens, policymakers, and
institutions
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International Economic Analysis
A universal assessment of economic environments is difficult because of: System Complexity
Identifying proper indicators is difficult Market Dynamism
New economic circumstances Market Interdependence
Markets influence each other Data Overload
Complicates decision-making
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International Economic Analysis
Economic Factors Affecting International Business Operations
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Economic FreedomLearning Objective: Discuss the idea of economic freedom
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Economic Freedom Economic freedom – people have the
right to work, produce, consume, save, and invest the way they prefer measured across business freedom, monetary
freedom, fiscal freedom, investment freedom, freedom from corruption, property rights, trade freedom, government size, financial freedom, and labor freedom
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Economic FreedomEconomic Freedom by Region, with Population
Global Distribution of Economic Freedom
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Value of Economic Freedom
Economic freedom affects Growth rates Productivity Income levels Inflation Employment Life expectancy Literacy Political openness Environmental sustainability
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Trends in Economic Freedom
The trend toward increased economic freedom is no longer certain Questions about the legitimacy of free markets The benefits of more state control
Standard of Living
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Types of Economic Systems
Learning Objective: Profile the characteristics of the types of economic systems
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Types of Economic Systems
An economic system refers to the mechanism that deals with the production, distribution, and consumption of goods and services
Types Market economy Command economy Mixed economy
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Types of Economic Systems
Types of Economic Systems
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Market Economy In a market economy individuals rather
than governments make most economic decisions Capitalism
private ownership of capital Laissez-faire
governmental noninterference in economic affairs
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Command Economy In a command economy the visible hand
of the state supersedes the invisible hand of individuals Government
owns and controls resources determines prices
Communism
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Mixed Economy Most economies are mixed economies
fall between market and command economies Socialism
regulate economic activity with a focus on social equality and a fair distribution of wealth
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Command EconomyLearning Objective: Introduce the notion of state capitalism
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State Capitalism: Detour or Destination?
State capitalism refers to a system in which the government explicitly manipulates market outcomes for political purposes promote certain industries to encourage
economic development develop national companies into global leaders foreign companies restricted from strategic
industries
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Economic Development, Performance, and PotentialLearning Objective:Profile leading indicators of economic development, performance, and potential
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Economic Development, Performance, and Potential
Broad classes of countries include developing countries
largest number of countries low per capita income
emerging economies fast growing, relatively prosperous BRICs – Brazil, Russia, India, and China
developed countries high per capita income and standard of
living like the U.S., Japan, France, Australia
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Gross National Income Gross national income (GNI)
the broadest measure of economic activity for a country
Gross national product (GNP) the total value of all final goods and services
produced within a nation in a particular year Gross domestic product (GDP)
the total market value of goods and services produced by workers and capital within a nation’s borders
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Improving Analysis GNI data should be adjusted for
the growth rate of the economy the number of people in a country the local cost of living
GNI Data
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A Divided World
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GNI per Capita, 2011
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GNI Per Capita, 2011, Adjusted for Purchasing Parity
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Broader Conceptions of Performance and Potential
Green economics gauge economic performance in terms of the
effect of current choices on long-term sustainability
Sustainable development meet the needs of the present without
compromising the ability of future generations to meet their own needs
Happynomics importance of emotional prosperity in addition
to financial prosperity
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Economic Analysis Managers should also consider
Inflation Unemployment Debt Income distribution Poverty Balance of payments
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Inflation Inflation
a measure of the increase in the cost of living Deflation
when prices for products go down not up Reflation
increase the money supply and reduce taxes to accelerate economic activity
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Unemployment Unemployment rate
share of unemployed workers seeking employment for pay relative to the total civilian labor force
Misery index the sum of a country’s inflation and
unemployment rates
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Debt Debt
the total of a government’s financial obligations
internal debt external debt
Growing public debt signals tax increases reduced growth rising inflation increasing austerity
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Income Distribution Income distribution
estimates the proportion of the population that earns various levels of income
Gini coefficient measures the extent to which the distribution
of resources deviates from a perfectly equal distribution
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Poverty Poverty the state of having little or no
money and few or no material possessions extreme poverty
less than $1.25 per day moderate poverty
less than $2.00 per day Today the world population is 80% poor,
10% middle income, and 10% rich Base of the Pyramid
Frugal engineering
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Balance of Payments Balance of payments
reports a country’s trade and financial transactions with the rest of the world
Current account tracks merchandise trade
Capital account tracks loans given to foreigners and loans
received by citizens
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Balance of PaymentsComponents of a Country’s Balance of Payments
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Balance of PaymentsCurrent Account Balances: The Top and Bottom Five
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