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NMDL presentation on a mock digital marketing strategy for Volkswagen aiming to be the number one Automobile maker in the world.
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Digital Marketing Strategy 2014 Shannon Chesney
GOALSMore Exposure to Advertisements
Increase in brand awareness via social media accounts
But Most Importantly…
# 1
TARGET AUDIENCE
BUDGET
In 2010, a total of $300 million was spend on advertising for VW
Search Engine Marketing
Landing Page
Create a buzz on Social Media
Blog about it
In the end, it will be hard not to have Volkswagen on the mind.
Thank you!