GreenRoad and Bus Ride Magazine on FLeet Management and Driver Safety

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Safety on the Road:How A Successful Driver Behavior Program Can Reduce Risk, Drive Down Cost and Increase Passenger Satisfaction.

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The Statistics


INJURY RESULTS IN 12 DAYS ABSENTEE

12

5,000Drivers

100,000impacted customers

$10M annual direct cost

+Brand Impact

1 IN 5 FLEET VEHICLES ARE INVOVLED IN A CRASH ANNUALLY

AVERAGE REPAIR COST OF AN ON-THE-

JOB CRASH

Statistics – the bottom line

Source: The National Highway Traffic Safety Administration (NHTSA), USA



Ripple Affect of Aggressive Driving

Aggressive Driving

High Fuel Consumption

Absentees

Injury, Fatality

Accidents/Incidents

High risk of collision

CO2 footprint

Service Disruption


Dispatchers (gravel level): “I love those drivers who manage to keep the bus on time, no matter what it takes. Adding tight safety adherence will kill our punctuality and customer satisfaction”

What A Service Manager Sees From 30k ft?

Managers need a 30k ft view on their field force Safety vis-a-vis Performance in order to resolve the conflict


Top 3 Driving Errors


• It is very easy to find numerous independent studies conducted in various countries around the world which provide evidence that excessive speed can kill, seriously injure or at the very least cause serious damage

• No operator can accept the negative publicity and/or the financial implications that an accident involving excessive speed will incur

• The Greenroad system assists both Managers and Drivers to recognise this and provides an opportunity to act BEFORE an incident occurs

Speed


• This should need no further explanation

• The ‘Maximum’ speed has been dictated by the local authority and is enforced by the local Police

• Whilst some drivers may disagree with the posted speed limit, it is an offence to exceed this ‘Maximum’ speed

• Remember, this is a ‘Limit’ not a ‘Target’

Posted Speed


• Again this comes down to an individual drivers interpretation of what is and is not acceptable

Speed for Situation

What is an appropriate speed for a specific situation?

• An example was Sheppey Crossing in 2013

• Or the M5 crash in 2011


• To assist drivers, many countries now employ variable speed limits. These are currently restricted to major road networks and areas such as schools

• You could argue that if drivers made the correct decisions in the first place, these additional measures would not be required

Speed for Situation

What is an appropriate speed for a specific situation?


Forward planning and anticipation – What do we mean?

• It may seem an obvious statement but drivers should always be looking well towards where they are heading

• LOOKING and SEEING are two different things

• This is also very relevant when the vehicle is moving backwards or to the side

• Expect the Unexpected – Think about what MIGHT happen before it actually does happen

Forward Planning and Anticipation


Expect the Unexpected


• How close is too close?

• In the US, UK and Australia the advice is a MINIMUM of 2 seconds following distance in clear dry road conditions

• Many advanced driving or defensive driving schemes increase this to a minimum of 4 seconds

• The number is a guide, the reality is that the more time a driver has to recognise a developing situation, the more likely they are to make the correct driving decisions

• If a driver is too close they are more likely to encounter a situation and have to ‘react’ to

• Occasionally the reaction could be too late or perhaps result in an incorrect decision

Tailgating


A Better Passenger Experience


• Buses & coaches carry the most valuable ‘cargo’ on the roads

• Passenger ’expectations’ are constantly increasing year on year

• Passengers are very easily lost but can be very difficult to find

Passengers First


Benchmarking Your Drivers – Best Practices


The Methodology Behind Driver Safety

Unconscious Errors

Conscious Errors

Conscious Improvement

Subconscious Improvement

Continuous Self-Correction Cycle Predictable and Lower Fleet Risk

Minor Crashes

Severe Crashes

Catastrophic Crashes

Driving Errors

Close Calls


Using Scorecards and Gamification to Drive Change

A VARIANCE OF “UNKNOWN” DRIVERS

DRIVERS ARE MAPPED TO AN INDIVIDUAL RISK PROFILE

UNIFORM, IMPROVED DRIVING BEHAVIOR ACROSS YOUR FLEET

No Visibility

Gain Insight

Manage Change & Driver Behavior


How to Drive Sustainable Change

UNFREEZE

Helping stakeholders recognize

that change is indeed necessary.

CHANGEDeveloping new behaviors, values and

attitudes.

RE-FREEZE

Actions to reinforce and support changes so

that they become a permanent behaviors.


How do your Drivers Measure Up

Implement a blind profile period before starting your program

0

20

40

60

80

100

120

140

160

180

Blind Profile

Begin Feedback and Drivers Self-Improvement

Management by Exception & Organizational Policies

Safety Score


What Is Happening In This Instance?

What did the driver do wrong?

What risk does this pose to your organization?

What data is missing from this event?

What can you do to prevent this in the future?


What Is Happening In This Instance?

What did the driver do wrong?

What risk does this pose to your organization?

What data is missing from this event?

What can you do to prevent this in the future?


Conclusion - Q&A

Automotive

GreenRoad and Bus Ride Magazine on FLeet Management and Driver Safety