A DIGITAL BUSINESS TRANSFORMATION PLATFORM

FOR AUTO DEALERSHIPS

USING BEST-IN-CLASS DIGITAL TOOLS

WITH CLEAR OBJECTIVES TO IMPROVE THE BUSINESS

RESULTS IN THE NEW CONSUMER DECISION

JOURNEY

• GROW ONLINE & OFFLINE TRAFFIC

• LOWER CUSTOMER ACQUISITION COSTS

• INCREASE AFTER-SALES VALUE

• IMPROVE MARKETING CAMPAIGNS EFFICIENCY

• REAL-TIME SALES PERFORMANCE REPORTS

• INCREASE CUSTOMER SATISFACTION

THE PLATFORM IS DEPLOYED FOR ROMANIA’S LARGEST AUTO DEALERSHIP

• 6 brands: Mercedes-Benz, Land Rover, Jaguar, Ford, Hyundai, Mitsubishi• 12 countrywide showrooms• 102 countrywide services• 3,500 employees

MOBILE FIRST WEBSITE EXPERIENCE WITH REAL EMPLOYEES PROFILES

Full mobileresponsive with contextual action buttons

Lifestyle-based curation for multi-brand suggested collections

Automated geolocation, open hours and available sales reps profiles for every showroom or service

INCLUDES REAL-TIME ROAD ASSISTANCE & SALES &

SERVICE SUPPORT

Website widgets for road assistance

Road assistance vehicle driver’s mobile app for

Uber-like experience

WHICH IS SYNCHRONIZED WITH A GEO-AWARE

MOBILE APP

Personalized offers Automated appointments & assistance

Car profile & notifications

Contextual Net Promoter Score

Customer profile & preferences

Extra business partners benefits

THAT FEEDS INTO A SALESFORCE & MARKETING

INTELLIGENCE TOOL

Multi-brand, multi-location and multi-level

reporting

Net Promoter Score

Multi-level sales funnel reporting

Sales patterns visualization

Task management and action reminders

Lead details incl. Propensity to buy

calculation

GENERATING A ONE-OF-A KIND SOCIAL CUSTOMER

PROFILE

Personal & contact data

Business profile data

Car profile data

Individual Net Promoter Score

Online & offline actions timeline

Propensity to buy algorithm

Lifetime customer value calculation

Showroom layout with presence & client interactions analytics

LET’S SEE HOW THIS IMPACTS ON THE NEW CONSUMER DECISION JOURNEY IN THE REAL

WORLD

This is Dan!He’s standing in for any Tiriac Auto client. He might look familiar…

This is Dan’s present car…

But maybe not for long…

Dan was kind enough to illustrate his latest trip to the showroom for us. This is a real journey that showcases the experience all of our customers will have across all Tiriac Auto dealerships. Let’s see it unfold!

Dan has been flirting with the idea of getting a new car for a while now. So, as he is driving in the vicinity of the showroom, his mobile app sends him a personalized test drive invitation.

TECH WE USED:- Geo-fencing- Region monitoring- Local notifications- Real-time personalization

As Dan decided to accept the invitation and he is heading to the showroom he gets notified that Florian, his personal designated concierge for this visit, is waiting to attend him.

TECH WE USED:- BLE Beacons- Real-time personalization- Presence detection

On the other side, inside the showroom, Florian gets his own notification: “Dan is just about to enter”.

TECH WE USED:- BLE Beacons- Presence detection- Social CRM Dashboard

Next, Florian is taken to Dan’s complete profile in order for him to provide the full concierge experience, never missing a beat.

TECH WE USED:- Presence detection- Social CRM Dashboard- Social Customer Profile- Auto Master- Social Analytics

As Dan walks into the showroom, our sensors recognize him and prompt a personalized welcoming message on the display as Florian is on his way to great him.

TECH WE USED:- BLE Beacons- Presence detection- Social Customer Profile- Digital Signage

Dan has always favored Mercedes-Benz so as he tries out different models deciding what to test drive, he gets details for each on his app so he can also check them out later.

TECH WE USED:- BLE Beacons- Auto Master- Social CRM Dashboard

As Florian tells Dan about the deal he can give him on his favorite model, he also gets it on his phone to keep and sleep on.

TECH WE USED:- BLE Beacons- Auto Master- Social CRM Dashboard

Dan took a test drive on his favourite model (and enjoyed it), he got his offer and now, he’s off on his way. While exiting he is invited to give feedback on this particular experience.

TECH WE USED:- Presence detection- Geo-fencing- Social CRM Dashboard- Net Promoter Score

As he super enjoyed his visit, he lets all his friends know by sharing his feedback directly on Facebook.

TECH WE USED:- Presence detection- Geo-fencing- Social CRM Dashboard- Net Promoter Score- Facebook SDK

While everything gets to be reported back in real-time for business performance purposes.

Social CRM Dashboard Wi-Fi & BLE Retail Analytics

This experience was shot in real-life circumstances at the Tiriac Auto Mercedes-Benz showroom, all the cars are real.

THIS IS A NEW KIND OF OFFLINE EXPERIENCE THAT USES ONLINE MARKETING APPROACH

CUSTOMER BENEFITS

• CONCIERGE SERVICE EXPERIENCE

• MOBILE TO MOBILE ROAD ASSISTANCE

• AUTOMATED SERVICE ASSISTANCE

• CONCIERGE SERVICE EXPERIENCE

Client authentication, car details synchronization and real-time automated status reports;

Direct access to stocks, employee details and their availability, for the entire network of services.

Direct contact with associated pre-sales and after-sales client managers;

Exclusive access to benefits and rewards;

Frictionless transfer of client and vehicle data from service-of-choice to service-of-need;

Unique Mobile Passport for client status identification within services, showrooms and partners network;

Instant Content & Offers Personalization on web, mobile and the digital signage in showrooms and services;

Continuous quality of service improvement through contextual feedback.

• MOBILE TO MOBILE ROAD ASSISTANCE

Automatically transmit complete details about the situation, including service of choice and service history;

View road assistance drivers in the proximity;

Get confirmations when a driver is being allocated to your request;

Receive real-time ETA as the driver gets to your position;

Get to rate the driver and the complete road assistance experience;

Give a friend in need a free road assistance ride from your account;

Automated pre-scheduling for car check-up in the service of choice.

• AUTOMATED SERVICE ASSISTANCE

Synchronised data between web, mobile and in-service calendars;

Online and mobile end to end service assistance;

Real-time status notifications;

Clear ETA for your car pick-up;

Feedback on quality of service and people in charge of your service;

Real-time direct contact with your auto service concierge.

BUSINESS BENEFITS

• SALESFORCE PERFORMANCE

• BUSINESS PERFORMANCE

• SALESFORCE PERFORMANCE

Easy access to 360⁰ customer details (incl. social media profiles);

Task management dashboard;

Location History & Location Presence notifications for cross-shopping detection (incl. competition);

Sales target completion analysis;

Conversion funnel analysis applied to sales units and days of the week;

Instant notifications for delayed tasks and urgency prompting;

Propensity to buy analysis;

Easy access to multi-channel browsing history for cross-interests suggestions;

Assisted suggestive sales and lost sales notifications.

• BUSINESS PERFORMANCE

Seamless integration with Auto Master for stock, showrooms, services, orders and employees;

Real-time salesforce activity tracking & reporting;

Performance tracking for individual employees, sales teams, business units or regions;

Lead conversion efficiency analysis;

Customer Acquisition Costs analysis;

Propensity to Buy analysis;

Lifetime Customer Value analysis;

Suggestive Sales and Lost Sales ready platform.

SOLUTIONS&

PRICING

• MARKETING SOLUTION

White label digital properties setup: website, client mobile app (iOS & Android), events & promotions lead generator app, digital signage software;

Content & promotions management;

Partners vouchers management;

Users profiles & management;

Proximity mobile marketing (push notifications, SMS, emails);

Indoor digital signage & mobile marketing;

Instant Content Personalization algorithm;

360⁰ Customer Profile;

Marketing performance dashboards.

- Initial setup costs: approx. €50,000* (incl. custom design and system integrations);

- Monthly license: €1,000 per location

*Wi-Fi, BLE Beacons, or Digital Signage infrastructure not included.

• SALES, SERVICING, CALL CENTER & ROAD ASSISTANCE SOLUTION

Full integration with Lead Dashboard tool;

Performance real-time reporting;

Multi-level status visualization;

Real-time status updates notifications to end-customer (SMS, emails, in-app notifications);

Contextual Net Promoter Score aggregation and reporting;

Automated sales, servicing, call centre & road assistance digital tools;

Propensity to Buy algorithm;

Lifetime Customer Value calculator;

360⁰ Customer Profile.

- Initial setup costs: approx. €30,000* (incl. custom design and system integrations);

- Monthly license: €99 per user.

* All costs are on top of the marketing solution costs.

THANK YOU!