MERCEDES-BENZ

Group Members

1. Rishabh Kumar Singh2. Jain Sibi3. Aman4. Shruti5. Neeraj

What Mercedes Benz Means?

It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ

The Invention Of An Automobile

About the Company

Mercedes-Benz ranked among the top global premium car brand

Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered

in Stuttgart, Germany. Leader in luxury automobiles, buses, trucks,

coaches Multinational division of the German

manufacturer Daimler AG

Merecedes SLS AMG 2013

Maybach And AMG Comes Under Mercedes Benz

The all new Merc-S Class 2014 Model (Worth about a crore)

History Mercedes-Benz traces its origins to Karl

Benz's creation of the first petrol-powered car patented in January 1886.

The first Mercedes-Benz brand name vehicles were produced in 1926.

Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.

Logo Says It All

The ‘three-pointed star’ is better recognised around the world than the Christian cross

Timeline

Product LineUp and Models

Cars-Models such as Mercedes SLS AMG,   Mercedes S-Class

Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option

The Merc Customer

Average Mercedes Customer Profile: Median income = $100K Well-educated 2/3 Are male Technology is important Very loyal to the Mercedes brand Driving is a form of personal expression Work hard and play hard

Mercedes Benz Is Also A Part Of Formula1

Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (2010–2012)

Mercedes Amg Petronas Motorsport

Mercedes-Benz is currently involved in Formula One, running Mercedes-AMG Petronas Motorsport, a Formula One racing team, based in Brackley, United Kingdom, using a German licence. Mercedes-Benz had competed in the pre-war European Championship winning three titles, and debuted in Formula One in 1954, running a team for two years.

Story Continues

Why Merc????STRENGTH

Diverse ranges of Products – S-Class,Coupe, Roadster

World's leading Premium Quality Automobile

Manufacturer Brand Awareness Innovations

Key DNA Attributes for Reinvention

Assured Quality

Exclusivity

Authenticity

Reliability

Sales

Market in India

After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.

Among the Top-3 luxurious car maker.

Car ranges from 21 Lacs to 6 Crores(Pullman).

Market Share among Luxurious Vehicles in India

30

20

34

11

Market Share

BMWAUDIMERCEDESOTHERS

Example Mercedes-Benz World Firsts

Crumple Zone

Collapsible SafetySteering Column

SafetyHeadrests

ABS

Standard Airbag

SeatbeltTensioner

Front PassengerAirbag

Seats withintegrated SeatbeltsSide Airbag

ESP

Brake Assist

Interesting facts about Mercedes

Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-built

The businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDES

The seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with support

The first passenger road car to have brakes on all four wheels

Production ChartC-Class having highest car sales among all the Mercedes Benz car models

High-End Luxury Maker or Go for Growth?

“The best or nothing”

“The best for the customer”

…it’s a cultural and social icon

Innovations, R&D Mercedes-Benz pioneered a system called

Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally

Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.

Airbags were first introduced in the European market, beginning with model year 1981 S-Class

Mercedes-Benz Organizational structure

Mercedes-Benz comprises of eleven different departments, with an average of four core practice areas in each. These includes:1- Public Relations2- Customers Service, Distribution 3- Specialized Technical4- Engineering 5- Human Resources6- Information Technology7- General Counsel8- Marketing, Sales, Finance9- Learning & Performance

Value1-Innovation – never stop inventing new ways to realize the potential of the road ahead.2-Performance – They unite all aspects of performance to engineer something you cannot get from a spec sheet.3-Design – They combine artistry and engineering to create cars that are visionary from every angle.4-Safety – They continue to pioneer technology that helps both protect from and prevent collisions.5-Environment – They believe that respecting our planet means far more than meeting a miles per gallon figure.

Mercedes-Benz

SUCCESSES: Challenges: 1- Mercedes-Benz is a world wide 1- Engineering problemCompany 2- Economic slowdown coupled 2- One of the most well-know and with liquidity posted problemEstablish automotive brands in the for sales in 2009.World3- Mercedes-Benz cars have been Related above average in qualityranking.

DIRECTINGEvery decision taken must be properly implemented otherwise it is of no use. Direction is required for effective implementation of a decision. Every manager in an organisation gives direction to his subordinates as a superior and every manager recieves direction as subordinate from his superior.

FEATURES Initiates action Superior-Subordinate Relationship Continuous Function Initiates at the Top level

STEPS IN DIRECTION Setting and Defining Objectives Organising in the Efforts Measuring the work Developing the people

IMPORTANCEInitiates ActionIntegrates Employees effortsGets maximum out of IndividualsFacilitates Organisation changesProvides Stability and Balance in the Organisation

CO-ORDINATINGCoordination is the process of linking or

connecting various activities of an organisation . Every department in an organisation functions

independently. But ,the activities of one department ,influences or affects the activities of

another department.

FEATURESThe need for co-ordination arise due to interdependence.It aims at achieving the common goal.It is the duty of every manager.Continuous Process.

TECHNIQUES•Clearly defined Goals•Clear Lines of Authority•Effective Leadership and Supervision•Voluntary Teamwork

IMPORTANCEIntegration of Group EffortsFacilitates Mutual Dependence.Motivates Subordinates.Development of team spirit.Better relations.Higher EfficiencyReduce WastageCorporate Image

Mercedes – Benz Group Decision Making

The Time For Decision For Mercedes-Benz, a lot of its group thinking and

decision making, happens at a round table in the main offices of Mercedes. There is a group of research and design scientists and engineers, along with the top managers, who decide on what the next car should look like and cost. People are then assigned specific roles, mainly to do research on past vehicle sales and the average income of their market. With the combination of research and information, they then decide on what their car should be and cost. Once, everything is said and done the car is then put on the market for people to buy.

Mercedes-Benz – Leadership

workMercedes-Benz, the way they have effect such an effective team is because one of the exercises that leaders implement is to encourage collaboration. What this means is having  all people from different parts of the company learn about what other people do to help Mercedes-Benz be in the top 100 companies to work for. Another great idea that Dieter Zetsche, the CEO of Mercedes Benz, had was to always give back to the community and using innovation to top the competition. For example, Mercedes has developed a system to put into all of their cars called Pre-Safe. This systems helps detect if there is an imminent crash about to happen and it helps prepare the rest of the car systems to respond to an immediate braking of the car. All of these small ideas came from Leaders of this company who have helped improve and maintain Mercedes be one of the top 100 companies to for.

Future Milestones

A visionary take on the future of driving itself.

At Mercedes-Benz, we believe the future of driving means giving the customer the option to not have to drive at all. With the F 015 Luxury in Motion, the vehicle drives itself, transforming the cabin into a personal haven where time and space are the ultimate luxury.

The exterior features a low-slung front end and a smooth, streamlined roof, which gives the F 015 Luxury in Motion a dynamic silhouette, while the innovative saloon-style doors provide easy access to the interior lounge.

There you´ll find four rotating seats that allow face-to-face configuration, as well as six display screens harmoniously built into the front, rear and side panels. It´s a digital arena that allows passengers to interact with the vehicle through gestures, eye tracking and high-res touch-screens. The walnut trim and soft nappa leather merge with the metal and glass to form a truly luxurious experience.

It´s a bold foray into the future of driving, where the car is more than a simple means of transportation. It´s a personal retreat, both spacious and seamless. The F 015 Luxury in Motion is a vehicle that redefines the word.

Highlights Of F015

A visionary take on the future of driving itself.

Both manual and autonomous driving systems Smart Body Structure that combines carbon-fiber reinforced plastic,

aluminum and high-strength steels Front and rear LED modules that communicate with the outside world Variable seating system with four rotating lounge chairs Open-pore walnut wood floor White nappa leather seats Six display screens that form a 360° virtual arena Saloon-style doors that open a full 90° A PRE-SAFE® Body Structure that inflates on impact, absorbing the

energy of a collision Electric drive system capabilities

Vision Mercedes‑Maybach 6Concept Car

Excellence in its most exclusive form.

Paying homage to the classics of the past and carrying the tradition into the future, the Vision Mercedes-Maybach 6 coupe concept represents the ultimate in automotive luxury.

The Vision Mercedes-Maybach 6 measures over 18.5 feet in length (almost six meters) and is powered by a four-motor all-electric, all-wheel drive system delivering 738-hp (550 kW). The shallow underfloor battery allows for a range of over 200 miles, according to the EPA. And a visionary quick-charge function will also allow you to add around 62 miles to your range in just five minutes of charging.

Aesthetically, the Vision Mercedes-Maybach 6 has two main characteristics: sensual, emotional design ("hot") and intelligent details ("cool"). For example, the classic show-car proportions—the extremely long hood, low roofline and rearward positioning of the greenhouse—appeal to the "hot" side, while the smart aerodynamics and technical character of the narrow lights, partially transparent rims and split rear window reflect the "cool" aesthetic.

The interior of the Vision Mercedes-Maybach 6 features an incomparable 360-degree lounge that synthesizes the two values, as well. The digital displays are contrasted by high-quality leather and wood trim, including elm wood in the floor area. The padded leather upholstery includes miniature "body sensor displays" that monitor passengers' vitals and automatically adjust climate controls and massage functions. They also capture light and color (for example, the color of occupants' clothing) in order to create new, emotional lighting effects in the interior.

A reflection of the past and present, with a look to the future, the Vision Mercedes-Maybach 6 foresees a coupe experience like no other.

Highlights Of The Futuristic Beast

550-kW electric motor with an output of 738 hp 0-62 mph in under 4 seconds Range of over 200 miles, according to the EPA Quick-charge function adds 62 miles of range after five

minutes of charging Charge via public charge station, conventional domestic

outlet or wireless charging via electromagnetic field Exclusively designed set of two suitcases "Hyperanalogue" instruments featuring classic and

modern design elements Digital touchscreen strips for all occupants "Inside out" interior spatial design Hallmark Mercedes-Benz gullwing doors

Electric IntelligenceConcept Car

The future of driving, from the people who invented it.

With its new electric concept, Mercedes-Benz marks the next phase in the evolution of the automobile. This car represents not only a new vision for electric vehicles, it establishes an entirely new brand within the Mercedes-Benz portfolio. Electric Intelligence will encompass a range of vehicles and mobility solutions that will transform the way we drive and power our cars.

But first, the vehicle itself: The concept car immediately announces itself as a departure from the commonplace. Its blue lights and gleaming black hood beckon you to drive this sporty SUV coupe into the future. Inside, a floating wide-screen display is as ergonomically functional as it is visually and emotionally seductive. Traditional knobs and switches have been replaced by intuitive touch-screen interfaces. The result is a fluidly comfortable and elegant space, highlighted with rose gold accents and complemented by ambient lighting that adjusts automatically to driver activity.

Once in motion, the Electric Intelligence concept vehicle delivers a new level of performance. Its two electric motors anchor a powerful electric drive system, with an output that can be increased up to 300 kW (402 hp) through scalable battery components. This new generation of electric vehicle will be able to reach 60 mph in less than five seconds and with a range of over 300 miles from a single charge, it´s prepared to take you far from your ordinary drive.

The Electric Intelligence concept vehicle marks the foundation for a sustainable future led by Mercedes-Benz.

Highlights Of Future Of Driving With its new electric concept, Mercedes-Benz marks the next phase in the evolution

of the automobile. This car represents not only a new vision for electric vehicles, it establishes an entirely new brand within the Mercedes-Benz portfolio. Electric Intelligence will encompass a range of vehicles and mobility solutions that will transform the way we drive and power our cars.

But first, the vehicle itself: The concept car immediately announces itself as a departure from the commonplace. Its blue lights and gleaming black hood beckon you to drive this sporty SUV coupe into the future. Inside, a floating wide-screen display is as ergonomically functional as it is visually and emotionally seductive. Traditional knobs and switches have been replaced by intuitive touch-screen interfaces. The result is a fluidly comfortable and elegant space, highlighted with rose gold accents and complemented by ambient lighting that adjusts automatically to driver activity.

Once in motion, the Electric Intelligence concept vehicle delivers a new level of performance. Its two electric motors anchor a powerful electric drive system, with an output that can be increased up to 300 kW (402 hp) through scalable battery components. This new generation of electric vehicle will be able to reach 60 mph in less than five seconds and with a range of over 300 miles from a single charge, it´s prepared to take you far from your ordinary drive.

The Electric Intelligence concept vehicle marks the foundation for a sustainable future led by Mercedes-Benz.

Ladies And Gentleman

THE MOST TRACK-READY YET

Now I would Like To Meet You The Newest Member Of AMG GT Family

Ladies And Gentleman

WELCOME TO AMG FAMILYSay Hi ToThe all-new 2018 Mercedes‑AMG

GT R

The Future’s Powerful And Gorgeous Piece Of Art

Once again, the skunkworks in Affalterbach has driven a new stake into the ground and set the new benchmark for racetrack-bred performance. Introducing the 2018 Mercedes-AMG GT R, the embodiment of all that is Mercedes-AMG: driving performance at its most passionate, pure and uncompromising.

The Mercedes-AMG GT R is designed as a track car off the showroom floor, with sinister aesthetics and adrenaline-pumping performance dynamics to match. Its handcrafted AMG 4.0L V8 biturbo engine with "hot inside V" configuration grinds out 577 hp and 516 lb-ft of torque, and the all-new AMG TRACTION CONTROL with 9 input levels is literally at your fingertips in the center console.

The motorsports technology goes beyond just the engine. Active rear-axle steering turns up to 1.5 degrees of toe angle for increased cornering response and high-speed stability. The light dual-mass flywheel is responsive and ready to handle rigorous torque spikes of transmission kickdowns on-track. Forged cylinder heads are durable and more resistant to heat. And a sophisticated engine management system adapts based on your driving style, reading your throttle inputs, g-force indicators and more.

When it comes to styling, the purpose remains the same — extreme performance. Aggressive aerodynamics combine with an advanced cooling system to reduce drag and improve heat dissipation that comes with rigorous track use. And the wide track makes an audacious persona feel all the more visceral and real when you´re behind the wheel.

The all-new 2018 Mercedes-AMG GT R begins its reign in summer 2018.

A Pure And Uncompromising Beast Handcrafted AMG 4.0L V8 biturbo with dry-sump lubrication 577 hp and 516 lb-ft of torque 0-60 mph in 3.5 seconds; top speed of 198 mph Active rear-axle steering First-ever 9-mode AMG TRACTION CONTROL Extensive use of carbon fiber in key areas to lower the center of

gravity and add torsional rigidity Aggressive active aerodynamics coupled with an advanced

cooling system Wider front and rear fenders by 46mm and 57mm, respectively Exclusive new color:"AMG Green Hell Magno" New face of AMG: the Panamericana Grille, inspired by the AMG

GT3 racer Prominent central exhaust outlet with standard AMG Performance

Exhaust

Top 10 Reasons to Buy a Mercedes-Benz

10. Service and Support Nationwide Mercedes-Benz USA is a nationwide organization, now employing over 1500 people. The company also has 356 associated dealerships that employ 21,500

people themselves. Your satisfaction is our primary concern in both sales and service. 9. Mercedes-Benz Innovation: Timelessly Tasteful and Efficient What begins as a breakthrough becomes the standard for every car on the road. Enjoyment is paramount along the ever more exciting road map to the future

and a never-ending roster of new achievements. 8. Mercedes-Benz has a History of Making History Since inventing the first car, Mercedes-Benz has set the pace for what all cars might someday become. With an ongoing stream of firsts in safety, performance

and driving there’s only one reason the world’s first automaker remains first in innovation. Carl Benz said it best: The love of inventing never dies. 7. For Mercedes-Benz, Cars Are More than Machines, They Make You Feel And that can’t be measured for Mercedes-Benz isn’t interested in building cars that are merely powerful or fast. Instead, they engineer automobiles that

combine the many facets of performance to create something extraordinary. 6. Caring for the Environment Without Compromising Performance From the most affordable C-Class to racy AMG models, a new generation of power is sweeping through Mercedes-Benz. Advanced new Direct Injection gasoline

engines give stronger performance from less fuel with fewer emissions. 5. Environmental Concern and Conservation is More Than Just Engine Design From the new ECO Stop/Start function to advanced two-mode hybrid with full electric capability, numerous supplemental innovations further reduce the fuel

consumption and emissions of conventional-fuel engines. 4. The Future is Electric Mercedes-Benz knows fulfilling that destiny will take more than just plug-in hybrids and battery electric vehicles. That’s why they’ve driven innovation of

renewable, zero-emission hydrogen fuel cell power. You can own the future, today with the B-Class F-CELL. 3. Unique Artistry Meets Innovative Engineering The Mercedes-Benz family is devoted to the craft of automobile making. A Mercedes-Benz should always look like a Mercedes-Benz, and what we produce are

vehicles that not only look, but feel and sound like nothing else on the road. 2. Advanced Life Saving Technology with the utmost in Luxury and Comfort For well over half a century, Mercedes-Benz engineers have been devoted to preparing for a moment they hope never occurs. Mercedes-Benz offers exclusive

new breakthroughs to help make an accident less severe, less damaging, and even less likely. 1. Your Satisfaction is Our Primary Concern in Both Sales and Service Your satisfaction is our primary concern in both sales and service. Mercedes-Benz of Westminster is held to the highest standards in the industry by Mercedes-

Benz. We appreciatively provide thoughtful amenities fostered around convenience for our customers. Low prices, great customer attention and the highest quality service support for your vehicle. Mercedes-Benz slogan says it all – Das beste oder nichts! (The best or nothing)

SWOTStrengths1. At the advanced design studios, Mercedes

–Benz tracks down the trends of the Future2. We track down Trends3. Rather than chasing after Fads4. Mercedes Benz has a strong brand value

and global leader in premium cars5. Lack of capital constraints6. Manufactured and Assembled in over 20

countries across the world

Weakness High maintenance cost of Mercedes Benz

Cars as Mercedes company is a large company, Therefore it’s quite obvious the business has the deficiency of communication in the organizations.

Oppurtunity Mercedes Benz does not only stand for the

history of The Automobile but also for its future Future considered red cars does not consume

any fossile fuels and does not emit any harmful exhaust emissions

After a company history of 125 yrs the vertical Mercedes radiator grille has undergone a radical reinterpretation

In F125 Research vehicle The traditional Grille is replaced by 6 air vents integrated into the body

Mercedes benz S-class will also be entirely electrically powered in 2025

Threats Govt policies for the automobile sector across the

world Ever increasing fuel prices Intense competition from global automile brands A tax increase for importing vehicles Less educated eployees in china, but also very

expensive to hire employees in europe Lincoln and Ford are attractin satisfied customers with

improved products. Competition is increasing, as new and dominating

Asian Car Markets move towards the global stage Lexus prices are considerably below other luxury cars

Any Questions

Thank You