Parker Software and the automotive industry

www.parkersoftware.com

You’re a leading automotive business with leading products. We’re a leading software house with a leading digital engagement solution. Together, we’ll give your customers a truly market-leading experience.

industryAutomotive

Who we are

We’re Parker Software, and we build digital bridges. More than that, we help your business cross those bridges faster than ever before possible. We do that with a single channel solution that works across your entire digital operation – uniting all your channels under one umbrella and unlocking thousands of new efficiencies.

Disparate digital platforms belong to yesterday’s tech scene. We’ve eliminated the need for your business to have separate software to manage web analytics, separate software for live chat, for support ticketing, social media management, lead generation, CRM integration, business process automation, etc., etc., etc. Even reading that long list seems unnecessarily convoluted, doesn’t it?

Well, we offer synchronisation. The mess of relying on multiple solutions is no more; instead, we’ve created a single, simplifying suite that covers your digital transformation from every angle. So far, we’re delivering cutting-edge digital transformation to over 10,000 businesses in over 100 countries. We’d love you to be our next next-gen success story.

What we do

It’s our mission to optimise your entire digital operation. That means taking the time to get to know your business, analyse your online pain points and tailor our software to meet your requirements.

So, the first thing we do is get to grips with your digital goals. Only then do we put together a specific solution – adding value where you need it most and turning missed opportunity into ROI.

Naturally, that means delivering a fully managed service. We custom configure your package. We help you install. We help you integrate. We provide training. We deliver on premise, remotely or in the cloud. We’re there to deliver regular health checks and mission critical support. And of course, all this support and expertise comes with the sharpest digital engagement edge that technology can offer.

In short, we’re your 360° digital transformation partner, and we’ve got all your needs covered.

Parker Software and the

Currently unlocking efficiencies for

The technical support from Parker Software is phenomenal! They are fast, efficient and friendly. It is extremely easy to have a good partnership when things are going well and there are no problems, but entirely different when issues arise. Parker Software has proven time and again that it cares even after a sale.Schneider Electric

Even before they’ve set foot in a dealership, your customers have already formulated an opinion on the make, model, features and target price of the vehicle they’re looking for. The internet has made it possible for them to compare specific makes, models, fuel economy, reputation and reliability in an instant – all via impartial third-party websites.

It’s time to invest in your online presence and influence customers via your digital showroom. And that, right there, is where our technology becomes invaluable. All with a single, synchronised suite, we offer:

The automotive industry is rapidly evolving. Manufacturers and dealers have experienced a fundamental shift in how potential buyers search for their next vehicle, with 78% of consumers now conducting their initial research online.

Our services

Visitor tracking

Ticking away 24/7 behind your website, our software monitors specific real-time website events such as number of page views, length of time on site and specific landing pages. It can detect visitor location, GEO IP and business identity. It can tell you which browser and OS visitors are using, what they’re viewing and how long for.

For your dealership, that means a unique, live insight into your visitor’s online experience. You can see the route they’ve followed, their interest in a particular vehicle and their path to purchase. And of course, you also get the knowledge you need to optimise your site around popular pages and products.

Intelligent automation

Our software speaks over 40 languages, so that your employees don’t have to. We know that the automotive industry is truly international, and that you don’t want to be restricted to local sales. So, we translate chats in real-time, meaning less barriers, less misunderstandings and less obstacles to your global sales strategy.

But that’s not all. Our suite also offers keyword based intelligent canned responses, picking up on key phrases and offering ready-made responses. That means no more typing out contact details, facts about fuel consumption or dealership opening hours: just smart automation.

Live chat

We enable dealerships and manufacturers to take control of their website. Not only does our live visitor tracking allow you to target the right visitor at the right time, our live chat software allows you to engage with those visitors and guide them through the sales process.

So, you can see that a visitor has been reading about a particular vehicle, and you can proactively reach out with assistance. A visitor can request a chat to get real-time support and information, and you can give the service you’d only otherwise be able to offer in your bricks and mortar showroom.

Support desk

Support is an integral part of our suite. Your agents have the ability to transfer chats, enabling them to redirect to a vehicle specialist or more relevant department such as sales, service, parts or accounts. Not only are you further improving the online customer journey and overall customer satisfaction by doing this – you’re also mirroring the level of service the customer would receive in your showroom.

And from a manufacturer perspective, the ability to direct a specific enquiry to a particular dealership within your network helps provide seamless integration and improve your online conversions.

Tailored customer experiences

We’ve made personalised online customer treatment pain-free. Using our advanced tracking software, you can connect with your potential customers specifically and strategically.

So, for example, you could dynamically surface relevant reviews when a visitor views a particular vehicle. You could reveal persuasive visitor information, such as how many other people are currently viewing a popular car model. You could display targeted banners based on the visitor’s location, offer live concierge support, show timely pop-ups to prevent shopping cart abandonment… the list is extensive.

Lead generation

Our suite comes complete with advanced prospect detection software. By using IP address tracking coupled with real-time research, we can pinpoint, process and profile your website visitors – revealing the identity of all available B2B web leads.

For you, that means seeing if a reseller or large corporation is viewing your vehicles, all as part of a live dashboard. We instantly give you their company house data, including contact details, key employee details, address, financial turnover and opening hours. Your dealership has all the data needed to close more deals.

Web analytics

Comprehensive web reports are part and parcel of our solution, issued on both a daily and monthly basis. With 80 static reports or an unlimited number of custom reports, we give you all the information you need to understand your client base and its behaviour.

Manufacturers and dealerships get detailed reporting on entry pages, abandonment points, navigation paths and campaign performance, enabling them to refine marketing initiatives in real-time. Get savvy.

Sales enablement

With our suite, your sales team have a stream of new web leads to chase. That means the last thing they want to do is spend time completing dull house-keeping tasks – there’s money to be made. We’ve solved that problem.

All those dull automotive sales admin tasks are automated. We offer full systems integration, so those leads we reveal don’t just stay static within your custom sales dashboard. We send customer profiles over to your CRM, we update your spreadsheets in Dropbox or the cloud, we sync meetings or conference calls with your Outlook calendar, connect your telephony systems… this is a fully compatible service offering a single, streamlined solution for your dealership.

Absolutely no better way to interact with our online customers instantly, an amazing application for our existing customers services support service!

Hi-Tec

We process your emails, your incoming messages and all your vehicle purchase orders, whilst simultaneously updating your CRM. We automatically contact your customers when we’ve received their order, and we update them when you’ve shipped their order. We can even automate the entire logistics process on your behalf. Seriously, let us take a load off.

All-inclusive integrations

You want an across the board solution. With our suite, you’ve got one. We offer thousands of different process combinations and integrations, including Dynamics and Salesforce CRMs, Microsoft Exchange & SQL Server, Amazon Web Services, Microsoft Azure, Office 365 and Bing Translate… you name it, we integrate.

The impact is huge. You get emails straight to your database. You get messages automatically synced to your CRM, to your email system and to SharePoint. In a word, you get cohesion. And don’t forget: all this syncing is done automatically, instantly and quietly in the background. We touch all bases so that you don’t have to.

Social media monitoring

Want to see what people are tweeting about a particular vehicle? How about what people are saying about rival dealerships? And what if that software could also pick up and process all your inbound social media messages? Well, our suite has eyes everywhere, and it’s got all those things covered.

Our software can send social data to your CRM, reply intelligently, post automatic or scheduled updates and create custom reports. With a single piece of software, you have an all-encompassing view of your business and the automotive market that is alert 24/7. Not only is your finger on the pulse: you’re measuring, recording and reacting to that pulse as it beats.

Business process automation

Forget tedious admin. Our suite takes monotonous manual tasks out of your hands, running sophisticated automation processes to save you time, money, and eliminate human error.

We looked at a number of providers and found Parker Software to be more advanced.Aviva

I would certainly recommend Parker Software to anyone who has a customer facing website, the software is functional, easy to use and can only help your business improve its customer service.Centerplate

We’ve been specialising in digital engagement solutions since 2003, making us a front runner with a wealth of expertise and industry innovation behind us. Investing in our suite means that you also get US and UK based sales and support, consultancy days, health checks, audits and training, not to mention a wealth of knowledge. We’re an authority in our field, putting you in safe hands.

That’s not to mention the fact that the sheer scale of our suite’s capabilities make it uniquely advanced. No other provider can match our offering – in terms of expertise and expanse alike. Choose the option that’s light years ahead.

This list only scratches the surface of what our software delivers. With one suite, we can offer your business thousands of digital synergies. And if you haven’t seen the feature you’d like, just let us know – our tech team loves a new challenge.


Why we’re different

Not only has Parker Software streamlined processes and efficiencies in order for us to stay competitive, they have also improved both the customer journey and staff engagement.autonet

UK: +44 (0)330 0882 943

US: (800) 680 7712


[email protected]

UK address

Parker Software LimitedVictoria Business ParkProspect WayKnypersleyStoke on TrentST8 7PLUnited Kingdom

USA address

Parker Software Inc.4767 New Broad StreetBaldwin ParkOrlandoFlorida32814United States