INTRODUCTION I have done some audience research to enable me

to know what content my target audience want to see. My research is primary as I created a questionnaire and asked 10 college students to complete it. To create my questionnaire I had to think of specific questions to ask them including what their age is, and what they’d like to see in my magazine. I used multiple choice so that my data would be simple and easy to understand whilst still providing me with good opinions. With these results, I can now make a target audience profile and design my magazine based on the answers I received.

bandssolo artists

I asked this question to get a better understanding of what type of artists my target audience wanted to see featured in my magazine. From this, I can see that 60% of my audience would mainly prefer to see bands over solo artists which would make sense as most indie artists are bands. This shows that my target audience have a good understanding of indie music and favour bands over solo artists.

Would you prefer to see bands or solo artists?

reviewsgig informationpostersband informationlatest trendsindie fashionnew music

I asked this question to get further detail on what kind of content my target audience would like to see. The overall result was very balanced, but the most popular feature was new music with 21%. Asking this question showed me that most people want all of the features and there isn’t one specific one that they favour over the others. By asking this question, I know now to feature all of the ideas in my magazine to make it more appealing to my target audience.

What would you like to see in an indie magazine?

black and redyellow and bluewhite and black

I asked this question to see what colour scheme my target audience would prefer. The results show that nobody opted for yellow and blue, and the majority voted for black and red. This shows that my target audience would prefer a darker colour scheme over light and helps to give me more guidance when deciding the colour scheme of my magazine.

What colour scheme would you prefer to see?

part time jobno part time job

I asked this question to help me decide what to price my magazine. From the results I can see that 60% of my target audience have part time jobs, which allows me to price my magazine higher as they have an income. This shows me that my target audience work hard and earn money.

Do you have a part time job?

lifestylestudioplain

I asked this question so I could understand what kind of background my audience would want to see on the cover. From the results I can see that 67% of my target audience would like a background that is lifestyle related and matches the artists persona/hobbies. This teaches me that my audience is interested in the artists backgrounds and enables me to know where to take my main image.

What sort of main image would you prefer?

malefemaleboth

I asked this to see what gender artists my audience would prefer to see so that I could know which gender to feature the most of in my magazine. From the results I can see that 60% of my audience would like a balanced mix of both. This doesn’t help when choosing what gender to have on my front cover but overall helps me to know that they would like to see both genders throughout the magazine.

Would you prefer to see more male or female artists?