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1 1 ADP Digital Dealer Solutions Social Marketing & Reputation Management Social Marketing & Reputation Management 1. Value Proposition 2. Solution Components 3. Key Tactical Delivery Points 4. Cost Projections 5. Sales and Revenue Guidance Introducing a Dealer Solution from the ADP Digital Marketing team that provides the services and technology needed to grow a dealership’s overall volume of business opportunities by tapping into the power of Social Networks and online Reputation Management... This document will define and outline the following:

Social media marketing and internet reputation management for car dealers v4

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Page 1: Social media marketing and internet reputation management for car dealers v4

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Social Marketing &

Reputation Management

1. Value Proposition

2. Solution Components

3. Key Tactical Delivery Points

4. Cost Projections

5. Sales and Revenue Guidance

Introducing a Dealer Solution from the ADP Digital

Marketing team that provides the services and technology

needed to grow a dealership’s overall volume of business

opportunities by tapping into the power of Social Networks

and online Reputation Management... This document will

define and outline the following:

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

It’s as Easy as ADP to leverage the overwhelming growth in consumer

use of Social Networks and User Generated Content (Web 2.0) to

develop your Social Marketing and Reputation Management Strategy

that utilizes “Positive Word of Mouth” amplified with the power of the

Internet to enhance your good reputation, create top of mind

awareness and elevate your dealership’s brand in a more cost

effective manner than either CRM or advertising alone.

It’s Easy as ADP to tap into consumer adoption of Social Networking

and User Content Creation by creating your own online community of

customers, employees and suppliers filled with high quality content

such as Videos, Photos, the latest reviews and road tests, interviews

and articles supplied by car companies, enthusiast publications and

consumers.

Social Marketing & RM

Proposed Value Proposition

Value Proposition to Dealers:

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP will build your dealership sponsored online community using the most

powerful social networking platform technology available to make it easy and

fun for your customers to participate… Using a combination of OEM and

enthusiast publication content , we incorporate highly desirable content which

is automatically updated daily to create an engaging and rich experience for

people in your local market area. ADP Social Marketers will publish

blogs, forum discussions, photos and videos that will stimulate your community

members to respond and create their own content, triggering others to join in!

ADP will build and deploy a comprehensive syndication strategy that uses

Really Simple Syndication (RSS) and embedded HTML code (Widgets) built

into your dealership sponsored community to push content and member

activities out to the most popular sites on the web.

Value Proposition to Dealers:

Social Marketing & RM

Proposed Value Proposition

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Your dealership will achieve a highly positive presence within today’s most

popular sites where customers spend hours and hours of their online time.

Your community’s content syndication will grab people’s attention and pull

them into your online community. ADP will use your online community’s

syndication power to connect your dealership to the millions of people using

sites such as:

• Facebook

• Twitter

• MySpace

• Flickr

• LinkedIn

• Blogger

• Wordpress

• Typepad

• Digg

• And many more…

Value Proposition to Dealers

Social Marketing & RM

Proposed Value Proposition

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Why use ADP Digital Marketing Solutions?

ADP has built a staff of Social Marketing Analysts who stay on top of which Social

networks and Web 2.0 sites are the most effective. We know where to get and

how to use the best auto-updated content that keeps your online community and

content syndication fresh and relevant to your customers. ADP will use DMS,

Lead Management Tool and CRM application exports to create invitations for

your customers to join the community, which is an important part of creating high

quality sales opportunities at a nominal cost. ADP will use our access to new

OEM tools and independent sources to leverage information feeds, image

galleries, and video content updated daily to enrich your online community. ADP

knows how to take advantage of powerful social network web site platforms as an

online magnet to pull in and engage enthusiasts in your area, along with previous

sales and service customers. With your involvement and participation, ADP is

the only dealership supplier that know how to guide your community towards

reaching critical mass needed to achieve the Web 2.0 alchemy that drives

dealership opportunities to do business.

Social Marketing & RM

Proposed Value Proposition

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Ralph Paglia – SM/RM Solution Development Leader

Director - Digital Marketing

ADP Dealer Services

• 20+ year automotive industry leader in Digital

Marketing, Advertising, Lead Management and

dealership CRM process design and execution.

• Executed Digital Marketing strategy that generated

144,000+ leads to single-point Chevy dealer in 2 years.

• Built dealer team that sold 4,000+ Vehicles to Web Leads in 2006.

• Worked with Ford in 2007 to develop first Tier 3 Digital Advertising program

providing dealers with geotargeted Tier 1 marketing assets

• Managed first retail automotive Behavioral Targeting Digital Ad pilot program

while at Courtesy Chevrolet in 2005, 2006 and 2007

• Started generating Internet leads in 1988 using CompuServe ISP access

and vehicle listings on defense contractor BBS’s in SoCal

• Internet Sales & Marketing Consultant to Ford, Mercedes-

Benz, GM, Honda, Toyota, Mercedes-Benz, Hyundai and over 200 dealers.

• Piloted the ADP Social Marketing & Reputation Management Solution

Cell: 505.301.6369 [email protected] www.ADMPC.com

Social Marketing & Reputation Management

Proposed Value Proposition

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Dealers currently see

the Social and UGC

Online Landscape as

a bewildering array of

brands and sites!

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

1. Social Networks2. Professional Networks3. Video Hosting Sites4. Photo Hosting Sites5. DIY Publishing (Blogs)6. Consumer Reviews & Ratings7. SMS, Status & Bookmarking 8. Social Network Platform Tools

Social Marketing/Reputation Management Strategy

ADP Organizes into Solution Component Categories

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

SM/RM Solution Components by Category

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP connects and manages components to deliver

turn-key Social Marketing/Reputation Management …

Social Marketing & RM

Component Integration = Value

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Dealership Community.com

Facebook

MySpace

LinkedIn

WordPress

YouTube

Flickr

Photobucket

Blogger

DealerRater

Edmunds

Kudzu

Twitter

Digg

Del.cio.us

Technorati

ADP SM/RM Solution Component Deployment Example

www.Ford-Community.com

Dealer Sponsored Online Community

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.Ford-Community.comDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.Ford-Community.com/videoDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.Ford-Community.com/photoDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP Ad

Network

Space

www.Ford-Community.com/membersDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.SandersonCommunity.comDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

www.SandersonCommunity.comDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.MyJeepCommunity.comDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense to

be replaced

by ADP Ad

Network

Space

www.MyJeepCommunity.comDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

www.MyJeepCommunity.comDealer Sponsored Online Community

Created and Managed by ADP & Dealer

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.HondaGallery.ning.comPrototype Online Honda Community

Created and Managed by ADP

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

www.HondaGallery.ning.comPrototype Online Honda Community

Created and Managed by ADP

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.San-Tan-Ford.comOnline Dealer Community

Created and Managed by ADP

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense to

be replaced

by ADP Ad

Network

Space

www.San-Tan-Ford.comOnline Dealer Community

Created and Managed by ADP

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.FordCommunity.comOnline Dealer Community

Created by ADP to close DA Contract

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense to

be replaced

by ADP Ad

Network

Spacewww.FordCommunity.com/profiles/members/

Online Dealer Community Created by ADP to close DA Contract

First new members are the ADP team working with the dealership!

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense to

be replaced

by ADP Ad

Network

Space

www.FordCommunity.com/videoOnline Dealer Community Created by ADP to close DA Contract

Same Videos used in ADP DA Video Ads uploaded to Community

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Google

Adsense

to be

replaced

by ADP

Ad

Network

Space

www.FordCommunity.com/photoOnline Dealer Community Created by ADP to close DA Contract.

Same Videos used in ADP DA Video Ads uploaded to Community

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP’s Social Marketing and Reputation Management Solutions focus on obtaining

and serving up highly desirable relevant content.

1. Consumer members of Dealership Community

• Customer Contests and Incentives (UCN example)

• Advertise syndication brands to attract consumers

2. RSS Feeds from OEM’s and Enthusiast sites

• ADP library of feeds catalogued by brand

3. Video & Photo Feeds from multiple sources

• ADP library of Media feeds by brand

4. Widgets/Gadgets from multiple sources

• DealerRater.com reseller agreement

• Embed selected dealer website content (inventory, specials, etc.)

• Over 100 Widget Apps available from platform provider

5. Dealership Employees

• Fixed Operations

• Civic Activities, Fund Raisers, Local Sponsorships,

6. Suppliers

• Every supplier required to have a profile within community

7. OEM associates - Car Companies are HIGHLY supportive

Content Drives Traffic

and Customer Engagement

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Customized Content Feeds deliver

higher levels of Dealer perceived value

ADP has Zero Cost to setup, each feed

by brand can be used for multiple

dealers of same franchise

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

www.dealerrater.com/login.aspx

During ADP/Ford Dealer

Community Pilots, we worked

with muliple Consumer Rating

UGC sites… DealerRater.com

has provided the filtered

feeds, Google Reviews

rankings, and supporting code

needed to make the Dealership

Community concept practical.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Included within ADP’s SM/RM Solution Delivery

is the posting of positive news

stories, letters, accolades and awards that each

dealer receives and supplies to their ADP DA

Analyst…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Let’s walk through an example of using the

predetermined number of HTML code blocks

and Syndication feeds to confiure an element

of a dealer’s ADP managed community…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Here, we are selecting a Ford OEM supplied

graphic as the header image to display above

the Ford OEM supplied content which is

updated daily… Automatically, without effort.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

We will use the Community site platform

tooks to configure the image HTML code to

create a pop-up page when selected….

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Replace HREF

After the Community Site Platform generates

the HTML code we will replace the string

indicating the full size image with the URL of the

Ford OEM asset we want to frame in….

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Copy Targeted Content URL

We copy the Ford OEM URL for the “Ford on

TV and Film” Social Marketing Snippet….

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

We then paste the URL in place of the full size image

code from the platform image rendering app to generate

a pop-up framed in version of the OEM asset….

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Dealer Community Site looking

GREAT… Content Updated Daily!

During production, the various syndication

codes can be standardized by OEM to

streamline both Dealer Community launch

and ongoing maintenance….

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

http://ford.digitalsnippets.comOEM Support by creating easily

accessible syndication assets!

SMPR is Ford’s Acronym for

“Social Media Press Release”

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Ford Pilots were based

on ADP selected site

platform that has

application level

integration with Flickr…

Ford provides API

access so that

Consumers can access

high resolution glamour

photos from within Ford

Lincoln Mercury dealer

communities.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP Social Marketing Dealer Solutions will have a

daily API updated supply of gorgeous high

resolution, commercial quality (expensive)

photography that consumers get access to via their

membership in our Ford Lincoln Mercury dealer

communities.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP Social Marketing Dealer Solutions will use API based embedded applications to

provide member exclusive advance access to images of future models which have

not yet been released to the public or press by Ford!

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Consumer Members of Ford Lincoln

Mercury Dealer Communities

supplied by ADP will be able to

“push” their Ford API based

embedded slideshows and videos

to their Facebook, MySpace, Twitter,

Blogger, Wordpress, etc. member

profiles and friend pages… Ford will

use separate apps for what is

exclusive and what can be shared

outside the dealer’s community.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP Supplied Dealer Communities can control

whether members can distribute content or

not, by widget settings and membership

status…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

on SandersonCommunity.com

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

“In today’s social media dominated

world, online consumer generated

content, such as reviews and

ratings, is prevailing as a key

influence in shoppers’ decision to

ultimately purchase a vehicle or

use service. This trend can be

recognized by the increase in

popularity of Web sites built on

business models providing just

this type of information. A positive

consequence of such review sites is that

dealers now work harder to avoid getting low

scores and more effort is put into satisfying customers.“

Alin Sturek

J. D. Power and Associates

Does it work… does this

solution influence car buyers?

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It’s fairly easy to see that in the

Social Networking space, the three

dominant sites are a minimum Requirement

for a dealer’s social marketing Strategy. ADP uses

dealership business profile pages and accounts on the 3

biggest as syndication points to drive traffic into dealership

communities and engagement to content applications.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Why Bother with a Dealer Community Based SM/RM Strategy?

Web 2.0 and UGC is fundamentally altering how customers

interact with the Internet, and how businesses reach them.

• In 2007, Consumer Generated Content sites

attracted 69 million users in the US.

• In 2008, Consumer Generated Content generated

$1 billion in advertising revenue.

• By 2011, Consumer Generated Content sites are

projected to attract 101 million users in the U.S.

and earn $4.3 billion in advertising revenue.

Overcome the obstacles preventing dealers from utilizing

this dynamic medium, and the revenue potential is great.

However, we already know that dealers need a solution

which is more effective than display advertising alone.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Edmunds.com - first Automotive Community & Review site

Edmunds follows a product review model for automobiles.

Meanwhile, a separate link takes readers to its “community

areas,” where users share their automotive ownership and

purchasing experiences. Edmunds has maintained

this online community

since 1996, and it is

moderated. All content

posted to the site is

reviewed by Edmunds’

staff within 24 hours,

and offending material

is immediately removed.

Is it time for dealers to

create online communities for employees and customers?

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP could use Edmunds.com as an alternative to DealerRater for Reputation Management consumer content generation… If Edmunds will cooperate with filtered data feeds!

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

“They also benefit from their cost-effectiveness -

the content is practically free.” Gibs

continued, “Notably, the Associated Press also

stands out, as a more traditional outlet innovating

to keep pace with technology. The launch of its

video offering earlier this year has driven

significant growth as consumers seek

streaming content to complement online and

print news. “

USER-GENERATED CONTENT DRIVES HALF OF U.S. TOP 10 FASTEST

GROWING WEB BRANDS, ACCORDING TO NIELSEN//NETRATINGS

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP Social Marketing/Reputation Management

Pilots to date have used DealerRater.com as the

Customer Review content supplier and partner

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

• Certification Seal - Official Certification Seal

to display ALL your dealership websites

• Seal is displayed on your DR review page

• Certification Seals link to your review page

• Monitor reviews via email alerts

• 2 week reconciliation period to work with

customers who have issues with dealership.

• Lets potential buyers know you're serious

about customer service

• Blacklisted dealerships are not eligible

DealerRater.com Certification BenefitsBuild Your Online Reputation, Get Certified!

ADP Reputation Management:

DealerRater.com Filtered Review Integration

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

ADP Reputation Management Solution:

DealerRater.com positive review generation

• Customer Rating Cards

Rating cards to hand out to

your raving fan customers

• Easy way to increase your rating

• Helpful reminder for your best

customers to post a review

• Good for both sales and service

department consumer reviews

• Use the back side to promote sales & service specials

• Works pre sale AND post sale

• Direct community members to your good ratings

• ADP assigns a URL: www.RateABCMotors.com

• Dealer Community topic for Forums and Blogs

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

• Dealer Directory Certification Icon

Certification icon displays next to listing

• Lets buyers know immediately of your status

• Attracts more clicks

• Free Vehicle Leads

Receive and track vehicle leads

• Optional - receive leads from distant buyers

• Optional - receive leads for competing makes

• Free Classified Ads

Unlimited Listings – New & Used Inventory

• Up to 36 photos per car

• Inventory data via DMS or 3rd party provider

• Ad runs until car is sold

ADP Reputation Management Solution:

Additional DealerRater.com features for dealers

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Current pricing levels will be maintained with DealerRater using

ADP as a reseller with a negotiated margin… Cost will be included

in the price charged to dealers with ADP in control of the accounts

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

SEO Strength of Platform: www.ADMPC.com

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Reply by Ted Frazier 5 hours ago

Send Message

“Every now and then I google myself for

fun to see what comes up. I did this just

the other day I noticed my ADM profile

page was #1, and I haven't even tried to

SEO my profile. Now that I see I can get

google's attention here I think I'll start

using it to build content on other key

words and point to my other sites.”

Has the AutoDigitalMarketing.com Experiment in

Social/Professional Networking been successful?

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

When it came time to select a platform for creating

ADP dealership communities, the ADM experience…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

When it came time to select a platform for creating

dealership communities, the ADM experience…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Finding and Harvesting Dealer

Community Content Feeds

An experiment in testing the effectiveness of an online community in collecting information…

ADM asked the user community to find and submit syndicated

OEM content feeds that could be used in buildintg dealership

sponsored online automotive communities…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Example of an

ADP Dealer Community

Social Marketing Content Syndication Push

An experiment in ease of use validation using the recent 6th Digital Dealer Conference in Las Vegas as the source of content…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Using the ADP community platform supplier, created Flash photo slide show taken at ADM Reception sponsored by ADP… selected “share” to push Flash object and content into Facebook…

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Facebook application opens per Community platform trigger, automatically populates object tile and pulls over description, tags, title… I enter a comment and select “Post” to insert into my Facebook Profile Wall for 2,000 of my best Facebook friends to see and use.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Total time = 02:48 (not inlcuding photo

upload time)

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

Back in Facebook, the Community platform hosted photo slide show

stands tall and proud within my Wall.

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ADP Digital Dealer Solutions – Social Marketing & Reputation Management

American Honda was so intrigued by the Branded Community concept, they sponsored the creation of the Boston Honda Community located at http://HondaGallery.ning.com an ADP dealer, the VP of Marketing was more interested in finding a way to tap into Social Networks and Web 2.o than hearing about any other new ADP solutions…

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ADP created Boston Honda Community at American Honda’s request to demonstrate the use of popular social network site capabilities to tie into a dealership community platform… Here you see the Facebook “Group” site titled “Boston Hnda Community”… Content from the ADP created Boston Honda Community platform outside of Facebook is fed into the Facebook Group, and linked back into the ADP built community. This content feed updates every 15 minutes with new activity within the community platform. 61 new members joined the Facebook Group extension of Boston Honda Community in the first week.

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Looks like I have a lot of relatives in the Boston area…

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http://HondaGallery.ning.com

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Web 2.0 Site Rankings

The next few slides show the relative ranking of the top 25 Web 2.0 category consumer and professional sites based on an index of several independant reporting services…

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Top 25 Web 2.0/UGC Sites

Shown below are the 3 Most Popular User Generated Content (UGC)

Websites ranked by a combination of Inbound Links, Google Page

Rank, Alexa Rank, and U.S. traffic data from Compete and Quantcast.

1 | myspace.com 92,285,806 - Inbound Links | 68,285,849 -

Compete Monthly Visitors | 53,000,000 - Quantcast Monthly Visitors | 6 - Alexa Ranking.

| Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites |

2 | Wikipedia.org 75,539,411 - Inbound Links | 41,422,790 -

Compete Monthly Visitors | 43,000,000 - Quantcast Monthly Visitors | 9 - Alexa Ranking.

| Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites |

3 | YouTube.com 52,375,050 - Inbound Links | 23,825,526 -

Compete Monthly Visitors | 32,000,000 - Quantcast Monthly Visitors | 4 - Alexa Ranking.

| Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites |

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4th to 7th Most Popular Web 2.0 Sites

4 | facebook.com 18,261,829 - Inbound Links | 22,541,770 -

Compete Monthly Visitors | 25,000,000 - Quantcast Monthly Visitors | 12 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

5 | photobucket.com 144,789,477 - Inbound Links | 25,548,801 -

Compete Monthly Visitors | 14,000,000 - Quantcast Monthly Visitors | 40 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

6 | craigslist.org 2,218,413 - Inbound Links | 23,982,542 - Compete

Monthly Visitors | 15,000,000 - Quantcast Monthly Visitors | 46 - Alexa Ranking. |

Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites

7 | flickr.com 51,779,871 - Inbound Links | 23,643,614 - Compete

Monthly Visitors | 9,700,000 - Quantcast Monthly Visitors | 36 - Alexa Ranking. |

Page Rank: 8 eBusiness News | Top 25 Web 2.0 Sites

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8th to 12th Most Popular Web 2.0 Sites

8 | IMDB.com 22,521,797 - Inbound Links | 17,703,766 - Compete

Monthly Visitors | 11,000,000 - Quantcast Monthly Visitors | 32 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

9 | digg.com 118,353,522 - Inbound Links | 16,964,445 - Compete

Monthly Visitors | 8,700,000 - Quantcast Monthly Visitors | 104 - Alexa

Ranking. | Page Rank: 8eBusiness News | Top 25 Web 2.0

10 | WordPress.com 40,127,598 - Inbound Links | 6,373,166 -

Compete Monthly Visitors | 16,040,392 - Quantcast Monthly Visitors | 79 -

Alexa Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

11 | topix.com 12,338,857 - Inbound Links | 4,496,803 - Compete

Monthly Visitors | NA - Quantcast Monthly Visitors | 1,583 - Alexa Ranking.

| Page Rank: 6 eBusiness News | Top 25 Web 2.0 Sites |

12 | Netscape.com 21,622,171 - Inbound Links | 4,855,232 -

Compete Monthly Visitors | 8,282,805 - Quantcast Monthly Visitors | 555 -

Alexa Ranking. | Page Rank: 9 eBusiness News |

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13th to 17th Most Popular Web 2.0 Sites | August 2008

13 | xanga.com 8,229,423 - Inbound Links | 3,494,603 - Compete Monthly

Visitors | 6,627,359 - Quantcast Monthly Visitors | 91 - Alexa Ranking. |

Page Rank: 7 eBusiness News | Top 25 Web 2.0

14 | TypePad.com 39,468,446 - Inbound Links | 6,431,095 - Compete

Monthly Visitors | 4,400,000 - Quantcast Monthly Visitors | 190 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

15 | cafepress.com 39,894,526 - Inbound Links | 3,423,757 - Compete

Monthly Visitors | 3,400,000 - Quantcast Monthly Visitors | 824 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

16 | feedburner.com 100,244,672 - Inbound Links | 5,478,321 - Compete

Monthly Visitors | 592,976 - Quantcast Monthly Visitors | 323 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

17 | LiveJournal.com 33,451,748 - Inbound Links | 3,660,684 - Compete

Monthly Visitors | 1,900,000 - Quantcast Monthly Visitors | 63 - Alexa

Ranking. | Page Rank: 8 eBusiness News | Top 25 Web 2.0

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18th to 22nd Most Popular Web 2.0 Sites | August 2008

18 | Technorati.com 75,264,240 - Inbound Links | 3,231,709 - Compete

Monthly Visitors | 1,400,000 - Quantcast Monthly Visitors | 216 - Alexa

Ranking. | Page Rank: 8 eBusiness News |

19 | linkedin.com 2,850,378 - Inbound Links | 2,390,529 - Compete

Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 151 - Alexa

Ranking. | Page Rank: 7 eBusiness News |

20 | del.icio.us 171,905,738 - Inbound Links | 1,699,128 - Compete

Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 248 - Alexa

Ranking. | Page Rank: 8 eBusiness News |

21 | dailymotion.com 3,376,702 - Inbound Links | 1,962,777 - Compete

Monthly Visitors | 853,305 - Quantcast Monthly Visitors | 51 - Alexa

Ranking. | Page Rank: 7 eBusiness News |

22 | friendster.com 3,275,127 - Inbound Links | 1,521,905 - Compete

Monthly Visitors | 808,926 - Quantcast Monthly Visitors | 19 - Alexa

Ranking. | Page Rank: 7 eBusiness News |

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Ralph PagliaADP Digital Marketing [email protected]: 505-301-6369 www.DigitalRalph.com

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