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Recommended Steps to Follow for Auto Dealer Reputation Management Would you want to go to a doctor with a reputation for a poor beside manner? Would you go to a restaurant with a reputation for bad service? Whether you like it or not, your auto dealerships’ reputation affects sales and financial figures. Auto dealerships with a good reputation see more business, and a good experience reinforces the reputation with each customer. Unfortunately, a reputation is easily damaged. As they say, one “Oh, no!” is costs you 100 “Atta, boys!” For the good of your business, you need to include reputation management for auto dealerships in your business plan. And we’re here to tell you how. When people discuss your auto dealership online, join the conversation. Respond to complaints in a timely manner, as well as to complements, and work with them to resolve issues wherever possible. First, this shows that you are listening to their grievances. You’ll do more to mollify someone by acknowledging their discomfort than could ever be achieved by ignoring it. Second, this demonstrates to others who are watching the online interaction that you care about your customers. Those who witness someone complaining of poor service receiving a coupon to come back and information that the offending person was retrained or fired will walk away with a much higher opinion of you than if the complaint were unheeded. And you could turn your greatest reputational enemy into a walking, talking billboard for your firm. You’ll also stand out above the competition that ignores their online reputation, and you’ll rise far above firms that belittle customers or react to complaints by removing negative comments. Set guidelines by which comments on your auto dealerships website will be moderated. This needs to apply to social media sites as well as your own website. If you have guidelines, there are clear rules as to what will be allowed to remain and what will be removed. When something is outside of the guidelines, explain to them why. For example, explaining that a negative post was removed due to profanity avoids the appearance of removing it because it was negative. Use a conversational tone when you talk to your audience. Academic lectures will not go over well unless you are talking to students. Condescending language turns off readers. Content that is forever geared toward marketing is branded as spam and ignored. Stay up to date on your business sector. Where possible, integrate this news into your own content. For example, describe how the new ANSI standard affects your auto dealership and mention that your products are complaints. Praise the new environmental stewardship efforts in your area and include a paragraph on the volunteers or donations your company provided.
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Online Reputation Management For
Auto DealersAuto Dealer Reputation
MarketingYourProfitWeb.co
m
Recommended Steps to Follow for Auto Dealer Reputation
Management
Would you want to go to a doctor with a reputation for a poor beside manner?
Would you go to a restaurant with a reputation for bad service?
YourProfitWeb.com
Whether you like it or not, your auto dealerships’ reputation affects sales
and financial figures.
YourProfitWeb.com
Auto dealerships with a good reputation see more business, and a
good experience reinforces the reputation with each customer.
Unfortunately, a reputation is easily damaged.
YourProfitWeb.com
As they say, one ‘Oh, no!’ is costs you 100 ‘Atta, boys!’ For the good
of your business, you need to include reputation management for auto dealerships in your business
plan. And we’re here to tell you how.
YourProfitWeb.com
When people discuss your auto dealership online, join the conversation. Respond to
complaints in a timely manner, as well as to complements, and work
with them to resolve issues wherever possible.
YourProfitWeb.com
First, this shows that you are listening to their grievances. You’ll
do more to mollify someone by acknowledging their discomfort than could ever be achieved by
ignoring it.
YourProfitWeb.com
Second, this demonstrates to others who are watching the online
interaction that you care about your customers.
YourProfitWeb.com
Those who witness someone complaining of poor service
receiving a coupon to come back and information that the offending person was retrained or fired will walk away with a much higher
opinion of you than if the complaint were unheeded.
YourProfitWeb.com
And you could turn your greatest reputational enemy into a walking,
talking billboard for your firm.
YourProfitWeb.com
You’ll also stand out above the competition that ignores their online reputation, and you’ll rise far above
firms that belittle customers or react to complaints by removing
negative comments.
YourProfitWeb.com
Set guidelines by which comments on your auto dealerships website will be moderated. This needs to
apply to social media sites as well as your own website.
YourProfitWeb.com
If you have guidelines, there are clear rules as to what will be
allowed to remain and what will be removed. When something is
outside of the guidelines, explain to them why.
YourProfitWeb.com
For example, explaining that a negative post was removed due to profanity avoids the appearance of
removing it because it was negative.
YourProfitWeb.com
Use a conversational tone when you talk to your audience. Academic
lectures will not go over well unless you are talking to students.
YourProfitWeb.com
Condescending language turns off readers. Content that is forever
geared toward marketing is branded as spam and ignored.
YourProfitWeb.com
Stay up to date on your business sector. Where possible, integrate
this news into your own content. For example, describe how the new ANSI standard affects your auto
dealership and mention that your products are complaints.
YourProfitWeb.com
Praise the new environmental stewardship efforts in your area and
include a paragraph on the volunteers or donations your
company provided.
YourProfitWeb.com
Remember that your online and in-person reputations are one and the same. People often Google someone
before a meeting, so your auto dealerships online reputation will
set the tone for the in person meeting.
YourProfitWeb.com
In-person meetings affect your online reputation when the other
party talks about the encounter or you online.
YourProfitWeb.com
Remain professional and courteous in all interactions, because you don’t know who will be that one customer in ten who affects your the online reputation of your auto
dealership.
YourProfitWeb.com
Treat your employees with respect. There are many websites where
employees vent about their employers. Bad business practices
usually leak out this way.
YourProfitWeb.com
Your customers may come across these complaints and wonder about you, and your competitors may use
these statements to their advantage when stealing your
customers.
YourProfitWeb.com
It is almost impossible for an auto dealership with a bad reputation to succeed. Customers would avoid
them long before a firm could prove the bad rap wrong.
YourProfitWeb.com
This is why you need to proactively manage your auto dealership
reputation, using the steps we’ve outlined here today.
YourProfitWeb.com
YourProfitWeb.com
