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Agreed they couldget most information
online before visiting thedealership
7TEN
out of
Believe there is enough information on-line to not use a
dealership at all
4TEN
out of
How informative are dealerships today?
By 2020 the customer will manage 85% of the relationship with an enterprise without interacting with a human1
85%
1 Gartner
We still like dealerships for...
Checking out the look & feel Test drive * Buying the car
72% 58%60%
Dealers need to connect through digital favouritesFuture trends
Would try them
Auto Connectors would use them*
* Test Drives
15%
Online showroom
32%
Online reviews
16%Online adverts
advert
9%Promo videos
12%
Design your car
There is a need to change the dealership experience to match customer expectations
40%
But...
Go to dealerships for advice Think that dealerships
are more interested in making a sale than advising on the right vehicle
58% £ £ £ £ £ £
Have used virtual test drives
Lisa Bedwell Senior Research Director, Head of Automotive [email protected] www.futurethinking.com
The Role of Digital in Auto Purchasing
Information sourced from Future Thinking’s inaugural study of the UK motoring industry, covering the sentiments and attitudes of 1,200 vehicle customers at multiple points in the purchase cycle
* Automotive connectors are identified as the influencers and trend setters who really matter to your brand; a signpost to future buying and engagement behaviours, for more information please contact
