The Times Market Overview for International Auto

• Market Overview!!

• Checking Some Facts!!

• Beyond “The Hammond Times”!!

• Driving Vehicle Sales in NWI

Agenda

F MARKET OVERVIEW

Porter!

Southlake!

Northlake!

Illinois

Zones

{MARKET OVERVIEW

Snapshot of a Robust MarketDemographics

{ M A R K E T O V E RV I E W

Total Population! 644,000!

Households! 242,890!

Adults ! 487,474!

Male! 48.7%!

Female! 51.3%!

Average Household Income! $67,603!

Median Household Income! $56,014 *SOURCE: Nielsen Claritas 2010; Lee Enterprises Audience Report, January 2010-December 2010, Conducted by:

Thoroughbred Research, Louisville, KY; Claritas Retail Market Power 2010

80.8% of adults in our market area read The Times or nwi.com in a 7-day period.

SOURCE: Lee Audience Report, January to June 2012

Print ExclusivePrint & OnlineOnline Exclusive

10.5%

36.3%

{ O U R R E A C H

The Power of Print & Online

{ O U R A U D I E N C E

Online & Print Demographics TOTAL ADULTS TIMES PRINT READERSHIP NWI.COM READERSHIP TIMES & NWI.COM

READERSHIP

MEN 48.7 47.2% 52.8% 47.3%

WOMEN 51.3% 52.8% 47.2% 52.7%

MEDIAN INCOME $68,700 $65,100 $85,200 $75,900

18-29 YEARS 11.1% 8.5% 14.1% 17.3%

30-39 YEARS 21.2% 5.2% 41.1% 28.4%

40-59 YEARS 39.4% 34.5% 39.2% 36%

60 OR OLDER 28.4% 41.9% 5.6% 18.3%

MEDIAN AGE 46.9 YEARS 55.6 YEARS 38.9 YEARS 42.5 YEARS

KIDS IN HOME 41.4% 33.8% 71.9% 45.1%

ADULTS 486,987 176,776 51,134 74,509

Print + Web Reach Across Generations

{ O U R A U D I E N C E

Strong Reach Across Age Groups

F CORE PRODUCTS

The Times delivers !more customers than !any other medium.

A Full Service !Media Company

{ C O R E P R O D U C T S

With a portfolio of print, digital and niche products designed to engage consumers in the greater Northwest Indiana and Southeast Suburbs of Chicago, The Times is the region’s media leader.

SOURCE: Audit Bureau of Circulation FAS-FAX Reports dated March 31, 2005 through September 30, 2011

91,701 Sunday total average circulation 86,894 Daily total average circulation

{ T I M E S P R O D U C T S

The Times!Delivering 302,419 !Readers Weekly!!Features!Multiple Ad Sizes Available!!Benefits!Reach and Exposure!

Daily!Newspaper

{ O U R C I R C U L AT I O N

{ T I M E S P R O D U C T S

We reach non-subscribers across Northwest Indiana and the southeast suburbs of Illinois each week through our direct mail product.!!Features!Reach 165,786 households !throughout the Market via direct mail!!Benefits!Provides a medium to reach 100% of NWI households!

Weekly!Your Times!Total Market Coverage

{ N I C H E P U B L I C AT I O N S

Every issue focuses on style, art, music, fashion, dining, shopping, travel and home. !!Circulation 24,000*, 7 times per year.!!Readers 124,000*!!Online 44,000 Average Visitors!!eNewsletter 20,000 + subscribers!! SOURCE: *Shore

circulation is audited by ABC (audit bureau of

circulation), !Omniture, Claritas 2011,

Shore Statistics issu.com

Quarterly BusINess magazine delivered to high-demographic subscribers, business and government leaders including our annual Hall of Fame, 20 Under 40 and Professionals to Watch special editions. !!• Business news posted daily on the BusINess web site at nwi.com/inbusiness.!!• Weekly business summary delivered to subscribers via email every Tuesday morning.!!• Weekly page in The Times Sunday business section reaching more than 90,000 households in Northwest Indiana.!

SERVING NORTHWEST INDIANA & CHICAGOLAND

The definitive source for the health conscious consumer. Focusing on everything from the latest trends in medical care to healthy lifestyles.!!Circulation 24,000*, 7 times per year.!!Readers 124,000*!!Online 44,000 Average Visitors!!eNewsletter 20,000 + subscribers

This reader favorite is packed with tips and information about raising children, caring for furry friends, education and healthcare.!!Circulation !88,114 monthly!!Thursday Readers!140,982 !!Online!www.nwitimes.com/niche/yourfamily

Updated 24/7!!Over 21 Community Sites to increase engagement and user relevancy!!Multiple creative elements to reach online audience!

Northwest Indiana’s Most Visited Web Site

*SOURCE: ??????

8 million!page views per month!!!1,724,626! average monthly visits!!!56,238!average daily visits


Community Web Sites powered by nwi.com!!

{ T I M E S P R O D U C T SCommunity Web Sites powered by nwi.com!!

20community sites across the region!!!

48,000page views per month!!Growth … !Increase in submissions each month!!!

Community Web Sites !powered by nwi.com


Mobile Site!Banner ad placement on Mobile edition. December 2012 page views 1,491,353, up more than 589,633 compared to prior year.!!iPhone App!Banner ad placement on bottom of story pages. December 2012 page views 663,273.!!Andriod App!Banner ad placement on bottom of story pages. December 2012 page views 160,600!!iPad App!Over 79,381 page views per month

SOURCE: Omniture December 2012; 2011

Driving Auto Sales in NW Indiana

We are The Place for Autos In Northwest Indiana

• Autos Section !Publishing in The Times!Wednesday through Sunday!!• Auto Directory - !Local Dealership Guide!!• Liners

Driving Sales!With Print


Driving Sales!With Online !Tools


Use Directional and Creative Online Elements to Capture Market Share

• Exclusive Partnership with The Times !• Dealer Centric Auto Vertical !• Drive Buyers in NWI to your

inventory !• Comprehensive Media Plan to

Create Awareness


Pencil Ad !with WrapHigh-Impact, Awareness-Creating Element!!Available on NWI.com Main page only!!Higher than average click-thru rates.!

{ O N L I N E


{ O N L I N E PAW S A M P L E


Interstitial!Ad ElementHigh-Impact, Awareness-Creating Element!!Delivered from clicking on a Main Page story on nwi.com!!Delivers higher than average Click-Thru Rates!

{ O N L I N E I N T E R S T I T I A L


{ O N L I N E I N T E R S T I T I A L

Video!Box AdCapture the power!of video ads!!Customize the end-user interaction to drive tangible results

{ O N L I N E V I D E O B O X A D



The Times Media Company is committed to bringing information to our audience in any desired format.

✓ Higher-than-average CTRs!✓ Increase traffic to your mobile site!✓ Target a highly engaged audience


Social Media Consultation !Our social media experts will contact you to set up a!one-on-one consultation/training to discuss your needs!and goals for social media marketing.!!Account Setup & Development!We set up your social media accounts and profiles by!creating custom images and brand pages, ensuring they!are consistent across all platforms.!!Ongoing Planning & Guidance!Throughout our partnership we will consistently plan and guide you on what is necessary to maximize your social business presence.!!Social Reporting & Analytics!Comprehensive reporting of all social accounts


Social Media



Socialize & SocialbizSocial Media Management !!!!✓ Plan your social agenda ahead of time!✓ Free up resources!✓ Manage multiple social platforms!✓ Custom landing pages!✓ Manage your social reputation!✓ Content library!!

Partnerships

Driving sales through !creative partnerships!!!!Think out of the box to generate !Brand recognition, store traffic, !web traffic and enthusiasm.!!


{ PA RT N E R S I N P R O G R E S S

Thank You!Edwin Contreras!

Account Executive!o. 219.662.5350!

c. 219.512.6819 [email protected]!!

Lisa Daugherty!Advertising Director!

o. 219.662.5365!c. 219.712.3601 !

[email protected]!

mailto:[email protected]

mailto:[email protected]

Automotive

The Times Market Overview for International Auto