Applicant’s Name : Jiwoon Lee

Company’s Name : HiLight

Mobile Phone : +82 10 4541 7267

Index

1. Applicant’s Ability and Will

2. Technical aspect of the item

3. Business value of the item

01 Applicant’s Ability and Will

co-CEO

Yongchan Lee

co-CEO

Jiwoon Jacob Lee

UX/UI Designer

Sangweon Shin

CTO

Jungjin Jason Yoon

∙ SeJong UniversityMajoring Animation

∙ Character & Monster Art directorat Enzo soft Inc.

∙ Background Illustrator at Thing soft Inc.

∙ Co-founder of Devign Lab, game startup from South Korea

∙ University of EdinburghMajoring International Business

∙ Manager at startup portal Demoday Inc. from South Korea

∙ SeJong UniversityMajoring Animation

∙ Character & Monster Art directorat Enzo soft Inc.

∙ Developed numerous Samsung Network projects

∙ Developed the web of LG System Air conditioner

∙ Worked at Samsung Mobile

∙ Director of development of SNS ‘ConnectMe’

∙ Developed numerous WEB as a freelancer

Core Team

02 Technical aspect of the item

Scattering of Art works & Content

Waste of time for finding works and content

suited one’s taste

Present Status of Artist around the world

02 Technical aspect of the item

Analysis of Artistic taste & Recommendation

02 Technical aspect of the item

Networking with people

who have similar taste in art

02 Technical aspect of the item

Curation

√ Sharing Works

√ Customizing

√ Color Search Engine

Portfolio

√ Easy way to make portfolio

√ Clipbook

√ Social Network

√ Following

Company

√ Contest

√ Recruiting

√ Outsourcing

HiLight Magazine

√ Editor’s Choice

√ Weekly Top 30

√ Contents

- Interview

- Tutorial

- Trailer

- Translation

02 Technical aspect of the item

Curation Service based on Social Network Service

02 Technical aspect of the item

Comparison Analysis Table

HiLightDevian

Art(USA)

Pixiv(Japan)

Behance(USA)

CG Hub(USA)

Curation Service O X X X X

Selling works X O O X X

3 Types of ‘Like’ O X X X X

SNS O O O O O

√ Curation Service

√ Accurate and easy feedback

HiLight offers a service,

perfectly optimized for artist

02 Technical aspect of the item

Imitation of competitors for potential countermeasures

Continuous improvement in curation algorithmto recommend works, more suited artist’s taste

More specialized online portfolio by offering portfolio templates and others

03 Business value of the item

Revenue Model

Online Lecture

Books

Online Portfolio Goods related to Art

Freemium Service

Advertisement Cyber Money

03 Business value of the item

Domestic Market International Market

$ 19 TrillionSource : Korea Creative Content Agency

‘2013 Content Industry Statistics’

√ Korean content market is continuously growing

as digital platform is expanding

25 Million Users

250 Million Submission

140,000 Daily Submission

2 Million Users

100 Million Page View

Acquired by Adobe for $ 150 Million

03 Business value of the item

Methods of promotion and distribution

Viral video

Making a viral video about art

Contest

Holding contest for artist

Royal Marketing

Sending invitation to chosen artists

Social Media Channel

Securing channels for promotion

03 Business value of the item

Income Statement

Thank you