Expanding into Foreign Markets? Make Your Move Without Missing a Step

021c is an international marketing communications agency tailored to the needs of global businesses and organizations. Our field of expertise is effective marketing communications between the U.S. and Europe, to connect companies and brands with their target audiences.

021c communication concepts

021c communication concepts900 Broadway, Suite 1002, Floor 10 • New York, NY 10003Tel: 212.216.9531 • Fax: 212.216.9756 • info@021c.com • 021c.com

Expertise

Our expertise comes from two decades of corporate and agency experience in Europe and the United States. We not only understand both markets, but also the manner in which corporations and agencies function. We combine the knowledge of both for the benefit and success of our clients. We have successfully implemented campaigns in the U.S. for German corporations and have worked successfully on many campaigns in Europe. Our expertise encom-passes brand positioning, marketing relations, market research, above and below the line advertising, public relations and corporate communications.

PUBLIC RELATIONS

BRAND MARKETING

SUCCESS

CORPORATE COMMUNICATIONS

MARKET RESEARCH

Our targeted, integrated approach maximizes efficiency for high returns on marketing investments. Through extensive planning, market expertise and use of a wide range of marketing and public relations tools, we create a targeted, result-oriented approach that is successful.

021c’s marketing toolboxEntering, developing and expanding markets and products are long-term commit-ments. We understand the development and evolvement of markets and marketing communications. We offer a 5-step integrated marketing program – from research to roll-out. Get the complete package or select single modules, depending on your needs:

1. Market KnowledgeLearn more about your target audience and its needs and wants. Receive a market-specific package filled with knowledge from international trend specialists, product specialists, regional experts and marketing communication experts – all of them located in your target market. Adapted and adjusted by our New York team according to your needs.

2. Market Entry AnalysisBenchmark your product, services, or brand against your competitors in the market. Use our knowledge of markets on two continents to identify and communicate your USPs. Profit from our team’s two decades of expertise to identify the best time and place for market entry as well as your core messages – all based on your core brand values.

3. Market Entry ConceptPlan your way into the market diligently, while remaining cost-effective. Utilize our specially developed tools to ensure success. Receive a complete plan including market research results, tested and ready for market concepts, and ready to implement campaign messages and visuals – plus a media and B2B strategy.

4. Test MarketGo live, but stay in control – with our specially developed test market program. Imple-ment the market concept in a small, relevant and result-driven environment.

5. Market Roll-Out CampaignTogether with our local partner agencies and a network of professional market researchers, sales people and business consultants, we make it happen. We reach out to your target groups – from B2B to consumer audiences, from corporate to employee communications. We also adapt your below and above the line campaigns for the target market.

Methods

In today’s markets it is increasingly difficult to reach large target audiences effectively. A proportional penetration of relevant markets creates a better return on investment. To achieve this, we have created TAM.

TAM - Target Audiences and Markets

Use 021c’s TAM tool to reach the right audiences:

Target Audiences and Markets (TAM)

TAM is a strategic tool for efficient marketing strategies by 021c communication concepts

TAM identifies the highest concentration of members of the target audience, their most likely activities, their preferred media choices and where these groups congregate, resulting in pinpointing the highest density location to distribute the marketed product and to communicate with audiences

TAM enables 021c’s clients to drive a target and result-driven campaign

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TargetAudience

TargetMarkets

BrandRepresentation

TAM

Target Area of Marketing Activities

021c communication concepts is an international marketing communications agency tailored to the needs of global businesses and organizations. International integrated marketing communications is our specialty – we successfully position our clients' brands in international markets and build brand equity across various communica-tions channels.

Our expertiseOur field of expertise is effective marketing communications between the U.S. and Europe, to connect companies and brands with their target audiences. 021c is the only true German-American agency in North America. Our staff is German and American, drawing from cultural and professional backgrounds on both sides of the Atlantic.

Our strategyOur unique organization and strategy enable us to open up markets and increase market share. We speak your language, whether in the U.S. or in Germany. We work with European partners to ensure the smooth and efficient implementation of your campaign on location.

Our relationships021c values its clients. We are a fair, reliable, and open-minded marketing partner with a desire to grow together with our clients to achieve mutually beneficial results. We have a limited client base with which to work while building long-term strong relation-ships. We make a dedicated effort to familiarize ourselves with the products, business and goals of our clients.

Our nameThe Pantone color 021c identifies a specific shade of orange and symbolizes 021c’s strategy. Just as Pantone 021c is known as a universal standard for a distinct shade of orange, we ensure our clients and their products are marketed and known universally in the same distinct way.

021c communication concepts