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Technology & Face 2 Face How To Build A Blended Community

Holly Duckworth, CAE, CMP CEO & Chief Connections Officer Leadership Solutions International

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Intentions for our time together:

• Why LinkedIn, Facebook & Twitter are changing member engagement

• Where to begin – How to build a tech enabled & face to face community

• Increase member ROI for both tech enabled and face to face

• Build Community & Measure Success in 10 minutes a day

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Technology

Zone:

Twitter @hduckworth

www.Facebook/leadershipsolutionsinternational

www.leadsolintl.com

Use this as a place to learn and grow.

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How To Vote via Texting

1. Standard texting rates only (worst case US $0.20)

2. We have no access to your phone number

3. Capitalization doesn’t matter, but spaces and spelling do TIPS

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I use the following social media for work

purposes

A. Email Only

B. Email + Linked In

C. Email + Linked In + Facebook

D. Email + Linked In + Facebook + Twitter

E. Another Combination

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The Problem:

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What is a Blended Community?

• A group of people who effectively and efficiently use both technology/social media and face to face to communicate ideas, and events across their network of participants.

• Less time lecturing and more time interacting.

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5 Steps to Create a Blended Community

Step 1 – Recognize the need for both

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Data Driven Strategies

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Know your members:

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Our Chapter Measures Social Media on a monthly basis

A. Yes

B. No

C. Unsure

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Engage in 2 Way Conversation

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Examples of Blended Community: Tweet up

@hduckwo

rth

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Integrate use of Technology At Face 2 Face

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Be Grateful – Take baby steps

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5 Steps to a Blended Community

• Step 1 – Recognize the need for both at the board Level

• Step 2 – Gather data on your membership – then decide

• Step 3 – Engage in 2 way conversation

• Step 4 – Integrate Technology into Face 2 Face

• Step 5 – Be Grateful and circle back each year – add 1 tool

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How to measure success – 10 minutes per day

Questions to ask:

Do we care about the number of posts?

Or do we really care a out the engagement – How many responses

As leaders you must set the example for your members

www.kout.com

www.tweetstats.com

Keep chapter engagement records – review them at board meetings

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Resources:

• Race for Relevance

• Decision to Join

• Decision to Volunteer

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Chapter Excellence Show Case

Holly Duckworth, CAE, CMP CEO & Chief Connections Officer Leadership Solutions International

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Chicago BTA

New Member Welcome Letter

Chris Blum, Co-Chair Membership

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Ohio Valley BTA

Member Growth & Retention

Key Strategies for Success

Jeremy Gardner, Chapter President

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2011 GBTA

scholarship

Presented by: Jeremy

Gardner

Presented to: Karly Ash

2011 Joint Education

Day with MBTA

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Rocky Mountain BTA

Building Relationships &

Partnerships Across Colorado

Jeff Johnson, Chapter President

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RMC movie

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Elevating Member

Program Development

Janet Wyer, Director of Education

& Professional Development

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Effective Communications

& Social Media

Debra Turner, PR & Social

Media

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Chicago BTA

Sponsorship Selection of Non profit

Benefiting Chicago Area Residents

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44 @hduckworth

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I am excited to implement _____ program when I return home:

A. New Member Welcome

B. Member Growth & Retention

C. Partnership Across Organizations

D. Elevate Member Development

E. Effective Communication & Social Media

F. Charity/Philanthropy

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THANK YOU

THANK YOU! Holly Duckworth, CAE, CMP Leadership Solutions International @hduckworth