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2009 Presentation #1 on Entrepreneurship Skills for Undergrad Engineers
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Who Are You?• What is your specialization?
– Mech, EE, Comp Sci, other.• Post-Grad - What are you gonna Do?
– Grad School?– Work?
• Big Company• Small Company• Start-up?
– Travel?
- Let’s show some hands -
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Who Am I ?• Education:
– McGill Physics, UBC Eng Phys EE option, SFU M.Eng EE (Comm’s, Semi’s & Optics )
• Work– Engineering: PMC-Sierra– Marketing: PMC-Sierra & Packet Engines– Business Development: PMC-Sierra
• Hobbies– “Health Issues”, Philanthropy (Eng Phys
Professorship), Coaching Hockey & Track, Golf, Blogging, reading, “bad” music.
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Lecture Objectives1. Understand entrepreneurial
leadership • and its process in high-technology industries
2. Dispel common myths & misconceptions.
3. Learn skills • important for 21st century technology leaders.
4. Stimulate continuous learning • and personal reflection regarding
entrepreneurship and your future.
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Agenda1. Introduction - today.2. Entrepreneurship Skills
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What is Entrepreneurship?• A Way of Managing, Leading, and
Doing!– It Can Be Taught!
• Fine Print– "Entrepreneurship is a management style that involves pursuing
opportunity without regard to the resources currently controlled. Entrepreneurs identify opportunity, assemble required resources, implement a practical action plan, and harvest the rewards in a timely, flexible way.
– Any attempt at new business or new venture creation, such as self-employment, a new business organization, or the expansion of an existing business, by an individual, a team, or an established business.
• References: Stanford E145 material (Byers)
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Seven Important Skills for Tomorrows Entrepreneurial
Leaders1. Creativity and Opportunity Evaluation 2. Real-time Strategy and Decision Making 3. Comfort with Change and Chaos 4. Teamwork 5. Evangelism, Selling, Negotiation, and
Motivation through Influence and Persuasion 6. Oral and Written Communication 7. Basics of Start-Up Finance and Accounting• Reference --- Byers - E145 - http://stvp.stanford.edu
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UBC Fizzers Have Rocked• 3 of top 4 market cap in BC.
– Creo– MDA - (CEO) Dan Friedman – PMC-Sierra -
current COO Colin Harris, 1st CEO - Ralph Bennett, Professorship donors ( Curtis Lapadat, Alex Chiu, myself,
and CH)• There are lots more small
companies with Fizz leaders.http://www.bctechnology.com/statics/rankings2.cfm
UCanDo it!
9Technology Ventures: From Idea to OpportunityChapter 7: Figure 7.3
Resources Financial Physical Intellectual
Deal Reward, Risks Incentives Ownership Harvest
People The Team Capabilities Attitude Reputation
Opportunity Customers Strategy Business Model
The Business
Plan
The Biz Plan
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Study/Plan and Act• Market
Analysis
• Market Pursuit
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It’s The Scientific Process!• Hypothesis• Develop Test• Observe• Analyze Results
• Re-jig Hypothesis• Do it again
( many times … Quickly )
• Apply to Customers
• Product / Market Fit is what you are looking for.
• Is not obvious
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Identifying the Opportunity
Determining the Entrepreneur’s capabilities and interests
Evaluating the opportunity
Writing a summary of the concept
Testing the summary and the concept with potential customers
and investors
Deciding to act on the opportunityor look elsewhere
Six steps to Acting as an entrepreneur
Chapter 2: Figure 2.1
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iPod Timeline
Cycling, Cycling, and more Cycling
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To Create a CustomerDrucker says …
“There is only one valid definition of business
purpose: …”Page 20 “The Essential Drucker”
Aside
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* Straight Lines Don’t Happen in Real Life *
* Get used to cycling back.
* Some people get stuck calling this “failure”.
* Don’t let failures define you.* Success will come.
Aside
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What is Marketing?• Drucker says --
• There will always, one can assume, be the need for some selling. But the aim of marketing is to make selling superflous.
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
• Reference: pages 20 & 21 in “Essential Drucker”.
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A Product That Sells Itself
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? Instant Success ?
In 4th year after launch.( ie 6 years )
This is as fast as it gets.
NB. Apple's fiscal year ends in September. This means that Q1 includes the holiday season, which accounts for jumps in the data. Fiscal Q1 is Oct - Dec of previous year. So Q1 of 2008 is Oct - Dec of 2007, Q2 of 2008 is Jan - Mar of 2008 and so on.
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iPod Units
Fiscal Year Q1 Q2 Q3 Q4 Total2002 125,000 57,000 54,000 140,000 376,0002003 219,000 78,000 304,000 336,000 937,0002004 733,000 807,000 860,000 2,016,000 4,416,0002005 4,580,000 5,311,000 6,155,000 6,451,000 22,497,0002006 14,043,000 8,526,000 8,111,000 8,729,000 39,409,0002007 21,066,000 10,549,000 9,815,000 10,200,000 51,630,0002008 22,121,000 10,644,000 11,011,000 11,052,000 54,828,0002009 22,727,000 11,013,000 10,215,000 43,955,000
218,048,000
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Technology Adoption Life Cycle
Chasm
EarlyMarket
Bowling Alley
Tornado
Main Street
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
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Underlying Drivers in Growth Markets
Techies:Just try it!
Pragmatists:Stick with the herd!
Conservatives:Stick with what’s proven!
Skeptics:Just say No!
Visionaries:Get ahead of the herd!
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
“Technology Adoption Strategies”
People
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New Market “Chasm”
Chasm
EarlyMarket
Bowling Alley
Tornado
Main Street
Copyright © Geoffrey A. Moore, 2005, from the book “DEALING WITH DARWIN”
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Range of performance required in the mainstream market
Expected Trajectory
Now Time
High
Performance
Low
Trajectory of DisruptiveInnovations
“Innovator’s Dilemma”• iPod
• Cell Phone• Ethernet
• All were “lacking”at start
• All changed the “rules”
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Fix & Adjust
Act
Review & Learn
No one knows the answer! You’ve got to discover
it.
This is everything u need to know :-)
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! People Skills Rule !
• The area with the most room for differentiation is in “People Skills”
– Yes … ‘cause Engineers suck at this :)
NextWeek
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Reading Material• I’ve made a list on-line • http://hnorth.wordpress.com/fizz/