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10 Rules Of Social Media Optimization Rob van Alphen LBi Belgium Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon
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10 rules of SMO(Social Media Optimization)
Rob Van Alphen
LBi’s Client Afternoon4th February 2010
Agenda
1. Intro
2. What the f*ck is Optimization
3. 10 Golden rules
1. Intro
6 degrees of participation
Collaborate
Participate
Facilitate
Listen
Publish
Empower Advocate
Fan
Indifferent
ROI
2. What the f*ck is optimization?
?(SEO vs SMO)
DETERMINE YOUR
#STRATEGYaudience
objectives
measurement
10 golden rulesof optimization
1. Be ever present
2. Provide valuable content
3. Update often
4. Work cross channel
5. Make sharing easy
6. Participate
7. Encourage co-creation
8. Reward loyalty
9. Innovate9. Innovate
10. Be human
AND(last but not least...)
Don’t be afraid to let loose control
CHANGE MANAGEMENT:- Let it be part of your
global strategy- Openness- Transparency- Collaboration
Laurence VandelanotteStrategy and Planning Director
Direct: +32 (0) 2 730 83 84Mobile: +32 (0)473 41 20 80
LBi BelgiumVorstlaan 191 Bd du SouverainB-1160 BrusselsBelgium
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