Media Rules

7/28/2019 Media Rules

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Media Rules

Post-production Script

86 mins

Stereo

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CLEVER TYPES

Waverley NSW AUSTRALIA 2024


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Media RulesPost Production Script

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VISUAL AUDIO TIMECODE

Super fades up fromblack:

SBS Independentfor Creative Nation in

association withTVG Communications

presents

01.30.05

Super fades up fromblack:

01.35.00

Fade up from black

MWide Alaninterview. Super:

Alan Sunderland BureauChief SBS TV Canberra

ALAN : We are generally loathed byand despised by everyone. Thepublic hates journalists and Imsure they hate politicaljournalists more than any others.They dont trust us. Thepoliticians have a barely concealeddislike for us.

01.42.03

CU Sarah interview

Super:

Sarah Macdonald

National AffairsReporter Triple J

SARAH : They want to be part of

history. They're real players,journalists. They love the feelingthat they could be there when bigthings happen and they're the fansof political process they get veryexcited by it.

01.55.14

CU Margo interview

Super:

Margo Kingston

Journalist SydneyMorning Herald

MARGO : You walk into this job asa journalist and all of a suddenyou can actually change the world.I mean, you know, in a very small

way, but I mean your head isinteracting with news and peopleand what you write affects the waythey're viewed and what your newsjudgement is.

02.06.03

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ECU Tom interviewSuper:

Tom Burton

Chief PoliticalCorrespondent

Australian FinancialReview

TOM interview: We should havesomething like a sort of 70% rulewhich says, something like, look70% of the time we get it rightand the other 30 we don't. Butthat's not to say the other 30 isbullshit but read with care. Orwatch with care. Listen with care.

02.25.24

MWide Alan interviewALAN : I think at the end of theday we're immensely important. For

all our foibles and all ourfailing and all our problems, weare all that the Australian publichave got.

02.39.03

Title fades up fromblack:

Media Rules

02.49.18

CU TV News broadcastSuper over newsfootage:

Saturday 27 January 1996

JIM sync then v/o: Australia is

about to go to the polls. PrimeMinister drove to Government Houseat 8: 30 this morning to ask BillHayden to dissolve parliamentprior to calling the election.

02.55.22

MWide Paul KeatingKEATING : Here we go again.

03.05.23

Wide Howard entersnews conference

HOWARD : Good afternoon, ladiesand gentlemen. I am delighted that

the Prime Minister has announcedthe election date.

03.07.14

CU Sarah & Benscherat Press Conference

Super:

Anthony Benscher MediaAdviser to John Howard

SARAH: Hey can I get a list ofMinisters, or Shadow Ministers andall your guys phone numbers andstuff

03.17.23

ANTHONY: When I get back to

Canberra Ill fax it to you.

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SARAH: Ok, and also, when areyou going to do the timetable?

ANTHONY: Well, well be puttingout some details about what wellbe doing tomorrow. Well probablybe in Sydney and then later onwell put out some details ofwhats happening next week.

SARAH: Right, so youre going todo it week by week.

ANTHONY: Well, thatll be theplan for this week and see how wego.

CU Sarah in officeon phone to Anthony

Super:

Tuesday 30 January

SARAH: Anthony, its Sarah Mack.Higood. Have I got you at a bad

time? Listen, I need to talk toyou about how Im possibly goingto come out with you guys on thecampaign.

03.46.07

Wide Reverse Sarahin office on phoneto Anthony

SARAH: Yeah, Im finding itreally, really frustrating whatJohn Howards doing. His peoplearent going to tell me whatpolicy is going to be released onwhat day. So theyre going to be

in charge of whether Im on theirbus or not. So Im finding itincredibly annoying and quitepathetic.

03.59.19

CU Sarah on phoneI just dont think they have to bethat secretive.

04.12.19

CU Sarah at deskSARAH: We're going to Latrobetomorrow for a mysteryannouncement. Latrobe is LatrobeUni, so I guess it's about

education.

04.15.04

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MWide journalists onbus

Super:

Over the next few weeksthe journalists wont be

told where they aregoing by either the

Howard or Keating camps.

On most days they willbe taken on buses tomystery locations.

04.23.07

SARAH: So what are you doing?

Wide view from Buswindow

Are you going to be with Howardall the time?

04.37.04

SARAH: John Howards camp told meit was Latrobe so I thought itwas education. It turns out itsactually

Wide Journalists

walking through bush

in the Dandenong Ranges so itmust be environment

04.44.24

Wide Sarah andothers walkingthrough bush

04.48.19

Wide from belowtrees in bush. Pandown to journalistsin bush

Super:

Liberal EnvironmentPolicy Launch ANTHONY: Mr Howard will be

making a short statement regardingthe environmental policy of theCoalition. He will be doing ithere. Afterwards he will be takingany questions. If we could have

04.50.24

MWIDE Anthony withjournalists

if we could have everybody behindthis environmental line that wouldbe very much appreciated.

05.05.15

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Wide Pan Journalistswith cameras

05.12.08

CU SarahHOWARD: The centrepiece of the

05.16.10

MWIDE News cameraswhole policy is the initiative toestablish a Natural

05.18.10

MWIDE Journaliststaking notes

Heritage Trust of Australia. Thatwill be

05.22.00

CU Saraha special fund, initiallycomprised of one billion dollars.

05.25.23

MWIDE Howarddelivering speech

That one billion dollars will comeout of the proceeds of the partprivatisation of Telstra.

05.30.12

WIDE Crowd ofjournalists

WOMAN JOURNALIST: Is this a wayof insuring Democrat and Greensupport for the Telstra sale?

05.39.00

MID SarahHOWARD: Well, the question ofwhat the Democrats and the Greensdo is a matter for them.

05.43.10

SARAH: Most Australians want a

Man: importance of theenvironment

CU Sarah SARAH: Its just a ridiculous wayto run a policy announcement. Theyhavent give us the announcement.They havent given us the paper.So nobody can ask decent questionswhen they are willing to answerquestions. Youve got nothing togo on. And then they just have alittle talk in a forest. Its mad

05.55.02

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WIDE Sarah withrecording gear

Theres nothing answered in this.You dont know if theyre going tokeep all existing programs, youdont know if theyre going to endwood-chipping in native forests,you dont know if theyre going toprotect world heritage areas.Theres just so much in there youdont know about

06.08.04

SARAH: Im going to get some realpeople

MWIDE Sarah withlocal residents

SARAH: Do you all live aroundhere?

06.22.20

FERRET: Yeah, we do.

SARAH: Okay. Can I do a quickinterview with you for Triple J.

FERRET: Yeah, go for it.

SARAH: Do you want to use yournames?

FERRET: Yep.

SARAH: Whats your name?

FERRET: My names Ferret.

EWIDE Sarah withjournalists

SARAH: Did you see where Kempwent?

06.31.00

MAN: Hes gone.

SARAH: Hes gone?

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MAN: There he is.

SARAH: Senator Kemp?...Well, canI ring you later? I want to

KEMP: Ill be in the office.

Super:

Senator Rod Kemp

Shadow EnvironmentMinister

SARAH: Can I ring you later atthe office. I wanted to do aninterview for Triple J tomorrow

morning on the policy.

MID Sarah with KempKEMP: Well, ah, Ive got amountain of meetings thisafternoon, but give us a call andif I can do it I will.

07.00.00

SARAH: Okay.

KEMP: But you know, if I cansqueeze out

SARAH: Okay.

MWIDE Sarah gettingon bus

SARAH: Mr Howard has refused toguarantee all existingenvironmental programs

07.10.00

MID Sarah on phoneon bus

will continue but says his policy

is the biggest commitment to thenatural environment a Coalitionhas ever made.

07.14.00

HOWARD voice from tape: Concernabout the environment is no longersome kind of faddish, pseudo-intellectual passing phase issue.It is now a mainstream issue.

CU Sarah on phoneSARAH: See ya.

07.34.20

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SARAH: When was the environment apseudo-intellectual fad? Imsorry, I didn't know that.

CU Sarah on phone atParliament House

SARAH: I spent all afternoontrying to get Senator Kemp

07.46.22

WIDE Sarah on phoneat Parliament House

the environment spokesperson andtried 5 times and they wouldn'tring me back, so in the end I

07.51.17

MWIDE Sarah on phonein office

interviewed John Faulkner becauseif the coalition isnt going tospeak then I'll talk to the ALP.

07.55.16

MWIDE Keating inradio studio readingpaper

Radio 3AW Melbourne

08.02.09

MID News cameramenin studio

Super:

Radio 3AW Melbourne

08.05.24

MWIDE Keating inradio studio readingpaper

Radio 3AW Melbourne

08.08.24

WIDE Photographersin radio studio

08.13.03

CU Paul Keating atmicrophone

KEATING: Theyve been opposed theGordon below Franklin, theyveopposed

08.16.08

MID Journalistswriting notes

the Daintree, theyve opposedeverything in the environment for

years.

08.20.03

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CU Paul Keating atmicrophone

Now he says, in an environmentpolicy 08.24.18

MWIDE minders inhallway

if we sell Telstra08.27.06

WIDE Keating andradio announcer instudio

basically a policy of blackmail.08.30.07

WIDE Keating andassistant walkingdown radio stationhallway. Journalistslook on

08.32.07

WIDE group ofjournalists talking

ALAN: So whats the official spinon this mornings radioperformance.

08.35.10

TONY: On his. It was balanced

which we dont want.

ALAN : Thats right.

ALAN: Cruel but fair.

TONY: Its got to be biased ourway.

Zoom in to CU Alan

ALAN: Sounds reasonable to me.

MID JournalistsALAN: Press secretaries will comeround and chat

08.51.04

CU Newspaper article to give you the spin for the day. 08.53.09

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MID Journalistsexamining papers

They'll come in and say 'What didyou think about ah you know, theboss's statement today ', andyou'll say 'Oh yeah, I thought itwas like this'

08.55.15

MID Journalistschatting

and he'll say 'Oh yeah, ofcourse, but the important thing isthis'.

09.00.23

MID Tom, Benscher

and woman chatting

So they build this relationshipdesigned to prod you and push you

to perceiving it in a certain way.

09.06.02

CU Sarah talking toBenscher

And that can be manipulative butits also useful because that wayyou know what their office isthinking.

09.11.05

CU Grahame interview

Super:

Grahame Morris

Senior Adviser to JohnHoward

MORRIS: Well spin doctoring meansthat you try to get the best mediacoverage from your event or yourboss's speech or his address thatday. Now thats commonsensereally. A headline that says,John Howard is caring for theelderly from a social welfarepolicy, beats the heck out ofsomething that says John Howarddoesnt care about the elderly.

09.16.14

CU Greg interview

Super:

Greg TurnbullSenior Media Adviser to

Paul Keating

GREG: Its supposed to be where ashrewd media manipulator, such asmyself ah you know, gets hold ofjournalists and moulds them into

thinking what I want them tothink. Generally it doesn'thappen, I mean you can have animpact, as I said, with argumentsand background material and alittle bit of haranguing thrown inand I suppose that's if you wantto call that spin doctoring that'swhat it is.

09.39.24

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WIDE Pan aroundroom. Howard givingspeech. Crowd andjournalistslistening

HOWARD: This campaign has got offto a very good start. 10.04.19

WIDE reversephotographers andcrowd listening toHoward

We're living in a more volatilepolitical climate than we've everlived before

10.08.00

WIDE Crowd listening

And if we can win seats like .

Parramatta, we are going to turnout the Keating Government.

10.12.07

WIDE Howard mingling 10.17.14

MWIDE MorrisaddressingjournalistsSuper:

After Howard finisheshis speech, the mediaare told by his mindersthat he won't be holding

a 'doorstop' (aninformal press

conference wherejournalists are able to

ask questions).

10.20.18

Pan to CU BenscherANTHONY: And there will beoccasions when well need tocall doorstops. Its just thattoday is not one of those days.

CU Lenore talking toBenscher

LENORE: There probably wont beanother opportunity to askquestions til Friday, ie once aweek.

10.32.19

Pan to CU BenscherANTHONY: What we're saying istheres no doorstop today.

Pan to CU LenoreLENORE: There probably wont beone tomorrow and the only certain

thing

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ANTHONY: There may becircumstances whereby we do adoorstop tomorrow. Tomorrow istomorrow. Today were not doing adoorstop.

MID Howard walkingpast news camerassmiling

10.49.07

CU Journos talkingto Benscher

JOURNO: Why do we talk to you, ifwere not going to talk to him.

Hes walking around the room andwe just stand here and talk toyou.

10.51.24

ANTHONY: On some days you cantquestion Keating.

LOUISE: He does a doorstop everyday.

Jump Cut CU Journostalking to Benscher

ANTHONY: At times well need todo doorstops, at times you guyswill need us to do doorstops.

11.07.09

LENORE: Welltoday.

MCU Lenore and Man

Super:

Lenore Taylor

The Australian

LENORE: But were here to askquestions and to point out theinformation that we need and notjust to accept the informationthat Howard wants to give us. And

if he chooses the timing of hispress conferences and the daystheyre on and the days theyrenot on, and refuses to talk to uson the other days, you know, wemay as well not be here at thosetimes. Its impossible for us todo our jobs.

11.20.17

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WIDE Bus Driverclosing luggage hold

Super:Sunday 4 February

Media bus followingKeating

BUS DRIVER: Haven't been toldanything.

11.38.18

CU Bus driver atwheel

I didnt even know last nightuntil I got on board, where wewere going.

11.47.10

WIDE Country roadfrom bus

11.51.17

MCU Journos asleepon bus

11.55.06

MID Lenore andjourno on bus

11.57.11

MWIDE View from buswindow. City ofBlue Mountains sign

12.00.02

MWIDE Interior ofbus

12.02.11

MID Reverse of Busdriver, view through

bus windscreen

TONY M: As youve probablyguessed by now, weve arrived.

12.05.09

MID Tony M readingbriefing paper

Super:

Tony Melville

Media Adviser to PaulKeating

Now the place is called Woodford,its about 15ks from Katoomba.Its Maggie Deames electorate,Macquarie.

12.09.20

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MWIDE Interior ofbus

Now its the home of John Derum,the actor. 12.16.12

MID Tony MIt might be best if I just wanderdown there now. And just come backin a minute or two

12.24..04

MWIDE Peter Harveyon bus

and just see where we can go.12.27.15

MID Tony MJOURNO: Do we get a doorstop?

12.29.23

TONY M: Oh, well see.

MWIDE Journos on busPETER C: Do we get a feed?

12.32.06

TONY M: Ill find that out.

MWIDE Tony M atfront of bus

So doorstop and feed. Ill checkthat out.

12.36.13

MWIDE Journos onbus. PAN to PeterHarvey

PETER C: In the other order.12.38.04

CU Peter Harveyinterview

Super:

Peter Harvey

Channel 9

PETER H: One of the biggestproblems we have on this tripcompared to other electioncampaigns are the logistics. Wewere told on the way up here forinstance wed be landing at Mt

Victoria. But in fact were now atWoodford which is a million milesaway from Mt Victoria. All thearrangements about getting thehelicopters into Mt Victoria topick up the tape to get it backfor the evenings news now have tobe scrapped

12.46.13

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MID Peter HarveyIts just one example of thesecurity and secrecy around thePrime Ministers movements toavoid the possibility ofdemonstrators thats causingproblems for the media.

13.06.23

WIDE Paul & AnitaKeating with MaggieDeame, greeting John& Jane Derum

DEAME: Now theres John Derum,our host.

13.18.06

KEATING: How are you all?

DERUM: Jane, my wife.

WIDE Keatings withJohn Derum. NewsCameras line up

Applause13.23.21

EWIDE Pan across

crowd to Derum,Keatings and Deame

JOHN D.: It's not every day youget to welcome a Prime Minister

13.25.24

MID Lenore looks onand writes

to your backyard.13.29.14

WIDE Keating sitswith well wishers,having photo taken

13.33.05

MID Woman takesphoto

13.37.03

WIDE Lenore withgroup

LENORE: No doorstop.you don'tthink so?

13.40.05

MAN: No I don't think so today Imean there was a fair bit in thespeech, I thought.

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MWIDE Journo onphone in bush

JOURNO: He's regurgitatedHoward's line about 5 minutes ofeconomic sunshine

13.48.16

CU ZOOM in to ECUCraig on phone

CRAIG: He's done a speech here, asort of vision thing speech, youknow, in shirt sleeves surroundedby friends here in the mountainswhich is quite pretty

13.53.23

WIDE Lenore in bush

on phone

LENORE: We're not getting a

doorstop but he just gave quite areasonable speech

14.00.19

CU Lenore in bush onphone

you know, John Howard wouldntknow a real person if he fell overhim and, heres Keating in abackyard barbie full of realpeople, mind you, they're realpeople who um all seem extremelysupportive of Paul Keating anddon't heckle him, but, we can makethat point

14.05.24

CU Newspaper articleBBQs real people

told burning issues

integrity

14.19.15

WIDE Benscher entersroom

14.23.00

WIDE photographerswaiting for Howard

at Press Conference.

14.25.20

Pan round to MIDHoward entering room

HOWARD: Afternoon.

MWIDE Howard attable at PressConference

TANYA: Mr Howard, Channel 4 newsin London.

14.32.01

Pan to MWIDE TanyaHOWARD: This will be the lastquestion, Im sorry.

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TANYA: How far have Laborborrowed ideas from your party

WIDE reverse Tanyaopposite table fromHoward.

in the last few years?14.41.10

Howard rises fromtable and leaves

HOWARD: Oh, in a lot of areas.But I dont think Im going to go

into them now.

TANYA: Can I just ask you onemore question?

HOWARD: No, you cant. Thank you.

MWIDE Howard leavingroom

TANYA: You know, its much morefrantic in Britain, and here

14.52.08

CU Tanya

Super:

Tanya Sillem

Reporter Channel 4 NewsLondon

there seems to be much morepressure on the media from thecandidates officers not to do theshots they dont want, not to getthem at angles they dont thinkare flattering, not to askquestions they dont want toanswer. So it does seem to bequite different.

14.57.12

CU Channel 4

Cameraman

Super:

James Nicholas

Camera Channel 4 NewsLondon

JAMES: Yes, Ive been here about

12 hours and within about 10minutes I was told by one of thecampaign guys I mustnt be behindMr Howard at all. And so he quitefirmly pushed me away. And thatwas that. And I pushed back by theway.

15.09.11

ANDY: That sort of thing doesnthappen in England?

JAMES: It does, but we tend toignore it more.

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CU TanyaTANYA: The complaints that wevehad from Mr Howards officesuggest that the press packoperate according to certainrules. And in return they getaccess to the candidate. And if wedont do that, then we dont getaccess to the candidate. And wevehad very little cooperation fromthe team really.

15.33.17

CU Morris

Super:

Graeme Morris

Senior Adviser to JohnHoward

MORRIS : Well when journos talkabout stage managed and controlwhat they actually mean is thatnobody made any mistakes and thejournalists couldn't make peopleslip up. And the politicians wereout there doing their job, theGallery was doing their's but whatthe Gallery really likes is bigmistakes. When nobody makes amistake the Gallery talks about

control and stage manage.

15.51.00

ECU Neil

Super:

Neil OKeefe

ALP Member for Burke

NEIL: To me that stage managestuff is too plastic. I noticethat the gallery are starting tocomplain about it, and I think intime Australians see through it,so its not how I would go aboutit, but it is the professionalcampaigning technique of the day.

16.12.01

WIDE Howard arrivingat Oval

Super:

Wednesday 7 FebruaryBellerive Oval HobartTas. v S.A. Cricket

Match

16.31.02

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WIDE Tom at Ovaleating apple

Super:

Tom Burton

Financial Review

PAN around to stand

TOM: Well, this would have to bethe most contrived event of thewhole campaign, wouldnt it? Whathave we got? About one, two,three, four, five, six probably10 people and I dont think any ofthem are voters. They all look asif theyre about 15.

16.40.12

WIDE standThis is an absolute classic John

Howard looking like the man of thepeople.

17.00.19

WIDE Tom at OvalCome here, flick the coin, itsentirely for the camera crews.Theres not one real reporterhere. Everyone just comes outhere, snaps the photos. This is areal campaign special, this one.

17.03.04

MWIDE Howardarriving at Oval

Down to Hobart to listen to oneradio interview, watch him toss a

coin and eat some lunch.

17.14.24

MWIDE Tom and otherjournos at oval

There used to be a joke injournalism about waiting outsidedoors for hours and hours forpeople to come out and lie to you.Well, this is just a variation ofthat theme I think.

17.20.21

HOWARD: I had a stumping and twocatches.

WIDE Tom inf/ground. Howardgreets David Boon inb/ground

We keep running into each otherDavid, how are you?

17.37.08

DAVID BOON: Good to see you.

MWIDE Tom andMichelle Grattanwalk across oval

17.49.05

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WIDE Benscher withcameramen andphotographers

TOM: Dont walk on the grass.17.51.11

ANTHONY: Guys off the playingsquare means off the playingsquare. Weve been asked by theCricket Association. The playingsquares here. Back a few moresteps. Thank you.

TOM: It was the ultimate inwhats called associationpolitics. You just stand yourselfnext to a real hero like DavidBoon and youve got the pick ofthe day. Thats what that wasentirely designed about. You know

CU Photo of Howardand David Boon

if he can get that photo acrossthe newspapers tomorrow, itsworth at least 3 percentagepoints

18.21.07

CU Tom in standon the opinion polls, no matterwhat he says over the next threeweeks.

18.25.18

MWIDE Howard withMichelle Grattan.Child approachesHoward

HOWARD: And where have you been,Michele, with Keating, or?

18.29.05

GRATTAN: Well I did about halfand half last week and I was withKeating today.

HOWARD: Hello, whats your name?

CHILD: Daniel.

MID Photographersnapping Howard andChild

18.45.12

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WIDE Howardunfurling poster

18.47.09

MID Cameramen atoval

Super:

Robb Shaw-Velzen

Camera SBS TV

ROBB: Oh, its interesting thesort of bias you get I think. Ithink you tend to stick with whoyoure with and find out youreinterested in what theyre doing,youre not really interested inwhat Keatings doing at all. Andfind yourself interested in how

theyre going. And you almost wantto make them look good.

18.50.24

DOUG: Youre swayed by theposition that you're in.

CU Cameraman. Zoomout to Doug and Robb

Super:

Doug Ferguson

Camera Channel 9

LIZ: So how do you think yourjournalists cope with that?

19.13.06

ROBB: Oh, I think theyd beswayed to a degree too, wouldntthey?

DOUG: But most of them have acounterbalance with someone withanother lead, the other leader.And then you have maybe someone

whos in an absolutely neutralposition, away from it allcompletely.

MWIDE Benscher onbus

19.29.17

MID Tom and Michelleon bus. Tom on phone

19.35.04

MID Bus driverANTHONY: Basically, heres the

layout.19.38.05

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WIDE Entrance toMambo building.

Super:

A few days later

Mambo Graphics Sydney

19.40.23

WIDE Primeministers Press Secinside Mambo.

19.45.24

CU Surfboard. Pan upto crowd of journos.

TOM: This is the Prime MinistersPress Secretary setting up apic ?? for the TVs and thecameras.

19.49.23

Board. Just naturally arrived hereat this seat as you can see.Thats Tony Melville. Now thecameras are getting. Now theyredemanding all the journos get outof the way.

WIDE Tony M withsurfboard

TOM: Do you want me to sign itmate?

20.14.16

TONY M: Yes Tom, if you like.

WIDE Tony inf/ground. Camerasand microphones in

b/ground

TOM: This is sort of 10 out of 10fabrication

20.21.08

WIDE Tony M testingpen on surfboard.Tom in CU inf/ground. Keatingarrives to signboard

this one. Even now, checking ifthe pen works on the board.

20.25.00

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WIDE Cameramen,sound recordists

Cameras20.43.08

MID Keating signssurfboard

20.45.16

ECU Keating signingsurfboard

20.46.21

MWIDE Photographersas Keating signsboard

20.49.12

WIDE Tony M andKeatings

KEATING: no ones going to blowtheir nose

20.51.12

WIDE Cameras inb/ground, ECU Tom inf/ground

20.57.17

WIDE Tony M andKeatings

ALAN: Everything works against 21.00.05

CU Alan

Super:

Alan Sunderland

SBS TV

the serious reporting of issuesbecause politicians don't want totalk about the issues. Politicianswant to talk about image andleadership and for all of us.They want to tell people as little

as possible, keep it as vague andpleasant sounding as possible andhope that that does the trick.

21.03.13

WIDE Margot runningtowards bus

Super:

Margo Kingston

Sydney Morning Herald

21.20.11

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WIDE Margot andothers at RadioStation

21.25.24

CU Paul KeatingCOUCHMAN: One of the underlyingcriticisms

21.32.14

CU Peter Couchmanof this campaign, right throughso far

21.34.22

WIDE Journalists

sitting aroundcoffee table atradio station

Super:

Radio 3LO

Melbourne

has been that both you and John

Howard are making

21.37.11

CU Margos handwriting on notepad

Super:

Radio 3LO

Melbourne

spending commitments that neitherof you can afford to keep

21.41.00

CU Margo writingif you get into government andthat

21.44.11

CU Peter CouchmanPan right to CU PaulKeating

these commitments are being madein the dark because you wont letTreasury tell us what theircurrent budget estimates are, Imean their current budgetestimates.

21.46.13

KEATING: Peter, thats a hoary olddebate

MWIDE Greg Turnbulland others listeningto broadcast

21.56.11

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MCU MargoMARGO: Every radio interviewaround the country on this stuff.I reckon these radio people shouldsay, Okay Mr Keating, can youguarantee there will be no new orraised taxes in the next budget?No one will ask him that directquestion.

21.59.23

MCU Margo and otherjournos

You know, you say youre confidentthe budgets in surplus

22.16.12

MCU Margo therefore can you give us aguarantee. 22.19.22

WIDE Journos, newscameras. Pan rightto Margot in middleground

Super:

Later that day

22.26.07

CU Keating KEATING: Revenue to GDP is stillaround the levels it was when itbegan

22.30.13

MID Margo & Lenorequestion Keating

MARGO: So you cant guarantee tous that there wont be any taxrises or new taxes

22.37.00

CU Keatingthat youre not disclosing duringthis election.

22.41.12

KEATING: No, what Im saying is I can make this clear to you

CU Keatingwe will not be saying that thetax mix may not change. What weare saying is that the tax levelswill be of the order

22.47.24

MID Margo and Lenoretaking notes

where they are now.22.58.20

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CU Margo interviewMARGO: The people on the roadhave to ring in immediatelysomethings said, so they can geton to the person on Howard and geta response and vice versa. Theysort of feed me whats going on inHowards camp, so I know thequestions to ask Keating and soon.

23.01.07

WIDE Margo squattingon ground usingphone

23.14.16

CU Margo with headdown on phone

So I said okay, can you nowguarantee that you wont up theanti on tax in your first budgetand he said no. So I think we canmake that a reasonable yarn, dontyou?

23.18.00

CU Margo interviewThat was just briefing Geoff andhe said he thinks its a reallystrong story now. Theyre going togo with that.

23.28.20

CU Sydney MorningHerald article

PM wont rule out taxrise

DISSOLVE toNewspapers

23.37.23

CU Margo interview MARGO: We've become just as polldriven as the politicians. I meanwe're doing just as many polls.The media is awash with polls.There are 5 pollsters, 6pollsters, 7 pollsters, doingquantitative stuff doingqualitative stuff. In and out of acats arse basically just tryingto work out what the real peoplethink.

23.41.05

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CU Greg Turnbullinterview

Super:

Greg Turnbull

Senior Media Adviser toPaul Keating

GREG: Well I think they are anunfortunate but necessary sort ofcontainment of public opinion inmeasuring if they affect it. Theway the media use public opinionpolls now actually has an impacton subsequent public opinionpolls.

23.58.19

WIDE Greg at lectern

addressingjournalists

Super:

Wednesday 14 February

ALP Campaign Launch

World Congress CentreMelbourne

24.17.16

WIDE Journoslistening to and

sound recording Greg

GREG: Im reminded about24.24.02

MWIDE Gregaddressing journos

the need to turn off mobilephones and noisy beepers please,during the speech.

24.27.05

WIDE Campaign launchset. Alan inf/ground

ALAN: Its a really strange24.31.11

WIDE Alan standingin campaign launchtheatre

moment in the campaign. Were atthe halfway point and all theindications

24.35.05

WIDE campaign launchtheatre

have been that its not lookinggood for Labor and their pollingis suggesting that they cant

24.39.24

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ECU Alan to Cameramake any impression. But we hadone of those wild, crazy momentsovernight, when a new poll cameout, out of nowhere suggesting a 6point shift back to thegovernment.

24.45.17

WIDE Greg Turnbulland others

There was this little sort offrisson of kind of maybe goingthrough the Labor side.

24.53.24

ECU Alan to CameraThis sense of which, well thats a

good sign, we cant really believeit, but maybe somethings startingto shift.

24.59.24

CU Martin FergusonLIZ: How do you think its goingso far for Labor at the moment?

25.05.02

Super:

Martin Ferguson

ALP Candidate for Batman

MARTIN: I think were campaigninghard, but a real assessment is,weve got our backs to the wall.It was always going to be hard

because to some extent I think themedias made up their mind thatthey want a change of government.Theyve decided this time, not theelectorate.

CU Gary MorganLIZ: So who do you predict willwin the election?

25.19.22

Super:

Gary Morgan Pollster

GARY MORGAN: At the moment,Liberal National Party are just in

front. But its close. And it wasalways going to be close. And tothink that it wasnt going to beclose is naive.

ECU AlanALAN: The Morgan Poll is lookedat doubtfully in a number ofareas. Some people say that it hasa tendency to favour the Liberals.Some people say the samples notbig enough.

25.33.10

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WIDE Audience atlaunch. Pan left

But in the middle of a campaignthese rolling polls can be allover the place.

25.42.10

MID Video MonitorKEATING: I can assure you thegovernment will now be redoublingits efforts to be as good agovernment as you hope and expectwe can be.

25.46.17

WIDE Audience rises

to feet applaudingto welcome Keating.Camera followsKeating

Applause26.04.05

MWIDE Tom and Louisein audience. Pandown to Margo

Applause26.21.11

WIDE Keating on

stage

26.25.00

CU Margo in audienceMARGO: That was a very goodspeech, especially that stuffabout his opponents. I justthought he really cut to quick ofthe weakness of the Coalitionteam.

26.29.17

CU Margo in audienceI thought it was pretty powerfulactually.

26.38.24

WIDE Tom, Louise andMargo chatting inaudience

MARGO: I loved that video at thebeginning.

26.42.02

LOUISE: So did I. It was soupbeat. It was really up tempo,which was good.

TOM: Just another corporatevideo, isnt it.

30


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LOUISE: Yeah, I know but it wasvery well done. Very well done.

TOM: Fast music and loud graphics

WIDE Crowd. Sarah onphone entering room

SARAH: Its called Launch 1300,JJJ. Yeah, Ill put the wholething on tape. Im just trying toget somewhere quiet, sorry.

26.56.13

WIDE Function hall.Sarah on floor

reading notes,talking into phone

Yeah27.07.03

MWIDE Sarah on floorwith new parliament and thenapplause.

27.11.17

CU TV MonitorNEWSREADER: The latestreverberations from National Partycandidate, Bob Burgisons remarksabout de-wogging came on morningradio, when National MP Bob Katter

compounded the controversy, bylabelling the candidates critics.

27.15.17

CU Photo of Katteron TV monitor

Super on monitor:

Bob Katter

NATIONAL PARTY MEMBER

for KENNEDY, QLD.

KATTER: these little slanty-eyedidealogues who persecute ordinary,average Australians.

27.29.11

MID Margo gettinglunch

27.35.20

WIDE Margo at tablewith others

27.38.13

CU Margo at table.PAN right to Sakkt

MARGO: Katter this morning saidhe didnt mean to say slanty-eyed,he meant to say slitty-eyed. Heactually said that.

27.40.17

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Man: Whats the difference.

SALLY: Youre joking.

MARGO: He said it was taken outof context, he meant to sayslitty-eyed.

CU TV Monitor NEWSREADER: John Howard was atpains to distance the LiberalParty from suggestions thecoalition condoned racistsentiments.

27.54.04

CU Howard on TVMonitor

HOWARD: Well there's nophilosophical belief of that kindthat resides in the coalitionparties.

28.00.03

MID Steve and othersat press conference

STEVE: Will both these commentsfrom Mr Katter and Mr Burgess harmyour attempts to try and win overthe ethnic vote, quite crucialduring this campaign.

28.05.12

HOWARD: No.

STEVE: Doesnt this set back yourcause quite substantially?

PAN right to HowardHOWARD: No, no it doesnt.

PAN back to SteveSTEVE: Doesnt it go todemonstrate your capacity todiscipline members of theCoalition.

HOWARD: No, it doesnt.

TOM: Why not?

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Woman: But Mr Burgess has beenwarned before. That didnt stopthem talking.

HOWARD: Well, Mr Burgess is a bitfar in the bit player in thiswhole business.

WIDE Journos at

Press Conference

MAN: So youre happy for boththese men to serve in a Howard

Government?

28.29.06

HOWARD: Well Burgess wont win.He's got no hope of winning.

WIDE Journos atPress Conference

The seat of Leichhardt will be wonby the Liberal Party candidate whohas my total support

28.37.08

MID Man watching onand whos made his position veryclear.

28.41.06

MAN: Mr Howard

WIDE Tom talkingwith Nick Minchin incorridor

MINCHIN: I heard Katter thismorning and

28.45.22

MID Tom and Minchin

Super:

Senator Nick Minchin

Liberal SA

Bill OChi came on and defendedhim very well I thought. He

honestly didnt mean people of Hewouldnt marry an Asian origin andidealogue so obviously thats notwhat he mean. So I think that will

28.48.22

LIZ: Who was that you weretalking to?

TOM: Nick Minchin, Senator NickMinchin from South Australia.

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CU Tom interviewHes very much the key politicalconnection for Howard into theparty. Hes very much an astutewatcher of the game.

29.14.15

MCU Tom in profilegetting into cab

Do you think it was something theLiberal Party was worried aboutduring election campaign?

29.22.04

CU Tom interviewTOM: Oh yeah, very worried, veryworried. More from the point ofview, if you like, of spin

control. I think they actuallythought that it was going to be anissue that cost them a huge numberof votes necessarily, but itbecame an issue a media favourite.Its an easy issue for people toget their head around, it couldeasily be whipped up in thetabloid current affairs shows,etc.

29.26.23

CU Alan at desk

Super:

SBS TV Melbourne

ANDY: So is the racism issue by

Bob Katter and the otherpolitician, one thats ofparticular interest to the SBSaudience?

29.57.17

ALAN: Oh yeah, no doubt aboutthat, its of big interest to theSBS audience. But I think itsalso turning into quite areasonable mainstream yarn thatsgoing to have a few legs for a few

days here, because it reopens suchold wounds in the Coalition thatits not really going to what dothey call it its not reallygoing to go away very soon I dontthink.

MWIDE Alan on phone.Theophanus walkspast in b/ground

ALAN: And Ill go and put thisscript down. Okay, bye.

30.24.14

ALAN: Weve responded to youquicker than you expected.

34


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MWIDE Alan andTheophanus

Super:

Andrew Theophanus

ALP Member for Calwell

THEOPHANUS: Yes, But what I wantto know is when you blokes aregoing to get past the kind of two,the double-sided reproach ofHoward. Like holding the ethniclaunch on a night that thenational TV coverage be there. Sothat it doesnt run in themainstream, telling the ethniccommunitys one thing, and tellingthe rest of Australia something

else. I mean you know, when areyou going to expose this sort ofstuff.

30.37.21

ALAN: The National Party aredoing a pretty good job ofexposing

THEOPHANOUS: Well, the NationalPartys yeah but well see. Ibet you half of them are going tosay oh, we accept apologies.

ALAN: Oh, of course. Youreright, but thats symptomatic of alot of these things isnt it, thatyouve got the

THEOPHANUS: But when you get theopportunity to talk to Howard,nobodys grilled him enough on the

1988 stuff. You should really puthim under pressure.

CU Alan farewellingTheophanus

ALAN: Anyway, thanks for comingin.

31.25.22

THEOPHANUS: Oh yeah, okay.

ALAN: See you next time.

35


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ANDY: Could you just quickly tellour viewers who that was and whythey were in here.

ALAN: That was Andrew Theophanus,Parliamentary Secretary to thePrime Minister and very, very bigsupporter of multiculturalism,basically coming and having a bitof a whinge because were notrunning exactly the line hedlike. Its a fairly common

occurrence.

ANDY: And does that happen fromboth sides of politics?

ALAN: Yes, it does, but ithappens more from people likeAndrew and people like FECCA andthe multicultural lobby becauseSBS theres a bit of aperception that because were SBS that we basically should justrun the multicultural line holusbolus as presented to us by theLabor Party and its supporters.

Now sometimes we like to be alittle bit more objective, becausewe think thats our job, but wereused to the people who are thebiggest supporters of SBS alsomaking the biggest demands on us.We, you know, stroke them

positively from time to time andthen get on with the real job,which is what Im about to do rightnow.

WIDE News teamplaying football inoffice

32.28.14

36


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MWIDE News teamplaying football inoffice

MAN: Its a busy end of the day,Id hate to see it in a quiettime.

32.30.09

MWIDE Tilt News teamplaying football

32.35.05

WIDE pan around newsroom. CU Alan inf/ground at desk

ANDY: So after a spot ofrelaxation is it back to work?

32.40.17

ALAN: Oh, absolutely. Absolutely,thats cleared my mindbeautifully. I now have no ideawhat Im supposed to be saying.

ANDY: And whats the next thing

CU Computer screenyoure going to be doing.

32.51.10

ALAN: Well, Im going to do a 2way on the news and talk about thelaunch and the racism stuff.

CU TV monitorMARY: Alan, How damaging is thisracism row for the Coalition?

32.58.17

Pan right from TVmonitor to WIDE Alanin studio

ALAN: Well, Mary, potentially,its very damaging, becauseessentially whats happened is

that

CU Alan on TVmonitor

in the space of a couple of days,two fairly obscure and unimportantNational Party back benchers haveput at risk all the effort thatJohn Howard has made going backeight years.

33.11.12

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MWIDE Noel Pearsonin radio studio withSarah

NOEL PEARSON: Who at the end ofthe day is taking the benefit ofKatter, Burgess, and every otherredneck whos making offensivestatements around the countryside?Well its the Liberal Party? JohnHoward ultimately is thebeneficiary of that bigotry.

33.21.01

MID Sarah in radiostudio

SARAH: Okay, thanks Noel.33.35.05

Pan right to Noelleaving

NOEL PEARSON: And the For All OfUs campaign by the Liberal Party

CU Noel Pearsoninterview

Super:

Noel Pearson

Cape York Land Council

in my view, is the nastiestheadline slogan for a politicalparty that Ive ever seen in thehistory of modern politics inAustralia. Because it implies usand them. It paints a picture ofthe moral majority. It paints apicture of middle Australia, and Ithink it implies exclusion ofpeople at the margins.

33.40.05

CU Newspaper article

Libs dump woman asracism row flares

NEWSREADER: The Liberal Partyaxe

34.02.22

CU Pauline Hanson onTV monitor

fell on Ms Hanson overnight,forcing her to resign.

34.05.21

CU TV monitor,Hanson electionboard

She had incurred the wrath of the 34.08.07

CU TV monitor,Hanson electionflier on door

party hierarchy34.10.05

CU TV monitor,

Hanson

by reportedly suggesting34.11.15

38


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CU TV monitorAboriginal women

that Aborigines got too much fromthe government. 34.13.06

CU TV monitorAboriginal man

Pauline Hanson was still standing34.15.10

CU TV monitor Hansonby her statements today.

34.17.16

HANSON: And its not racist. I amnot a racist person. All Imasking for is equality for all.

WIDE View from taxiwindow

ANDY: Pauline Hanson wasdisendorsed by the Liberal Partylast

34.25.22

MCU Tom in taxinight, does that mean theyrestarting to run scared on that,because the National Party didntdisendorse the two the previousday.

34.29.19

TOM: I suspect thats so. I thinkthey couldnt have allowed anothercandidate to get away with it,particularly a Liberal candidate.Its one thing for Howard todecide that its a National Partyproblem, but they just couldntafford it. Fortunately its a safeseat, so it didnt really matter.Its a safe seat for the LaborParty, so it didnt really matter.

CU Tom interview

Super:

Tom Burton

Financial Review

TOM: I think when you are in acampaign you can read what'shappening in a campaign and youcan make some analysis to how thismight be playing out, but you haveno idea what's happeningelectorally. You know you're socut off from real Australia.

34.56.18

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CU Sarah interviewSuper:

Sarah Macdonald

Tripe J

SARAH: Yeah. Its really hard tostay in touch with the outsideworld. You're totally cut offcause you think that that is soimportant and you are so bound upwith your job. Because it is soall consuming.

35.11.20

ECU Tom interviewTOM: You know, 90% of my job iswhat happens in about fourcorridors of Parliament House,executive government. You know,

the other 10 is, you know, whathappens in Opposition and a bit ofthe flim flam around the place.

35.20.18

CU Tom interview Your jobs not there to run around,you know, putting your finger onthe pulse of the community.

35.31.18

MWIDE View from taxifront window

TOM: Whoever gets into governmentis going to have a

35.36.18

MCU Tom in taxiblack hole of about $7 billionwhich theyre going to have tofind, either tax cuts either taxincreased taxes or spendingcuts, to fill.

35.40.03

MID View from taxifront window

Super:

Throughout the campaignHoward and Keating areasked about how theywill

35.50.10

fund their electionpromises if a budgetdeficit exists, as

predicted by economists.

MWIDE Golden Sandssign

35.55.22

40


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MWIDE Peter Costellowalks up steps

36.00.23

MWIDE Two men withbox of papers

36.04.13

WIDE from above onstairs, Tom collectspapers

Tom walks up stairs

MAN: Its not up to me to handthese things out. Ive justbrought them out here, okay yougot to get a copy.

TOM: Not very heavy, not veryheavy. Its good that we get toread it, so then we can itsdemocracy.

MAN: Well, its not up to me tosay yes or no.

TOM: Its just democracy, thatsall.

36.06.20

MWIDE Howard andCostello enter

Super:

Liberal Costings PolicyLaunch

36.25.13

MCU Tom in audienceat launch

TOM: Mr Howard36.37.11

MCU Tom in audience

at launch

Mr Howard36.41.19

MCU Tom in audienceat launch

COSTELLO: And I share Mr Howardsconfidence in Mr Evans.

36.45.22

TOM: Mr Howard, youve promisedto go into surplus over

41


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WOMAN: Will your government bereinstating tax concessions forinfrastructure projects.

WIDE Howard andCostello. Pan rightto Tom

HOWARD: Tom, you were trying toget a question in

36.56.01

TOM: Everyone knows what theestimate is, its about six

HOWARD: Do they? Everybody knows

MWIDE Tom inaudience talking toHoward

TOM: Peter knows what thedeficit is. Youve just got tocount to ten

37.04.18

PAN left to HowardHOWARD: Well I think that is aridiculous piece of indulgence,Tom. You say that everybody knows.

I dont.

TOM: What was Tim Fischer sayingwhen he said On any reasonable,independent analysis, this budgetis not in surplus. Quote unquote.What was the ambiguity there?

WIDE Howard andCostello

HOWARD: I think that Iveanswered that question. I believethat as far as the view of the

Coalition on the documents on ourcommitments are concerned, thisrepresents the authoritativedocument, absolutely.

37.30.02

MCU Costello inprofile. Pan rightto Tom in audience

I mean Lena, can I just point outto you Tom, that during the courseof this campaign

37.43.13

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WIDE Howard andCostello. Zoom in toCU Howard

on three or four occasions, thePrime Minister and the Treasurerhave given sharply differentversions of where the governmentstands on

37.48.14

MWIDE Tom inaudience

particular issues. And if youthink that any group of people

37.56.10

CU Howardcan go through an electioncampaign being absolutely wordperfect

38.00.23

MCU Costello &Howard

under the pressures of anelection campaign, youre kiddingyourself.

38.04.12

WIDE Tom in audienceTOM: This wasnt just a slip ofthe tongue. This was quite clear,categorical

38.08.11

CU Howardstatement which we all knowstrue.

38.11.20

HOWARD: Well I dont accept that.If you know what the figure is,will you please tell me.

WIDE Tom in audienceTOM: Six billion.

38.17.18

HOWARD: You say its no way torun an election campaign

CATHY: Why should it mean

anything

MWIDE Cathy inaudience. Pan rightto WIDE Howard andCostello

when no one in the countrybelieves the estimate on whichits based?

38.24.22

CU Reverse Tom intaxi

TOM: I've just got to write 1000words

38.35.03

WIDE View from Taxibetween here and the airport.

38.38.17

43


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CU Tom in taxiANDY: Did you find it frustratingthe way they avoided the questionsyou were putting?

38.40.20

TOM: Well, theyve been avoidingit all the time. You know, this isthe one that both sides areavoiding. So, what you saw therewas an attempt to sort of try andcrack it open a bit by a bit ofranting and raving, which wasentirely unsuccessful by the

media.

CU Keating on TVmonitor

KEATING: All this is consistentwith having the budget in surplus,not just next year, but out intothe future Im not here to giveyou guarantees. Its absurd forjournalists to ask people, absurd,its absurdand childlike forjournalists to be asking politicalleaders for guarantees about the

economy a year or two years away.Its absurd.

39.01.12

WIDE Busy road 39.25.18

CU Alan and womanwalking down road

Super:

Sunday 18 February

Liberal Campaign Launch

Ryde Civic Centre Sydney

PAN left to womanwith flag

ALAN:: Now you wont see that ata Labor Party office a flag.

CHANTING: What do we want? FreeAlbert Langer.

39.27.21

WIDE DemonstrationCHANTING: What do we want? FreeEast Timor. What do we want?

39.41.00

MWIDE Women at

Campaign launch

39.44.15

44


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WIDE People atcampaign launch

39.47.10

WIDE Peter Harveyand Journos atlaunch

39.50.08

WIDE Laurie Oakesand journos outsidelaunch

ELLIS: Youll find that

39.53.12

CU Bob Ellis

Super:

Bob Ellis

ALP Speech Writer

on Channel 9 you get onlyhesitant images of Keating andforceful images of Howard. TheChannel 10 is probably actuallybiased the other way towardsLabor, I think. The ABC isfearfully trying to be even in thehope that they wont be abolished,the vain hope they wont beabolished by a Howard government.

40.01.10

CU Bob EllisThe Sydney Morning Herald isinterestingly enough trying todefeat Howard while appearing notto because they fear that he, ashe will, will give the Herald toKerry Packer.

40.21.19

CU Piers Akerman 40.31.20

CU Badge onAkermans jacket 40.33.11

MID Ross Camerongreeting Akerman

40.35.15

WIDE Margo watchingfrom balcony

40.46.05

MID Jeff Kennett

WOMAN: When are you coming to

take over New South Wales. 40.48.20

45


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MARGO: Well you know the reason?Because were so used to thingsbeing stage managed out ofexistence and being perfect. Thefact that this was so imperfectand so real, it was like apleasant change.

CU Sarah withmicrophone

SARAH: Did it move you?42.54.18

MAN: Yes, I thought it was anexcellent performance by JohnHoward. And he knew what they werewanting, knew what they werelooking for and he hit the buttonon about four or five occasions.And its going to drive Laborabsolutely berserk.

CU TomTOM: Well a third of the audienceare probably media I suspect, sotheres probably more media atthis proportionately, to the restof the audience than there was atthe Labor Party one.

43.06.23

CU Baume

Super:

Senator Michael Baume

Liberal NSW

BAUME: I would guess that a fewprotesters about East Timor willget far more cover in the newsbulletins than in fact some of thematters of major substance

produced inside that wall on apolicy level.

43.15.00

WIDE East Timorprotesters outsidelaunch

ALAN: I very much doubt we'll runthem

43.30.16

48


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ECU Alanthere were what, half a dozen ofthem, Not really the importantmoments so, they might getmentioned, but its likely in atwo minute story they'll fall bythe wayside.

43.33.07

CU EllisELLIS: The press reporting isdisgraceful; you cannot in 15seconds on an evening newssummarise a speech.

43.42.13

CU Baume BAUME: The fact that the mediahaving run the Labor line for solong, of where are Howardspolicies, when he produces themtheres very, very little analysisor even cover in depth of whatthey are and what they mean.

43.50.16

CU Margo at desk infront of computer

MARGO: Well my response would beBoyos, if youre going to releasea policy a day I mean we havent

got, you know, ten pages a day forelection stuff.

44.00.01

MID Tom at deskTOM: All these came out today.One, two, three, four, five, six.You know, theres probably what 300 pages there. How can youpossibly analyse that. You know,its just ridiculous. So, yeah,look I agree, we havent been ableto give them the analysis. And

thats worked partly in theirfavour, because it means some ofthe controversial stuffs got lessanalysis. But partly against themas well. So you know, in ademocracy sense I think it meansthat theres an awful lot ofpromises out there that peopledont know exist, because you justcant cover that much.

44.11.19

49


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CU TV Monitor Aidpasses Howard paper

Um45.26.06

CU TV Monitor Howardum

45.28.06

CU TV Monitor Noteto Howard

and I just may have45.30.03

CU TV Monitor Howardmisled people. I just wanted toclarify that.

45.32.05

MID Tom at function,Pan right to Malcolm

TOM: How come you got all thosefigures wrong, mate.

45.34.03

Super:

Malcolm Farr

Daily Telegraph

MALCOLM: I dont know.

TOM: You were using the sametable Howard handed out.

MALCOLM: We foolishly used theCoalitions own material.

ANDY: So have you two come upwith different figures?

MALCOLM: No, no. All thenewspapers are right. Howard justgot it totally wrong.

MID Lenore

Super:

Liberal Womens PolicyLaunch

PAN left to CU Margosmoking

MARGO: And the other thing is,and I got Benscher on the recordon this, because I rang back andsaid now, surely this wouldntapply to partnership income, likeincome splitting. He said yes itdoes. Provided the woman didntlift a finger to earn it.

45.52.14

51


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MID Margo andVanstone

Super:

Senator Amanda Vanstone

Liberal SA

MARGO: South Australias startingto look like a bit of a goer. 46.55.16

VANSTONE: Wouldnt it be lovelyif we had 75% of the seats inSouth Australia? And then we couldsay to all these other people,

look on percentage guys, you justdont know how to do it.

MARGO: Well, I hope they're allwets.

VANSTONE: Excuse me, what did yousay? Didnt you mean moderates?

MARGO: Moderate? Oh I love wets.

VANSTONE: Its a pejorative evilterm.

MARGO: It's not. I love it. Allright moderates. See ya.

MID Tom and othersPAN left to MWIDEHoward leaving

building

47.25.24

TOM: Hows your foot John?

HOWARD: [mouths] bloody sore

TOM: Sore.

53


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ECU Tom in taxiTOM: Dont know what the eventwas. Anyway he walked up. It wasjust after Id started, like aweek. And he said Now, look, thisis the way it works. Keating,yeah, this is the way it works. Hesays You do the right thing by usand well look after you. Wellput you on the high grade drip.Understand it, get serious aboutit. Follow the serious stuff, notthat crappy personal bullshit. And

well put you on the high gradedrip. And youll be right. If youdont look after us, muck around,give me all that personal garbage,dont take it seriously, and wellcut you off at the knees. And thenhe just walked off. So that was mysort of introduction to politicaljournalism, Paul Keating style.

48.31.23

CU Mike in front

seat of taxi

Super:

Mike Steketee

National Affairs EditorThe Australian

MIKE: He black banned me for awhile, because he didnt like whatI was writing. So its always

49.29.22

LIZ: He black banned you?

MIKE: Yeah.

LIZ: Why was that?

MIKE: I dont know whyspecifically, just some stuff thatI wrote he didnt like. Comparedto the [laughs]

CU Tom laughing inback seat of taxi

49.45.20

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CU Mike in frontseat of taxi

So he uses all those tools verywell. You know, intimidation andflattery and cajoling people.

49.48.03

LIZ: So how does that affectjournalists working in thegallery? Does it affect the wayyou work?

MIKE: I reckon it has at least asubliminal effect, you know. Imean you sort of think twice if

youre in the gallery before youreally get stuck into Keating.Because you sort of know therellbe consequences.

CU Tom in back seatof taxi

LIZ: So you dont have the sameconcerns with Howard?

50.13.18

TOM: Yeah, Howard can have hisown prickliness. Theyve all got

their relative vanity. But Keatingjust plays a lot harder thananyone else. A lot harder.

CU Greg interview

Super:

Greg Turnbull

Senior Media Adviser toPaul Keating

GREG: If a journalist doessomething which a particularpolitician finds offensive orgratuitously damaging, ordisagrees with strongly, then Istill think that he or she has aright to say Well, Id prefer not

to deal with that journalist. Idont find that, that doesntthreaten my notion of freedom ofspeech or freedom of the press atall. I think thats just youknow, democracy cuts both ways.

50.27.16

MWIDE Children onswings

51.00.20

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WIDE Photographershooting children insandpit.

Super:

Thursday 22 February

Cranbourne ChildcareCentre Melbourne

51.04.14

Howard approacheswoman with child

HOWARD: Hello. How long have youbeen here?

WOMAN: Oh, Im at school, andIve been

CU Young girl in hatlucky enough to get a positionhere to do my practicalexperience.

51.15.23

WIDE Photographersshoot woman andHoward

Which is really good.51.18.23

CU Young boy in hatHOWARD: And how long will you be

51.21.12

MWIDE Photographersshoot woman andHoward

here doing your prac?51.24.24

WOMAN: Oh, I have to do 252hours.

MWIDE Woman on swing

with young child.Photographers inbackground

WOMAN 2: Shes a bit scared

actually. Wondering what all thefuss is about, arent you sweetie.Its all right. Its all right.

51.27.08

CU Young child inorange hat. ZOOMout to Howard havingtea party with child

51.37.06

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STEVE: Yeah, the timing of itsdreadful. It distracts from theproblems that Howards having andcreates effectively Kelty isdeclaring war here.

CU Man in yellowshirt at newsconference

TOM: Its a question of whetherwe want to make a bit of a callabout the state of

53.01.10

WIDE News conference

table

play on Howard, Keating, how

theyre controlling the agenda ornot. My instinct is let me makethat let me think about it

53.04.18

CU Cartoonfor another hour or two.

53.15.13

MWIDE Journos atnews conference

See how this uni stuff plays out abit

53.19.13

MID Tom at tableover

GREG: drift, because theyhavent made any substantial hits,yet things were clearly goingtheir way.

53.21.05

CU Woman atconference tablechewing pen

53.32.19

MWIDE Journos atnews conference

Okay, well lets Tom you have a

go at that in terms of strategicstuff. You could even just marryit in, you could sort of say lookHoward was self-destructing, but Imean hes been given this freekick by Labor.

53.35.11

CU Copy ofAustralian FinancialReview

53.49.23

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CU Newspaper bylineAnalysis by Tom Burton

53.52.12

EWIDE Aeroplane insky

53.55.23

WIDE Aeroplane landson airstrip.Journalists gathered

53.58.13

WIDE Sarah leavingplane down steps

SARAH: Were in Grafton54.02.02

WIDE Journos get onbus

and were just going to anunknown destination. They wonttell us where. I think Paulsgoing to do a dinner.

54.05.12

ECU Sarah in busHes going to speak at a dinner orwave at a dinner, or drink at a

dinner or something. So weregoing

54.11.16

MID View from Buswindow

to go to that.54.17.06

ECU Sarah in buslooking out window

RADIO ANNOUNCER: nowhere nearthe dimension of John Howardspolicy glitch on Monday, where heforgot a central part of thefamily tax package.

54.19.07

WIDE Grafton BowlingClub sign. ZOOM into sign

54.25.15

WIDE Journalistsarrive at bowlingclub

54.28.21

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MID Keating meetingpeople at bowlingclub

54.31.00

MID Malcolm andcolleague insideclub bar

MALCOLM: That was very cruel54.36.14

CU Keating on TV inbar

very cruel.

ANDY: The way people selectimages, is that biased?

54.39.09

MWIDE Journos in barwatching TV

MALCOLM: As I was saying before54.42.14

CU Sarah watching TVimages are very, very importantand I dont know

54.44.03

CU Malcolm in bar

Super:Malcolm Farr

Daily Telegraph

if thats bias. Its certainlycruel. Im sure its defensible

though. But it was just very starkand it made the point which TV cando. It made the point in about 10seconds.

54.47.09

CU TV Keating climbsfence

Heres Keating can arouse a wholebunch of schoolgirls to some sortof gusset wetting passion. Andtheres Howard sitting there witha four year old boy havingimaginary cups of tea.

55.00.00

MWIDE Journos in barwatching TV

I mean you dont need a text bookto explain the difference betweenthe two candidates.

55.11.05

MCU Bill

Super:

LIZ: Do you think that the Galleryruns as a pack?

55.19.19

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Bill Nagleformer KeatingGovernment Adviser

BILL: Well if you read the fiveor six newspapers each morningbefore you ah start your work,yes absolutely. You might as wellonly read two or three papersbecause ultimately they all run,you know, they generally run thesame line.

CU GregGREG: But you're always going toget a certain pack mentality andyou understand the pressures on

journalists that if they don'thave a story that anyone else hasgot then their editor wants toknow, you know, whether they wereasleep at the wheel.

55.36.20

CU SarahSARAH: I think a lot of peopledecide what the main story of theday is by looking at what everyoneelse is doing, which is prettyboring and thats how things gain

momentum because one media outletwill decide that this is a bigissue and it will convince theothers or their editors will ringthem up and say, " youve got todo this." So, they'll ask about itin a doorstop and it will get thiswhole momentum itself and all of asudden it will become this hugeissue even when its not.

55.46.01

CU Margo

Super:

Margo Kingston


MARGO: We're not some rat packthat runs from here to there, itsa super competitive environment;it's a you know, your competitionis in the next room, you know, andyou're judged the next day by yourpeers who are in the samecorridor.

56.07.08

WIDE Journos sittingin bus

56.23.07

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MCU Sarah in busholding microphone

56.28.09

MID Casino-Lismoresign seen from buswindow

ANDY: How come you havent had

56.32.16

MCU Sarah runningtime to eat?

56.41.11

SARAH: Because we have to get upat 7, leave at 8, listen to theradio, plan a Q&A, get here, dothe Q&A. And Ive just missed hisspeech, but Im sure he didnt sayanything new.

CU Sarah runningacross road

ANDY: How much do the politiciansdo the same speech everywhere theygo?

56.53.08

SARAH: Yeah, they do do the samespeech everywhere they go. Withvariations. So we just reportdifferent sections of it atdifferent times. So it doesntsound repetitive.

MWIDE Alan and Craigat cafe table, Alanreads paper

CRAIG: Paul Keating, pop star.57.05.24

ALAN: But he knew just

CU Newspaper showingphoto of Keating andschoolgirls

how to handle it.57.08.01

CRAIG: Absolutely. He made themost of it. Hes very sharp.

ALAN: All of yesterday

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ECU NeilNEIL: For the evening news oftelevision, they never use thequestion asked by the journalist.So we're taught not to answer anyquestions the journalists ask say,what we want to be the message.Now thats a very hard skill tolearn. If someone asks you Whattime is it? and you say, Well Ithink its going to be a sunnyday, and they say Well, I didn'task you that, I want to know what

time it is, you say No, I thinkits going to be a sunny day, I'mreally convinced its going to be asunny day.

57.51.19

WIDE Man on mobilephone in paddock

Super:

Friday 23 February

Whittlesea nearMelbourne

58.20.17

WIDE Journos atpress conference

HOWARD: It will be targeted58.25.13

MWIDE Howard atlectern

Super:

Journalists questionHoward about a lettersent to votes by the

Liberal candidate in themarginal seat of

Namadgi.

The letter detailsaspects of the yet to be

released Liberal taxsavings policy.

in a very sensible and fashion,but the billion dollars is thatis about as substantial and aboutas honest as his claim that weregoing to give an extra threebillion dollars to the states

58.27.00

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HOWARD: Well I would like to see I mean the letter youre talkingabout I would like to see before Igive a response on it.

WOMAN JOURNO: Have you not seenthe letter? Have you not seen theletter?

HOWARD: Look you talk about aletter going out in the Namadgi As

you know at the moment, lettersare going out all over Australiafrom different candidates. And Ilike to see letters on which I amquestioned before I answer them.

MWIDE Howard leavingfunction. Journoswaiting for doorstop

JOURNO: Doorstop?59.53.04

HOWARD: Hang on, hang on

MAN: What is it?

MAN 2: Doorstop.

MAN: What about?

MAN 2: No idea.

WIDE Howard outsidebeing trailed byphotographers

HOWARD: Yeah, I do. I just wantto

00.03.10

WIDE Howard talkingto news crews

have the opportunity of readingthe letter, of having a letterread out to me, I can now tell youabout it.

00.08.24

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MID Alan and PaulALAN: I just said to Morris thatmeans presumably this letter wasintended to go out after thepolicy launch. And he said no, itwas meant to go out this week.

01.10.02

PAUL: Well you know they weregoing to release the policyearlier.

ALAN: Because theyre trying to

hide the fact that its a fuck up.If you start shorthanding yourpolicy after its launched, thatsfine. But if you startshorthanding before people know,its misleading. How else can youput it?

CU Howard on TVmonitor

ALAN(on broadcast): Mr Howarddenies that makes the letterdishonest.

01.33.01

HOWARD: I dont think theresanything misleading.

ALAN: Now, back to Keato.

Man: Whats that?

Fast pan from TV

monitor to MID Alanin edit room

ALAN: Well, because hes on the

back foot, hes under pressure,and so theres no particular pointin me cleaning it up and tidyingand sanitising his own words. Hesounds under pressure. So I letthe whole answer run.

CU Keating on TVmonitor

Its not very long. And that getsacross the message, that hesobviously fumbling for answers atthis stage.

01.57.08

HOWARD: I dont think theresanything misleading.

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CU Hands clapping.Pan up to Paul andAnita Keatingclapping

02.56.15

WIDE politicians inaudience

03.00.17

MID Keating andBolkus in audience

03.04.24

CU Keating inaudience

03.10.21

CU Bolkus

Super:

Senator Nick Bolkus

Minister for Immigrationand Ethnic Affairs

BOLKUS: And John Howard hasallowed the Coalition to developinto a sanctuary for racist views.

03.18.22

EWIDE Bolkus onstage

03.23.14

WIDE Howard in mallpursued byphotographers

Super:

Meanwhile

at Eastwood Mall inSydney

03.24.09

MWIDE Howard greetspeople

HOWARD: How are you?03.28.03

MCU Indian manshakes Howards hand

HOWARD: Whats your name?03.29.07

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MWIDE Howard and man ALAN: A very important day today,its actually the

03.32.08

MWIDE Howard greetspeople

first street walk of the entireelection campaign. The first time

03.34.21

WIDE Howard in mallanyone has actually ventured outinto the malls and met

03.38.02

MCU Howard withchild on bike

middle Australia.03.41.13

CU Child on bikeKID: Hows Paul Keating going?

03.43.13

MID Howard fromChilds POV

HOWARD: I dont know. Not toowell around here.

03.44.15

WIDE Crowd on street 03.49.23

WIDE Crowd on streetfollow Howard

03.52.19

ECU Alan on street.Pan right to MCUHoward

ALAN: Mr Howard, can I just checkthat. Has the release of thispolicy been delayed at all and hasit been scaled down at all fromits original conception?

03.55.00

HOWARD: Im not going to talkabout the timing of our policy...

Pan left to AlanALAN: Has it been scaled downthen?

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MWIDE Howard andMelanie

at these street walks. Theyrealways looking out, youll seethem branch out in a kind ofcircling motion to try and findpositive people and steer theminto the group, find negativepeople and keep them away.

04.55.15

MWIDE Craig doingpiece to camera

ALAN: This is the campaignperson, or the politician asbackground prop. He gets to standthere while TV cameramen and

05.09.03

CU Alan on streetinterview

the TV reporter stand in front ofhim and use him as a backdropwhile they do their standups.

05.16.21

WIDE Glen on streetdoing piece tocamera

But yes, weve all done it, we allwant to prove

05.20.07

MWIDE Howard,Melanie and othersat cafe table

were here by standing in frontof a prominent

05.23.04

WIDE Glen on streetdoing piece tocamera

politician and using him asbackground pictures.

05.25.17

MWIDE Glen doingpiece to camera

GLEN: and John Howard sayseverything

05.28.20

WIDE Glen doing

piece to camera(diff angle)

GLEN: and John Howard says05.32.06

WIDE Glen doingpiece to camera(diff angle). Howardwalks past

GLEN: and John Howard says

GLEN: Look, its hard on thesestreet walks, and there werentmany in this campaign but it hasto be done

05.35.04

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MID GlenSuper:

Glen Milne

Channel 7

and your priority has to be thenews that night. And youve got tobe seen to be there.

05.44.06

MID Alan walks downstreet

PETER H: Whats he said, whatsKeating said about Howard?

05.48.07

CHRIS: It as was phrased to me

that hes virtually accused Howardof being a racist.

WIDE Peter H andAlan walking downstreet

Now exactly what form of words heused

05.55.00

WIDE Reverse Alanwalking down street

Phone ringing

ALAN: Hello?

06.01.06

MID Reverse Alanwalking down streeton phone

Yes he has unfortunately. Butwhat, hes played the racist cardtoday, I believe. Right. Hang on,Ive got to go, Ive got to go.

06.05.18

Camera follows toHoward

HOWARD: On what? On racism? Hangon, Can I just get briefed on it,thank you.

CU Alan interviewALAN: I mean, we've got two

different issues running here.We've got Keating running with hisimmigration stuff, so were justtrying to get it up and running.Keatings said something, Howardwill obviously want to respond.Were trying to get him now torespond on camera for us. If hedoes, that keeps the story moving.

06.30.17

Pan left to CUHoward

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HOWARD: I mean that wont happenwith me. Hes got form. Before thelast election, he promised us L-A-W, law, tax cuts

CU Keating on TVMonitor

Keating & Howard argue

MARTIN: Lets move on.

09.04.09

MWIDE Tom and

journos watchbroadcast

Do you know what the price of aloaf of bread is, a litre of milk?

09.14.23

HOWARD: About $1.80.

MARTIN: Whats a litre of milk?

KEATING: $1.30

HOWARD: $1.70 when I last boughtit.

CU Tom in front ofHoward & Keating onTV monitor

KEATING: Mr Howard doesntbelieve that his party or hebrings any value or philosophy asa group.

09.31.18

WIDE journos lean ondoor and standaround watchingbroadcast. Tomleaves and walksthrough office

They think their only way to poweris to buy it

09.36.23

CU Computer screen 09.43.07

MCU Tom at Computer 09.51.02

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CU newspaperHeadline:

Keating turns up theheat

09.54.24

ECU Newspaper

Byline:

By Tom Burton

Political Correspondent

09.56.21

MID Margo at tableat functioninterview

Super:

Margo Kingston


MARGO: The gallery in general isterribly timid about predictinganything, as youve probablynoticed in the coverage this weekbecause they feel very cautious,considering their performance inthe last campaign, when a lot ofthem came out very early, sayingthe Coalition would win, and wereembarrassed.

09.59.11

WIDE ParliamentHouse

Super:

Parliament HouseCanberra

10.19.19

WIDE Journos atpress conference

Super:

Three days before theelection, TreasurerRalph Willis announceshe has just received twoallegedly leaked lettersfrom the offices of JeffKennett and PeterCostello.

The letters refer to asecret Liberal plan tocut funding to thestates after theelection is over.

10.23.17

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WIDE Willis enterspress conference

10.38.06

MWIDE Journos atpress conference.Pan right to WIDEWillis at lectern

10.42.24

MWIDE Willis atlectern. Cameraman

in b/ground

TOM: Well, its one of those10.49.09

CU Tommanna from heavens if youresitting in government two daysaway and you think youre going tolose. All of a sudden hes gotthese two leaked letters.

10.52.20

WIDE Journos at endof corridor. ZOOM into journos

The fact that they're documentsthat are allegedly secret thatgive them a real cutting edge, inmedia terms.

10.58.01

WIDE Pressconference

11.03.18

WIDE Howard enterspress conference

11.07.14

MCU Benscher andphotographer

HOWARD: Im saying11.15.02

WIDE Howard andCostello addressingpress

the whole things a forgery.11.17.17

JOURNO from floor: Are you sayingthat he knew

HOWARD: Look, you heard whatweve said.

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WIDE Howard andCostello addressingpress. Camerafollows Howard in CUas he leaves

Dont nitpick. Youve got a clearcase of where the Treasurer ofthis country is handling aforgery, and youre asking mequestions. You go and ask him somequestions.

11.22.24

JOURNO: Mr Costello, is it yourletterhead thats been used?

Costello: We would not normallyuse that kind of letterhead

MWIDE Journos afterconference. Panright to Benscherand around groups ofjournos

ANDY: What has this afternoon11.44.06

CU Malcolmdone for the press gallery? Hasit set things buzzing?

11.53.16

Super:

Malcolm Farr

Daily Telegraph

MALCOLM: Yeah, we thought weactually had a story. [laughs]Weve been waiting four and a halfweeks for one.

LIZ: But it is a story isnt it?

MALCOLM: It is a story, its notthe story

MWIDE Journos incorridor

we thought we had but its sortof turned 180 degrees to what wehave now.

12.06.11

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KEATING: Oh, no, no. Were in anexclusive sport all of our own.Youve got to be more than amarathon runner to be in this one.

ECU Andrew

Super:

Andrew Chapman

Photographer TIMEMagazine

ANDREW C: Its been a battlebetween the media and the PrimeMinisters minders. And I thinkthe Prime Minister has come outahead. I think from the peopleIve talked on the Howard camp,the Howard camp have done exactly

the same thing, theyve come outahead to.

22.15.00

MCU Keating. Pullout to WIDE Keatingleaving conference

And I think the media probablyneed to reassess how theyre goingto fight the next campaign. Itsthat way that they manage to

22.29.05

WIDE Keating andminders

totally control what youre goingto see of them that really gets upmy nose I guess. And I think mostof the media have found itextremely hard, this campaign.

22.36.12

ECU AndrewAnd I think theyve been on theback foot.

22.49.07

CU Newspaper

Headline:

Labor facing defeat,says national poll

22.51.11

CU Newspaper

Headline:

Keating: only himself toblame

22.53.15

MCU ALP balloons

Super:

Election day

Saturday 2 March 1996

22.55.21

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WIDE Labor Partyba

Documents

Media Rules