10 Tips: Creating High Impact Content

Create A Strategy and a Plan1

Start with the voice2

3 Fix your Hub; Create a blog

2. Compare 3. Differentiate1. Evaluate

4 The Integration Connection

HUB

5 SEO

Authenticity

Results

Keywords Strategy

Variety

6

TraditionalDigital Integration

Social uses:

Customer ServiceLead generation Adding value to commoditized industriesThought leadership and Brand AwarenessManaging reputationCommunity/Culture IntranetsRetaining, Educating & Engaging

Content Solves Everything!

7 The Art of Curating

Look

Seek Research

Gather

Discover FInd

Collect

Compile

CompilateOrganize

Post it

AgreeDisagree

News Give Credit

Thoughts

1.

2.

3.

8 Repurpose This!Conten

t

Article

Blog

Posts

Write once, reuse often…

9 Don’t Stop; Invite Others…

10It’s for Everyone!

Little

Big

B2B

B2CProducts

Services

Established

Start Up

11 Bonus: It’s All in the Numbers

Thank You

Creating Enthusiasts…Excelerating Growth