1. Step-by-step guide 2. Do you need a website?Marketing and promotion.Sales and support.A 24/7 window into your business.There are plenty of reasons to start a website for yourcompany: Offer news and information Show your product range Sell to customers online Support your existing customers 3. Naming your siteGive your site a nameA domain name is the address where people can findyour website. Our domain name iswww.robodigitalmarketing.com .You need a memorable domain name so its easy forpotential customers to visit your website. 4. Get the right domain Most businesses register domain names ending in.com or .co.uk. These are the addresses peoplerecognise and trust most. You can also consider other business-related domainextensions like .biz or .net especially if you cantfind a good .com domain. If you trade abroad, register domains for your targetmarkets. For instance, an address ending in .in wouldbe good for trading in India. 5. Domain name tips Lots of good domain names are already taken, so youmight have to explore different ideas to find the rightone for your company. You buy domain names for a fixed period typicallyone years. Always renew domains promptly, to stopothers snatching them! To stop domain squatters profiting from your brand,consider registering additional domain nameextensions like .co.in, .net, .in, .biz 6. Website purpose 7. Whats your website for?Once youve decided to build a website for yourcompany, you need to decide what you want to achievewith it. Define some broad objectives for your site. Forinstance, you might want to: Sell directly online Attract new customers Offer after-sales support Provide information about your company 8. Site map 9. How will you structure your site?Before you start building anything, its important to decide whatpages you want on your website and how they will fit together.The structure of your site will depend on what youre aiming to dowith it.These are some of the things you might need to include: Home page Product catalogue Company information Online order form Contact page Help and support Business news 10. Its a good idea to draw up a map of your site either using paper or your computer. 11. Constructing your site 12. Decide how to build your siteThere are 3 main ways to actually build your website: Do it from scratch Use a site creator Work with professionals 13. Do it from scratchIf youre familiar with the HTML code websites are builtwith, you can create your site from scratch. This givesyou a high level of control, but can be time-consumingand tricky.Good if youre not afraid of code and have enough timeavailable. 14. Use a site creatorThis is the fastest, easiest way to build a website. Justpick the design you like from a range of templates, thenadd your images, text and other content. No technicalknowledge is required. Good if youre on a limitedbudget and dont want any technical hassle. 15. Work with professionalsFor a unique, highly-professional website, you can workwith a web design agency. Youll from all their expertiseand should get a site that your needs exactly. Good ifyou have complex requirements and money to spend. 16. Your budget and the level of technical knowledge in yourbusiness will largely determine which is the rightoption for you. Make sure your chosen method willmeet all your website needs too. 17. Site content 18. What to put on your siteSometimes its hard to know what to put on yourwebsite. Unlike printing a catalogue or newsletter, youcan include as much information as you like at littleor no extra cost! However, too much detail is just asbad as too little so think carefully when selectingcontent for your site. 19. Tips for great content Put your visitors first. Think about what people aremost likely to be looking for on each page, and makethat the first thing you include. Avoid dead ends. Every page should give your visitorssomewhere to go for instance, to buy a product, orcontact you. Keep it snappy. Keep pages to a maximum of 400words, using bullet points and titles, so people canskim read. 20. Be personal. A casual, conversational tone works wellon the internet so try not to sound stuffy and formal. Use pictures and video. Carefully chosen, well-placedphotos and videos can really bring your site andbusiness to life. Remember your objectives. Every item on your websiteshould go some way towards meeting the objectivesyou defined at the start. 21. Finding PhotosIts easy to find cheap (or even free) photos to use onyour website. Try these sites but always carefullycheck the copyright rules for using each photo. www.istockphoto.com www.shutterstock.com www.fotolia.com www.sxc.hu 22. Selling online 23. How to sell onlineThere are two main ways to create an online shop: Use an ecommerce package. The easiest way to get started,an ecommerce package will let you choose a design for yourshop, then add your company and product details. It willtake care of payment and order processing too, so you dontneed any technical knowledge. Develop a shop yourself. If you need customised functions,you can build an online shop from scratch. This gives youloads of flexibility, but takes lots of time and know-how.Most companies would need to work with a professionalweb developer to do this. 24. When you plan your online shop, consider the impact onthe rest of your business. You have to take care ofpostage, returns, enquiries and monitor stock levelsso you dont keep your customers waiting. 25. Keeping it all secureSecurity is super important when youre handlingsensitive details like credit card information.You can protect this information and prove your sitesidentity with an SSL certificate from GlobalSign. Thisactivates the browser padlock which visitors expect tosee when they buy online - giving them confidence inyour site. 26. Hosting your site 27. Publishing your website Once youve built your website, you can publish it onthe internet using a web hosting package. This givesyou web space, so anyone online can visit your website. (If you use a website creator or ecommerce package tocreate your website, web hosting should be included). 28. Get the right hostingWeb hosting packages include two essential features: Storage space, for your website files. This is measuredin megabytes (MB) you need at least 10MB for asimple site, and much more for a complex one. Bandwidth, which allows visitors to view your site. Itsalso measured in megabytes - the more visitors youhave, the more bandwidth youll need. 29. Keeping it updated 30. Managing your websitePublished your website? Thats just the start. To keepvisitors interested and willing to return, you need toregularly update your site with new information andremove any outdated content. 31. What to update There are lots of things to keep up-to-date on yourwebsite: Products and prices. If your product catalogue isonline, remember to update it whenever prices orproduct details change. News. If theres a company news section on yourwebsite, update it frequently otherwise it will lookout-of-date. Company information. Things change. Maybe youvetaken on new staff, or moved offices. Your websiteneeds to reflect this.