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10ways of making a living on
BAD USER EXPERIENCES
www.boardofinnovation.com
Not every business concept has to offer a good experience to make money.
Not every business concept has to offer a good experience to make money.
Sometimes a bad experience is enough.
“a bad experience”=
defined by a series of events that have a negative emotional or physical impact on someone
Not every business concept has to offer a good experience to make money.
Sometimes a bad experience is enough.
cc flickr: lain tait
1
Nexicon scares the hell out P2P users by sending them threats.
Then earns money on settlement agreements
cc flickr: lain tait
cc flickr: r00s
2
Ryanair made his USP from cheap user experiencesby even offering their users standing seats
and on-board paying toilets.
cc flickr: r00s
cc flickr: jagian
3
Paradise Valley’s police reduced the interval time ofred lights to increase the number penalty tickets.
($ 193 466 in one month)
cc flickr: jagian
cc flickr: catandgirl
4
Force people at gunpoint to hand over their cargo. Ask ransom to free the ship and crew.
cc flickr: catandgirl
cc flickr: ceebeelee
5
Convince people that a painful service will make you more cool in the end.
cc flickr: ceebeelee
cc flickr: darrienw
6
Just make it mandatory that users have to pay you.
cc flickr: darrienw
cc flickr: julianbleecker
7
Many (efficiently) designed electronics are made tolast only for a short period in time.
Then they die and users need to buy the next gens.
GADGETS
cc flickr: julianbleecker
cc flickr: judybaxter
8
cc flickr: judybaxter
See how ill your users can be in clinical tests.Then sell the results to medical companies.
cc flickr: acidcookie
9
Try to make your ‘clients’ feel as uncomfortableas possible to convince them to donate some money.
cc flickr: acidcookie
PLEASE.
cc flickr: wenzday01
10
Build a business on top of continuous failureand disillusion and let that be an incentive foryour users to consume more of your product.
cc flickr: wenzday01
Experience is only 1 of 10 building blocks we use tovisualize innovative business models
more examples
www.boardofinnovation.com
Nick De Mey+32 494 85 27 86@nickdemey
find us on linkedin and join our innovation group
