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Idea Insights from GNPS
Opportunity Identification in NPD
Episode 15-17
www.globalnpsolutions.com/idea-incubator/
1
Idea Insights from GNPS
NPD Structured Process
• Staged and gated processes guide new product development
• Stages:1. Opportunity Identification
2. Concept Generation
3. Concept Evaluation
4. Technical Development
5. Commercial Launch
www.globalnpsolutions.com/idea-incubator/
2
Idea Insights from GNPS
Activities to Identify Opportunities in NPD
• Stage 1 focuses on the strategy
• Innovation strategy
• Business model
• Organizational competencies
www.globalnpsolutions.com/idea-incubator/
3
Idea Insights from GNPS
Innovation Strategy
• What the business is
• Why the business can be successful
• Who are necessary partners?
• Mission
• Vision
• Values
www.globalnpsolutions.com/idea-incubator/
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Short-termLonger-term
Idea Insights from GNPS
Business Model
• Business model describes how strategy will be implemented
• Three key components• Customer value proposition• Profit formula• Key capabilities
• More info at http://www.globalnpsolutions.com/services/npd-resources/open-access/business-model-innovation/
www.globalnpsolutions.com/idea-incubator/
5
Idea Insights from GNPS
Key Competencies
• Assets
• Capital equipment
• Patents and IP
• Business processes
• Distribution
• Vertical supply chain integration
www.globalnpsolutions.com/idea-incubator/
6
Idea Insights from GNPS
For More Information
• See the full post at the Idea Incubator Blog• www.globalnpsolutions.com/idea-incubator/
• Free registration
• Contact me!• 1-281-280-8717
• 2323 Clear Lake City Blvd., #180-177
Houston, TX 77062
www.globalnpsolutions.com/idea-incubator/
7
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