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presentation from SNS 2011
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Facebook:
It’s all about
people
GALVEA KELLY
BBLS, MBS, QFA,
Diploma Online
Marketing &
Advertising
38
13
4
52% of Online
Population
26,219,500 Facebook Fans
What do fans do on Facebook?
Beverage Industry
Diageo Approach
Diageo Results
3.5 million fans
400 million friends of these fans
20% increase in sales
Financial Services
Results
5,500 people watching
30 million people reach
20,000 fans
2 week Advertising Campaign
Results
33,000 samples delivered to target
528,000 fans base growth
Sample Conversation Calendar
68% of CMO’s feel unprepared for Social Media
Facebook Best Practices
1. Have a plan and strategy
2. Use custom tab applications
3. Emphasise interaction
4. Social Media response rates
5. Measure analytics
6. Be flexible
