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What gets her up in the morning?What keeps him up at night? Find out so you can write to create engaging conversations.
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Write like you talk—only better
Write like you talk—only better
My Mary moment
DramaSatisfactionCreativity
still get me up in the morning
As a communicator
What gets you up in the morning?
As a communicator
What keeps you up at night?
Maybe it’s
Keeping up with technology
Job insecurity
How busy you are
Write like you talk—only better
1. Think about the person you most want to connect with
Write like you talk—only better
1. Think about the person you most want to connect with
2. Pretend you’re havinga conversation
Write like you talk—only better
1. Think about the person you most want to connect with
2. Pretend you’re havinga conversation
3. Let your personality shine
Write like you talk—only better
3 steps to turn good talkers into great writers
1. Plan2. Write like you talk3. Improve
Write like you talk—only better
Step 1 Plan
1.Who?
Write like you talk—only better
Speed connectingDiscuss with the person beside you
Who do you most want to connect with?
What gets him up in the morning?What keeps her up at night?
Write like you talk—only better
Step 1 Plan
2. What?
Key message
Write like you talk—only better
Step 1 Plan
3. How?
Write like you talk—only better
Step 2 Write like you talk
1. Think about what you enjoy in conversation
My listGet to the pointUse words I understand Use colourful expressions Consider my interests Ask for my opinion, answer or other feedback frequentlyMake lots of references to me Mention celebrities, politicians, historic figures and other people we all know Tell stories that I can relate toAre easy to follow Respect my feelings, values and beliefs Provide new or different information and perspectives Express strong opinionsHave clear ideas Paint vivid pictures Reveal themselves Rhythm and pacing Dramatic ControversialFunny…
Write like you talk—only better
Step 2 Write like you talk
2. Pretend you’re talking to the person you most want to connect with
Write like you talk—only better
Go back to your first and favourite way to communicate
Write like you talk—only better
Step 2 Write like you talk
3. Just writeNo distraction
Ignore the ghosts
OF TEACHERS, PROFS & BOSSES
Write like you talk—only better
Step 2 Write like you talk
3. Just writeNo distraction
Write like you talk—only better
Step 3 Improve
1. Tighten, focus
2. Check, fix
Write like you talk—only better
Step 3 Improve
Write like you talk—only better
Step 3 Improve
2. Check, fix
Does it help your reader understand?
Do your important people care?
Write like you talk—only better
Step 3 Improve
2. Check, fix
The biggest, baddest mistake
Confusing sound-alike words
Write like you talk—only better
Step 3 Improve
3. Make it easy to remember
How do you remember when you forgot yourgrocery list?
Write like you talk—only better
Step 3 Improve
3. Make it easy to remember
Why do phrases live on?
Write like you talk—only better
Step 3 Improve
3. Make it easy to remember
Why do songs get stuck in your head?
Write like you talk—only better
Step 3 Improve
4. Be yourself
100% you, no filler
Write like you talk—only better
Step 3 Improve
But what if you’re writing for someone or representingthe organization?
Speed connectingWith the person on your other side, talk about
Describe your organization’s personality How would you convey that?
Write like you talk—only better
Write like you talk—only better
1. Think about the person you most want to connect with
Write like you talk—only better
1. Think about the person you most want to connect with
2. Pretend you’re havinga conversation
Write like you talk—only better
1. Think about the person you most want to connect with
2. Pretend you’re havinga conversation
3. Let your personality shine
Want more?Read the booka fillable PDF
http://www.stickycommunication.ca
Want more?Take the workshop
Write like you talk—only better
http://www.stickycommunication.ca
Or recommend it
Want more?Practice with the worksheets
Write like you talk—only better
http://www.stickycommunication.ca
Write like you talk—only better
Want more?
Questions
http://www.stickycommunication.ca
Coming soon in print from Amazon and for Kindle, Kobo, iPad and other e-readers
What an exciting time to be a communicator!
Don Tapscott
High tech
High touch
Welcome the new day
http://www.stickycommunication.ca
