Write like you talk—only better

Write like you talk—only better

My Mary moment

DramaSatisfactionCreativity

still get me up in the morning

As a communicator

What gets you up in the morning?

As a communicator

What keeps you up at night?

Maybe it’s

Keeping up with technology

Job insecurity

How busy you are

Write like you talk—only better

1. Think about the person you most want to connect with

Write like you talk—only better

1. Think about the person you most want to connect with

2. Pretend you’re havinga conversation

Write like you talk—only better

1. Think about the person you most want to connect with

2. Pretend you’re havinga conversation

3. Let your personality shine

Write like you talk—only better

3 steps to turn good talkers into great writers

1. Plan2. Write like you talk3. Improve

Write like you talk—only better

Step 1 Plan

1.Who?

Write like you talk—only better

Speed connectingDiscuss with the person beside you

Who do you most want to connect with?

What gets him up in the morning?What keeps her up at night?

Write like you talk—only better

Step 1 Plan

2. What?

Key message

Write like you talk—only better

Step 1 Plan

3. How?

Write like you talk—only better

Step 2 Write like you talk

1. Think about what you enjoy in conversation

My listGet to the pointUse words I understand Use colourful expressions Consider my interests Ask for my opinion, answer or other feedback frequentlyMake lots of references to me Mention celebrities, politicians, historic figures and other people we all know Tell stories that I can relate toAre easy to follow Respect my feelings, values and beliefs Provide new or different information and perspectives Express strong opinionsHave clear ideas Paint vivid pictures Reveal themselves Rhythm and pacing Dramatic ControversialFunny…

Write like you talk—only better

Step 2 Write like you talk

2. Pretend you’re talking to the person you most want to connect with

Write like you talk—only better

Go back to your first and favourite way to communicate

Write like you talk—only better

Step 2 Write like you talk

3. Just writeNo distraction

Ignore the ghosts

OF TEACHERS, PROFS & BOSSES

Write like you talk—only better

Step 2 Write like you talk

3. Just writeNo distraction

Write like you talk—only better

Step 3 Improve

1. Tighten, focus

2. Check, fix

Write like you talk—only better

Step 3 Improve

Write like you talk—only better

Step 3 Improve

2. Check, fix

Does it help your reader understand?

Do your important people care?

Write like you talk—only better

Step 3 Improve

2. Check, fix

The biggest, baddest mistake

Confusing sound-alike words

Write like you talk—only better

Step 3 Improve

3. Make it easy to remember

How do you remember when you forgot yourgrocery list?

Write like you talk—only better

Step 3 Improve

3. Make it easy to remember

Why do phrases live on?

Write like you talk—only better

Step 3 Improve

3. Make it easy to remember

Why do songs get stuck in your head?

Write like you talk—only better

Step 3 Improve

4. Be yourself

100% you, no filler

Write like you talk—only better

Step 3 Improve

But what if you’re writing for someone or representingthe organization?

Speed connectingWith the person on your other side, talk about

Describe your organization’s personality How would you convey that?

Write like you talk—only better

Write like you talk—only better

1. Think about the person you most want to connect with

Write like you talk—only better

1. Think about the person you most want to connect with

2. Pretend you’re havinga conversation

Write like you talk—only better

1. Think about the person you most want to connect with

2. Pretend you’re havinga conversation

3. Let your personality shine

Want more?Read the booka fillable PDF

http://www.stickycommunication.ca

Want more?Take the workshop

Write like you talk—only better

http://www.stickycommunication.ca

Or recommend it

Want more?Practice with the worksheets

Write like you talk—only better

http://www.stickycommunication.ca

Write like you talk—only better

Want more?

Questions

http://www.stickycommunication.ca

Coming soon in print from Amazon and for Kindle, Kobo, iPad and other e-readers

What an exciting time to be a communicator!

Don Tapscott

High tech

High touch

Welcome the new day

http://www.stickycommunication.ca