Husni Ahamed June 13, 2016

20 Benefits Of Using Social Media For Businesshusniahamed.com/20-benefits-of-using-social-media-for-business

Benefits of using social media for business can do deep impact for small businesses and large-scalebusinesses. Social Media Marketing (SMM) is a form of advertising for your brand, can introduce new productsand business towards people from social media. This article basic objective will be the benefits of using socialmedia for business, but before heading to it, we’ll take a first look at what is social media marketing? Why do wewant it? What are the objectives of social media marketing? What are the marketing strategies of social media?

What is social media marketing?

It is one of the ways to market your business on the internet specifically on social media sites such as Facebook,Twitter, Google+, Pinterest, LinkedIn, and YouTube. Social media marketing essentially covers activities such assharing videos, images and content for marketing reasons. Because of the valuable benefits of social mediamarketing, you first need to know why we want it?

Why we want social media marketing?

In few years, the world has become a small village. Each and everyone, people who are around us has accountson social media sites. The valuable use of social media has made it necessary do marketing for them as well.Due to a large number of visitors on social sites and Alexa page made social media as an important tool formarketing.

Marketing on social networks can offer significant progress in your brand or business. Social media marketingcan help to build relationships with your customers and make your website the most popular one out of all.

What are the objectives of social media marketing?

Before you start with social media marketing campaigns, the first most important thing is to make a social mediamarketing plan. It is the primary step in social media campaigns. Your marketing key plans focused on yourbusiness goals. Social media marketing can help to achieve number of goals such as:

Traffic to your business website

Improve conversions percentage

Brand recognition

Interaction with targeted audiences

ETC……

What are the marketing strategies of social media?

To achieve your customer’s expected benefits from your social media marketing, carefully make your strategies.Running a social media marketing campaigns without social strategies is like going a trip without knowing theroad map. Social media strategies can vary from one to another in relation to your business size and businessobjectives.

Marketing strategies on social media can do in a platform, Podcast (audio recording), Presentation (PowerPoint),content, keywords, articles, images, and videos. Social media strategies mainly use activities like these.

Social Media Plans Listed with the number of steps to achieve the business objectives.

Creates unique content for the each and every social networking site.

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Brand recognition will maintain consistently positive image of your company on the market.

Write a minimum of 1500 words article on your blog and share with other social communities.

Create a mature business profile in any social sites with all the necessary details and a link to thecompany’s website on the page.

Keep tracking competitor’s movements on their new segments in the market.

The measure of technical success and tactics to measure final results, where you end up.

Here are 20 Benefits of Using Social Media for Business

1 Increased Brand Recognition

Social media is one of the most cost-effective methods of digitalmarketing that are used to distribute content and increase yourbusiness visibility. Implementing a social media strategy will greatlyenhance its brand recognition since you will engage with a wideaudience of consumers.

To begin, create social media profiles for your business and startinteracting with people who are interested in your area. Sponsors,Business partners and get employees to “share” and “like” your pageamong others. Simply interact people to your content will raise brandrecognition and start building your brand reputation as a business.Each post will introduce a new network of individuals by gettingshared, which may lead them to become potential customers, andthe more people will know about your business in a better way.

By investing just a few hours a week, over 91% of sellers (marketers)said that their social marketing efforts greatly increased their brandrecognition. There is no doubt that having just a business page in thesocial media for your brand can gain more benefits, and can generate a large number of audiences for yourbusiness.

2 Beat up Search Engine Rankings

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Posting on social media could get your business sometargeted traffic, the more effort is needed to see significantsuccess. SEO (search engine optimization) is very importantto get the highest page ranking and get traffic to yourbusiness website. Although social media does not directlyincrease the search engine rankings, Social MediaExaminer says that over 58% of marketers who use socialmedia for a year or even more to see improvement in searchengines rankings. Being able to rank on top positions inkeywords will revolutionize for your traffic and continue togenerate positive results for your business.

Face it, everyone uses Google to search for information, andpeople probably will not navigate past page 1 because theirresponse usually on the first page of results. If your businesswebsite is not on the top of the search engines, you shouldprobably follow the best strategy to your search engineoptimization.

To give the best opportunity to rank on the social media, you should create high-quality content that incorporateswith your specific keywords. Content such as infographics, case studies, blogs, business information andemployee pictures will make a business profile so interesting and credible in social networking sites. Once youstart publishing quality content, you will start to build a community where fans can “like” and “share” your contenton social media. More significantly, it offers you more opportunities to get in front of industry influencers who willwrite about your business and provide links to you- that will directly increase the ranking on search engines.

3 Easily Learn About Your Audience

Learn about the wants and needs of your target audience.Understand your audience is the key to business success.Social media has made this need quite easily. In order toreach more people you just need to make effective use ofsocial networking software such as Sendible, HootSuite,and SproutSocial. Because of this, you can learn the mostspoken languages in social media and their gender and age,etc. You can track the interests of people and their behavioraccording to your image, video, status, or other things.

4 Put Eye on Your Competitors

About 81% of small businesses use social media and 94%of them use it as a marketing tool. Do not let your competition exceeded you! Takenote of what your competitors working well at and then use this information to improveyour social media marketing.

5 People are Already Using It

In 2016, it is estimated that the number of social network users worldwide will grow upto 2.13 billion. If you want to reach potential customers, you need to be standout where they are. By using social media, you can increase your brandpopularity by seen or heard from your delivered message.

6 Get More Customer’s For Your Business

Using social media for business will increase more visibility among youraudience. The most important feature of social media marketing is the best

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way to reach a large number of customers. Social media is the cheapest way to communicate with yourcustomers. Therefore, you can find your potential customers. Top social sites are the mostcommon ways to engage with your customers 24 hours, 7 days per week.

7 Social Media Is FREE

Social media is totally FREE! Except it’s consuming time. Social media should not cost athing, which can help to low your marketing budget. Do not forget to keep the measure ofyour success on social media. If something does not work, then do not be fear to change ortry another type of media like for me Twitter is working than Facebook.

8 Direct Targeted Traffic

Social media helps to capture the most targeted amount of traffic for free. Social networksoffer you ease to contact your target audience effectively. The geographical segmentation isan effective way to help you communicate with your audience by location. Social sites likeFacebook and Twitter have emerged tools that allow you to communicate with the people,regardless of their geographical location. You can simply set the location features accordingto your wishes.

For example, HootSuite’s Social Media Managementprovides customization features to publish by language,marital status, location, and gender.

9 Conversion Rates Are High

With increased visibility, your company earns moreopportunities for conversion. Each blog post, video, image orcomment may take viewers on your company website andincrease traffic. Social media marketing allows yourbusiness to give a positive impression with a humanizingfactor. If brands are engaged in content sharing, postingstatuses, and commenting in social media. This means thatbrand personalized on social media. People prefer to dobusiness with other people instead of companies.

Over 51% of marketers said that taking the time to developrelationships with consumers has shown positive results insales. The best impression you make on a visitor, the morelikely they think of your business when people needed yourproducts or services.

Studies show that social media has a 100% higher, lead andclosing the outbound marketing. When a brand is interactivewith online consumers who follow your brand accounts often begin to rely on more credibility for your business.

People use social media to keep in touch with family, friends, and communities. As people talk, why not launchyour brand into the mix? Most likely not, they will mention your business to a friend once your products orservices are needed, provide all of your business with social proof of its quality. According to a report from SocialMedia Examiner, about 66% of marketers saw lead generation benefits by using social networking platforms atleast 6 hours a week. Put your brand in an environment where people share, talk, and like, can improve theconversion rate from your existing traffic.

10 Sales

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If you did social media marketing properly. It will definitely help you to increase salesbecause of actually relationship. An audience that is truly interested in your brand orproduct will convert as sales. Have a good presence in social media can also allowcustomers to “know” your brand, giving you more chances to improve your business.

11 Leads

Social media is an awesome inbound marketing tool that can help you to collect leadsand build your email list. Posting and publishing that is related to both your audienceand your brand is a way to grab the attention of customers who are really interested inyour brand and what it has to offer.

12 Make It Relevant

Part of staying in business is relevant. What better way to stay relevant as being ofyour clients has conversations about their want and needs? Social media gives yourcompany or brand idea of how you can continue to evolve and deliver results for yourconsumers and your bottom line.

Social media will be time-consuming, and sometimesfrustrating – but it is increasingly needed if you own abusiness that consumers turn to social media not only forconnect with people instead of that they use it as a researchtool too. Remember articles on your website are a representof your business, and with a few seconds to capturesomeone’s attention, you always need to put your bestknowledge in forward. If you did well, you can enjoy thebenefits of using social media for business.

13 Customer Satisfaction Is high

Social media is a platform for networking andcommunication. Creating a voice for your business throughthese platforms is important to show you are a real person.Customers are more like to post comments on your pagesbecause they will receive a personal response rather thanan automated message. Participate in each comment showsthat you are listening to the needs of your visitors and aimsto provide the best experience for them.

Every customer interacts with social networks to yourbusiness profiles are an opportunity to publicly prove yourcompassion for your clients. If someone has a question orcomplaint, social media allows solving the issue byinterpersonal chat. A brand dedicated to customer satisfaction that you take the time to compose personalmessages will inherently be seen in a positive light, even if you are responding to all customer complaint.

14 Brand Loyalty

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One of the major goals of almost every company isdeveloping a loyal customer base. Customer satisfactionand brand loyalty usually go hand in hand; it is important toengage with consumers every day and begin to develop arelationship with them. Social media is not limited to theintroduction of your promotional campaigns and products.Customers consider these platforms as a service centerbecause they can communicate directly with the businessowner or customer service.

The millennial generation is known to be the most loyalcustomers of all brands. Born between early 1980 and 2000, millennial is the most important in the production ofthe history of the world and quickly consume the entire market. Studies show that these customers are 62%more loyal to brands that they are directly engaged with social networks. Since these techniques require nativecommunication with their brands, Businesses need to implement social media marketing to grab the attention oftheir most influential consumers.

15 Brand Authority

Brand loyalty and Customer satisfaction both contribute tomaking your business more authoritative, but it all happenswhen communication is in high responsive rate. Alwaysconsumers see your business post in social networks but it’smaking more credible if you are responding to customers inquickly and publishing original content. Regularly interactwith customers show them that your business cares aboutcustomer satisfaction, and is available to answer anyquestions they may have. Satisfied customers are willing tospread the word about a great product or service and mostoften turn to social networks to express their opinions. Whencustomers listed your business on social networking sites will advertise your business automatically, and shownew visitors to your brand value and authority. Once you get satisfied customers who are vocal about theirpositive shopping experience, you can get free advertising made by real customers who enjoyed your service orproduct.

16 Inbound Traffic

Without marketing your product or service on social media,inbound traffic is limited to your regular customers. Peoplewho are familiar with your brand will search for the samekeywords which are you are already rank for. Without usingthe social media as part of your marketing strategy, you willhave more difficulty in reaching out people who are outsideof your loyal customer’s circle.

All social media profiles to add to your marketing mix are agateway to your site, and every piece of content you publishon your website is another opportunity to acquire a newcustomer for your business. Social media is a communityhub of different kinds of people with different behaviors and backgrounds. People come with different ways ofthinking and different type of needs.

Syndicate your article on many platforms will allow these people to reach your business organically. For anexample, perhaps someone who is in the population of older will find your website using a particular keyword inFacebook, but a millennial could start to search your business using social media platforms completely different

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like twitter, LinkedIn, Google+, Tumblr because millennial will search products or services in a different way. Bymarketing on social networks you can market your business effectively to a wider range of consumersworldwide.

17 Use Social Media to Advertise Your Business

The use of social networks to promote your business is aneasy and affordable method. With a little time invested, youcan develop a strategic position to effectively promote yourproducts or services. This is an awesome way to test youradvertising strategies. Use the results you get from socialmedia, and then implement it to paid advertising to improveyour engagement.

18 Paid Social Media Advertising

While you can gain expressive results of advertising in thesocial media, without having to pay anything, using targetedpeople and paid advertising can increase your reach beyondyour own group of fans. Compared to traditional methods ofadvertising such as newspapers, radio or television,advertising on social media is much more affordable.

It allows you to generate much more specific, targetedcampaigns based on factors such as age, location,occupation, etc. This method will help you to reach exacttarget audience for you and will find new customers whocould not reach before. Ultimately, this method will help toincrease sales for your business.

19 Always Update Your Customers

Have a platform where you can quickly update yourcustomers about new events, promotions, products,services, etc., it helps to improve communication withtargeted customers. With social media, the chances ofcustomers who see your messages increases due to the factthat 28% of users spend time online on social networks withan average of nearly 2 hours a day.

Social media can use as a communication method thatallows you to keep your updates in front of customers and ithelps to keep your business every time top of their mind.

20 Be a Leader

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Publish of effective and well-written content on your socialnetwork is a great way to become an expert and leader in itsniche. There is no one way to become a leader – whichrequires a work that can be supported by online networkingtools. To establish you as an expert in front of others, besure to use social media platforms efficiently and create youronline presence. Be communicative, connect with yourvisitors, share your articles, and build your authority. Whenyour social media marketing campaign is assigned withother marketing attempts, your skills will be showed up andfollowers will look for you. Being able to connect directly withcustomers creates a relationship that will value, allowing it tobecome a major influencer in your niche.

These are the 20 benefits of using social media for business; I hope these tips will help you. What do you think?Do you have any other tips to share? Let me know in the comment section. If you feel this article is awesomespread the knowledge to the world.

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