30 Tools to help marketers

30 Tools to become a better marketer

The first tool is the most obvious…

Secret for you

Your competitors are here

And they want to destroy you

Wanna guess?

Competitor

9

For too long SEO has been about quick wins

Link Building Tools

I buy from Zappos even if they are a bit more

expensive, why?

12

Story, Brand Promise

Google is rewarding that!

Journalists

http://www.flickr.com/photos/msulibrary/

© 2014 SEER Interactive | All Rights Reserved page 15

http://muckrack.com/whoshared/

• Helps you see what content journalists have shared• Find journalists for publications• + Run through twtrland• + Make an alert for Jornalist and story

MuckRack

Combination of tools is the key

Muck

rack

Muck

rack

Muck

rack


http://twtrland.com/

• Individual’s famous words• Company accounts (audience interests)• Who your target journalist engages with

TwtrlandTw

trlan

d

Twtrla

nd

Twtrla

nd

Twtrla

nd

Twtrla

nd (co

mp

any)


https://followerwonk.com/

• Search Twitter bios• Sort by followers• Search by location

FollowerWonkFR

EE

Follo

werW

onk

Follo

werW

onk

Follo

werW

onk

Follo

werW

onk


http://www.gplusdata.com/

• People in your company with active G+• Communities that are growing• Who is doing it right

G+ DataG

oog

le +

data

G+

Data

G+

Data

G+

Data


http://www.facebook.com/

Facebook Graph SearchFa

cebook


http://twitter.com/

Twitter ListsTw

itter


https://tweetdeck.twitter.com/

• Lets you manage your list of journalists• Lets you track people sharing your assets

TweetDeckTw

eetD

eck

TweetD

eck

TweetD

eck

TweetD

eck

TweetD

eck

TweetD

eck

TweetD

eck

TweetD

eck

@stephbeadell


http://www.buzzsumo.com (Popular content for sites / competitors)

BuzzsumoB

uzzsu

mo

http://www.buzzsumo.com/


http://prepwork.comTells you about people you are meeting with

Prep WorkPre

pW

ork


http://prepwork.comTells you about people you are meeting with

Prep WorkPre

pW

ork

SHUT DOWN


When are your outreach emails opened, links clicked?

Sig

nals

Signals



Sig

nals

Signals



Yesw

are

Yesware



Yesw

are

Yesware


http://www.visualping.io

• When competitors make changes to pages• Sales, A/B tests, etc• Lets you distinguish frequency and scope of change• Watch change in rich snippets

Visu

al Pin

gVisualPing

Visu

al Pin

g

@ch

ad

gin

grich


http://www.evernote.com

Has an Email address, use it to library competitor emails (@conversionfac)

Evern

ote

Evernote

@conversionfac


Don’t Hit Enter


Soovle

Soovle


Soovle

soovle


http://www.builtwith.com (Competitor A/B Testing, Platforming)

Builtw

ithBuiltwith


http://www.reverseinternet.com

@annie

cush

ing

Reverse Internet


Other sites and upcoming strategies, previous marketers microsites

@annie

cush

ing

Reverse Internet


Where else do they use the analytics/adsense code?

@annie

cush

ing

Reverse Internet


https://chrome.google.com/webstore/detail/chartelligence/njhdcfdiifemfnfddhfjmfbkajajceag?hl=en

Ch

art In

tellig

en

ceChrome plugin must haves


https://chrome.google.com/webstore/detail/page-monitor/pemhgklkefakciniebenbfclihhmmfcd?hl=en

@co

rishirk

Chrome plugin must haves


http://moz.com/google-algorithm-changehttp://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking

@d

r_pete

Google Change History

http://moz.com/google-algorithm-change


http://www.slideshare.net/crumplezone/beyond-10-blue-links-the-future-of-ranking





Moz K

eyw

ord

Diffi

culty

Moz Keyword Difficulty


http://www.tagman.com/conversion-loss-calculator/

Tagm

an

Impact of Site Speed


http://www.seerinteractive.com/blog/how-to-find-anyones-email-using-allmytweets

@m

mstll

Find Emails


http://www.siteliner.com (Find content duplication)

Site

liner

Siteliner


Ultimate Rube Goldberg!!

If my competitor updates their page then put it in evernoteIf my site has the word payday loan on it then send me an SMSIf my competitor produces videos on a top brand we compete on, then send me an emailIf a journalist I am researching says “for a story” send me an SMSIf a competitors top products page changes, then send me an email

Additio

nal H

eader

IFTTT



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IFTTTIFTTT

THANK YOU!@wilreynolds

Business

30 Tools to help marketers