Compete-At.com

A bulleading innovator of sport event management software and online registration, presents an informative slideshow on five effective linking strategies for promoting event websites

Five Effective Linking Strategies for Promoting your Event Websites

• Online Communities

• Local Newspapers

• Sponsors’ Websites

• Social Networking Sites

• Blogs

Online Communities

• There are plenty of websites that are dedicated to specific sports

• These websites tend to include news, message boards, photographs, and schedules of upcoming events

• These websites tend to be visited by enthusiasts, and are a great place to promote your event website so that competitors can find out about your event

Local Newspapers

• People read newspapers to find out what is going on in their communities, and promoting your event website in a newspaper is a good way to attract competitors to your event

• You can also advertise on newspaper websites to reach a larger audience

• Both places usually have an “Events” section so it is simple to get your website and event listed

Sponsors’ Websites

• Just as you should have your sponsors’ logos on your event website, your sponsors can provide a link to your website on their own website

• A relationship with a sponsor should be a partnership and both should benefit from each other

• This is a perfect way to promote your website and show who your sponsors are

Social Networking Sites• Social networking websites are popular

these days, and utilizing them to promote your event website will bring many people to your event

• Uploading videos from your event to YouTube.com, linking your website on MySpace.com, and even putting your website on Twitter.com are all useful places to look

• There are thousands of social networking websites

Blogs

• Blogs are a great way to promote your website and events

• There are a lot of sports specific blogs that exist

• Commenting on a blog or getting a blogger to mention your website and event will allow you to reach more individuals

• Creating your own blog to promote your organization and its events is another way to advertise your website

Useful Links and Resources

• http://techblog.stratum.net/tag/linking-strategies/ : A good website for linking strategies

• http://www.marketingexperiments.com/ppc-seo-optimization/linking-strategies-tested.html#3b: Another good website for linking strategies

• http://www.webraydian.com/content/view/543/1/: A resource for blogs and linking

• http://www.blogcatalog.com: A directory of blogs on the Internet

About Compete-At

• If you would like to learn more about online event management or online registration, please visit www.compete-at.com