Embed Size (px)
Citation preview
Get Your Message out TuesdayAt http://jgtips.com/gymot
Build Your Own Brand in a Week Go to http://jgtips.com/brand • Identify your Unique Benefits of your Business• Differentiate your Business from your Competitors• Identify your Core Market and sub-markets• Name your Product or Business • Develop your Brand Messaging • Measure your Brand effectiveness • Re-assess and Refine your MessageOnce you have your Messaging, you can attract your Ideal Customer
I am Jane Gardner of jane-gardner.com
How many people on the internet?
Get Your Message out Tuesday4 week trainings on:
You and Your Brand
You and your Website
You and Social Media - Which one?
Look at various social media platforms
Get Your Message out TuesdayA Brand is your promise, your commitment and what you stand for and stand against in your business.
It is all about your Messaging. It is Messaging that is consistent, accepted by your customer and it has unique edge to differentiate yourself from your competitors.
Get Your Message out TuesdayBrand Strategies 1. Be consistent in your messages2. Be unique from your competitors3. Have Customer Acceptance for your messages4. Be a household name for your Brand if done 1
and 3 and 2 WELL!
Get Your Message out TuesdayThere are 7 Steps to Business Branding1. Identify your paying market2. Target your customer in the market3. Name your business easy to read and remember4. Focus on elements for brand5. Implement strategies to measure brand success6. Measure the brand success7. Refine your strategy and narrow your Brand
target
Get Your Message out Tuesday
Your Website Messaging
1. List the primary goals of your website.
2. Who are you? 3. What do you offer?4. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?
• Next Week –Start putting together points to remember when designing your website
For the Build your own Brand early adopter offer, Go to http://jgtips.com/brand
Go to http://jgtips.com/gymot for the show Contact me at [email protected] with any questions
