5 Low-Cost Marketing Ideas for Your Small

Business

with Brendon Pack

Get Involved in the Community

Whether it’s through hosting a food drive or sponsoring a local sports team, this is a great way for your customers to get to know you on a more person level, as well as your product. If you have local clients that are part of a specific organization such as a church or workgroup, Brendon Pack suggests visiting their locations

to host a meet and greet or luncheon.

Get Behind the Camera

Make videos about your product and post them online. You can make them yourself or have a professional film and edit them for you. Video will allow your consumers to put a face with

the name of your company. Showing that you have a positive, fun personality through the videos can definitely help sell your product.

Give Customers a Reason to Stay

Offer incentives for new and existing customers to come back with, such as

discounts or free products to customers that bring in referrals.

Connect Online

Hold a live chat with your customers during a certain time every week or month. This would provide your customers the opportunity to ask questions about your product and get answers and advice from you regarding your business.

Brendon Pack suggests that you should also communicate with your customers through other social media portals such as Twitter,

Facebook and blogs.

Post Testimonials

Posting positive case studies and testimonials from your customers is sure to attract more attention toward

your business. When working with clients on building their small business presence, Brendon Pack helps companies prepare for conducting short telephone

interviews with consumers asking about their experience with the company or product. Post these

on your website and other online portals for potential customers to read so they can see why they should trust your business from the point of view of other

customers.