Small Company with Big Ideas

Golla aims to be a part of our daily adventures by putting people first and rethinking the way we all

coexist with the devices that power everyday life. So instead of simply creating cases for a gadget,

Golla looks at the bigger picture and designs products around people and everything they need to carry

for their daily adventures. To accomplish this, Golla created three separate collections, each with a

unique look and feel to meet the needs of different lifestyles. Follow your passion, whichever adventure

the day brings, Golla has something for every step of the way.

Brand heritage

Here at Golla, we're passionate about what we do and that comes out in everything we create. Clean,

simple and extraordinary – we celebrate the exceptional, finding beauty in the details. Throughout the

years, we've upheld the values of Creativity, Joyfulness and Adventure. These three elements define

the brand and have kept Golla innovative, always looking forward to the latest trends. Our mission is to

bring together technology and everyday life by providing the most stylish accessories to fit both.

Inspired by Nordic roots and life on the move, our vision is to be a part of your everyday adventures by

designing bags for every lifestyle.

ABOUT

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We knew there was a need to expand into an online sales channel, sooner

rather than later…

- What do we want to achieve from online store? (branding, sales, international

availability)

- Where do we want to sell?

- For example, what is "European"?

- E.U. countries, the euro countries, geo Europe, etc.

- Which E-commerce platform should we use and who can help us get started?

- What do we want to sell 5 years from now?

- Scalability and flexibility of the provider; change / growth / internationalization

How It Started…

Reviewing Challenges with Partner

- Logistics

- Payment Processing

- VAT

- Languages

- Accessibility

- Customer Service

- Return Policy

- Stock / Product Management

Implementation

Design

- Technical Requirements

- Server / Hosting

- Payment processing

- Content Management System (CMS)

- Browser compatability

- Layout

- Visually appealing, yet functional

- Interesting content (pictures, video, etc.)

- Designed for conversions

- Design for mobile (Responsive)

- Integrate social media tools

- Detailed product pages

- Customer reviews

- Search Engine Optimization (SEO)

Design (Continued)

- Usability

- Easy & straightforward navigation

- Simple, step by step purchase process

- Path to purchase should be as simple as

possible

- Usability tests are one way to check this

Marketing

- Strategy that builds sales

- Marketing materials should contain

directions to webshop

- Point of sale marketing

- Social media marketing

- SEO

- Promotions

- Social media campaigns

- Coupon codes / offers

- Advertising

- Mobile apps

- Search Engine Marketing (SEM)

Marketing

- Remarketing

- Newsletters

- E-mail offers / rewards

- Following up

- Google Analytics

- Social media insights

Facebook Promotion Example

- Currently shipping to 22 E.U. countries

- Payment by credit card or Paypal

- Using the ePages platform, we’re now able to manage three full collections

- Visitors and sales have been growing consistently, even with few paid promotions

- We’re able to use new analytics data to constantly monitor traffic

Shop.golla.com