5 reasons why internationalization fails!

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‘The times they are a-changin’

Combine cost control with business growth

It is not a matter of growth or a matter of saving costs. Don’t getme wrong, cost control is important. Still,it is not a matter of ‘OR’ than a matter of ‘AND’.

Prioritize international business development

Don’t put opened opportunities asleep. Plan ahead and systematically continue the international business development, even when your key markets and key customers call for attention.

Include international business development as a business process in your strategy

Most (if not all) companies have limited resources. As international business development is time and resource consuming, it should be part of your company strategy.

Understand fitting business opportunities and entry options

Going abroad with the same value proposition as in your home market, by using the same sales channels, expecting the same pricing, etc. is not realistic.

Acquire 3 sources of value

Companies that are successful in internatio-nalization and that obtain sustainable business results, have a set of value sources:- competence - expertise- a network.

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The days that internationalization did not need proper planning are long gone. The world has changed and for the better. Today, there is an overload of information. Differentiation happens through value propositioning combined with a suitable business model. Deals need long and hard work. The value proposition is only one part of the business model. In order for international success to come your way, follow the below 5 steps.