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How we approach our target market;

How we apply our unique strengths;Everyone knows the game plan

and their role in it.

Purpose, mission and core values;

These are taught and reinforced;

Communicated in clear/consistent ways;

Regulary see examples of these applied.

Stable team;

Diverse backgrounds and abilities;

A good mix of doers and innovators;

Bringing balance and long-term stability.

These clearly set us apart from others;

They are truly valued by our target market;We know what we do best and don’t do well;

Team understands in their role in the above.

Internal team relationships;

External customer, supplier,

vendor and competitor relationships;

Share information, face facts, win/win outcomes.

We are all in this together;

Servant leadership is lived out;

High employee “care” levels;Team knows that they are cared for.