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Large brands that are past the "dabbling" phase in social and ready to scale activities and results across functions, channels, and divisions have a unique set of requirements. Based on Sprinklr's experience working with some of the world's largest, most social brands (and having seen hundreds of enterprise-level RFP), we offer our insights on what the critical components are for success at the next level.
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sprinklr.com
The 6 “Must Haves” For Any Enterprise Social RFP
RFP• Natural Language Processing to manage large message volume
• Architecture to support volume spikes
• Multi-country and multi-language deployments
Scalability
• Measure engagement, response times, dispersion
• Connect social activity to business results
• Integration with existing analytics tools
• Message categorization at a granular level
Customized Reporting
• Manage conversations across ALL social channels
• Support for new & international networks
• Native design for multiple channels
Multi-Channel Management
• Collaboration among multiple functional units
• Automated & customizable rules, filters, and actions
• Workflow, routing, queues, notifications, and escalations
Cross-Functional Capabilities
• Frequency of new product feature releases
• Ability to support custom development
Rapid Product Enhancements
• Global user access, permission, approvers, and password management
• Audit trails, digital asset management, calendaring, templates
Social Governance
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Legal
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