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Reasonsyou aren't getting
ClientsfromYour Website
Your copy isspeaking tothe wrongaudience...orno audience atall.
Have you narrowedyour target marketdown to specifics?Are you speakingthe language ofyour target marketin your copy?Is your copy writtenfor your targetmarket specifically?
Your copytalks at youraudiencerather thanto them
Is your copy talkingdirectly to your targetmarket? Does it let themknow you feel theirpain? Do you confidentlyshare how you canhelp?
You aren'tdoinganything tobring visitorsback to yourwebsite
Provide answers totheir questionsBecome aninformation resourceProvide useful andinformative content
You've madeit difficult foryour visitorsto contactyou.
Have a contact pagewith multiple ways to getin touch- contact form,email address, phone,social media, etc.Make the link to yourcontact page highlyvisible in your websitenavigation.Consider including youremail address on everypage in the footer or asidebar
You aren'tpromotingyour website
Include your websiteaddress on yourbusiness cardAdd your websiteaddress to your emailsignatureInclude your websiteaddress in social mediaprofilesTell people to visit yourwebsite for helpfulinformation (see #3)
Your websiteis stale, out-dated and/ordifficult toread on amobile device
Make sure your websitelooks updated and fresh.Successful brands dowebsite makeovers often.Make sure new content isadded often. Note: a blogis perfect for this, but payattention to copy too!Be sure your website isresponsive, allowing forease of reading on phones& tablets.
HELLOMY NAME IS
T.Marie Hilton
girlygirlgeek.com
clericaladvantage.com
Girly Girl Geek Designscan help you with #6, we♥ doing websitemakeovers!Loving this slidedeck? Wish you had time to pullone together? I can helpwith that too. Contact mefor more information.
The material for this slidedeckwas repurposed from a seriesoriginally published on my Tipsfrom T.Marie blog. Want helpturning your old blog posts intosharable slidedecks? Contact metoday!