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6 Small Business Facebook Posts:Critiqued with Tips for You
Table of Contents:
Brand related showdowns1
2 Make your customers famous
Funny, crazy videos3
The customer shout-out 4
Practical tips5
Keep it local6
Brand related showdowns1
Brand Related Showdowns
1 Controversial face offs motivate Fans to engage
2
3
Keep choices brand related, and passionate within your niche market
Use a “Like vs. Share” post, to make it easy to engage - and easy to see who’s winning; or even a vote contest to incentivize engagement
example from EReader Nation
Key takeaways:
Make your customers famous2
Make your customers famous
1 Give customers 15 minutes of fame - share their photos on your social sites
2
3
Get real photos AND appreciate customers on multiple social platforms
Incentivize UGC with Facebook photo contests, and include voting to further engage your market
example from Lazy Pants
Key takeaways:
Funny, crazy videos3
Funny, crazy videos
1 Funny, short videos connect with people, and get shared
2
3
Embed videos that cleverly (and humorously) promote your product
Use Facebook Insights and related hashtags to increase engagement
example from Le Cig
Key takeaways:
The customer shout-out4
The customer shout-out
1Show your business cares, with a personalized customer shout-out
2
3
Use brand monitoring tools to find customers who’ve mentioned you - then mention them
Make a summary in your posts, and make them easy to read with short, or no, links in update example from June Designs
Key takeaways:
Practical tips5
Practical tips
1 Brand related tips about products, services and lifestyle sell your product, without direct sales
2
3
Be informative, personable, and use other people’s content, too (80/20 rule)
Create a community, by asking questions about the tip, and get others to share their tips too
example from Beginner's Oil Painting
Key takeaways:
Keep it local5
Practical tips
1 Geo-target with Facebook tools, like “Events”; encourage local friends to share
2
3
Use a great image, and link to partner Facebook Pages
Make your posts easy to read, with clear CTA’s (Call to Actions)
example from Have a SIPP
Key takeaways:
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