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innovation. quality. service
“Enabling clients to realize the full potential of their content and increase efficiency throughout their enterprise.”
Making Information Pay 2010Creative energy & technologyWhy you should be investing now
Presentation to
6th May, 2010
George Lossius, CEO
Delivery changes
Making Information Pay, May 2010
Millions
Billions
ManyBillions
As an industry, we are no longer in sole
control of the delivery mechanisms
2
Delivery changes
Making Information Pay, May 2010
Millions
Billions
ManyBillions
As an industry we are not in sole
control of the delivery mechanisms
And those providing the
delivery infrastructure are
much bigger than us
3
Consumers more varied &
demanding
Why does this matter?
Making Information Pay, May 2010
Changes in delivery needs Creative Energy to optimize
Chapter 2: Values
If the guiding philosophy behind the traditional system of
social insurance could be described as "We're all in it
together," the philosophy behind Bush's Ownership Society
seems to be, "You're on your own."
Chapter 5:
Opportunity
Chapter 7: Race
The Administration argues that the stock market can
provide individuals a better return on investment, .... But
individual investment decisions will always produce winners
and losers. What would the Ownership Society do with the
losers?
That doesn't mean we shouldn't encourage individuals to
pursue higher-risk, higher-return investment strategies.
They should. It just means that they should do so with
savings other than those put into Social Security.
WhatWho
HowSpeed
4
If it is all changing, how can I invest now?
Making Information Pay, May 2010 5
Opportunity
Consequences of hesitation
We know enough! What do we know?
What a tremendous opportunity we have
Making Information Pay, May 2010
The e-book reader, whilst important, is an opportunity
to sustain revenues by replicating what we have today
The iPhone/iTouch & iPad provide opportunities
to enrich Content (extensively & expensively)
The digital reader/consumer & mobile consumer
is an opportunity to increase market & revenues
But relies on
Creative awareness of consumption opportunities
Understanding your content
Collect, group and model your consumers
Speed of delivery of product and low cost experimentation with the right to be wrong
6
Opportunity
Making Information Pay, May 2010 7
Expansion of your
customers
Extension of
your productBroadening of your
audience
Consequences of hesitationMost publishers have a good but “old” system focussed on supporting existing business.
Innovation comes in form of small & temporary new modules that quickly become
established “key” systems stifling further innovation
Soon you have systems that resemble this:
Making Information Pay, May 2010 8
New entrants and investors
do not have this problem
Consequences of hesitationMost publishers have a good but “old” system focussed on supporting existing business.
Innovation comes in form of small & temporary new modules that quickly become
established “key” systems stifling further innovation
Soon you have systems that resemble this:
Making Information Pay, May 2010 9
New entrants and investors
do not have this problem
Consequences of hesitationThe speed of the changing factors will overtake you
Making Information Pay, May 2010 10
Go
live
Business
buy-in
Business
proposal
Marketing
ideaGo
live
Business
buy-in
Marketing
reviewGo
live
Business
buy-in
Marketing
review
Marketing
idea
Business
proposal
Technical
study
Proposal
revision
Business
buy-in
Technical
spec
Technical
sign-off
Develop
system
Test system Go live
Go
live
Business
buy-in
Marketing
review
Traditional
The investor
Consequences of hesitation
Making Information Pay, May 2010 11
In an online world not understanding
“Who” your consumer is
“What” they want and
“How” they want to buy it
means you can’t sell your
wonderful content
We know enough! What do we know?
Making Information Pay, May 2010
Content will be deconstructed from its container
Customers/Consumers will be less constrained about content source
Opportunities to sell will multiply
Consumers of content have multiple personalities
The construction of a sale will move from a unit to a license, micro & mobile payment
Speed of change (possibly temporary changes) will increase
“Super abundance” of content – people need help finding what they want
Major businesses are already part of publishing and will not be constrained by our rules for long
Creativity & Innovative thinking about what you have, who might want it and what they will buy it
for will become more and more important
12
IT investments - 10 must haves
Making Information Pay, May 2010 13
1. Don’t forget Books (Journals) are still the core business (if not the growing business)
2. Think Granular
3. Think Metadata (lots of it)
4. Think Semantic (think beyond your boundaries)
5. A customer is a consumer of content and may have multiple personalities
6. Focus Access & Entitlement at promoting access, and then on restricting access
7. Rapid System Configuration & Rapid Application Development
8. Prediction
9. Solid framework to build diversity & experimentation on
10. Invest in the framework & people now otherwise you won’t
keep up with the next
Boils down to….
Making Information Pay, May 2010
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
Resource A
Thing
What?(Resource/Product)
Person’s name
Place info
Detail
01
14
……an infrastructure that supports
Reasons to be fearful….
Making Information Pay, May 2010 15
+ +
Online content usage
& consumption
Invest Now – You won’t have time later
=
And finally – reasons to be cheerful
Making Information Pay, May 2010 16
Conte
nt availa
ble
Book readers Conte
nt consum
ers
/re
aders
Pote
ntial re
aders
of yo
ur
conte
nt
Supply and Demand increasing
Thank you
