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A rallying cry for the unlike-minded
Every day we wake up…
To the sound of music we like
We have breakfast with eggs from “farmers who share our values”
“Look at me!
I share your values!”
Read our personalized
press
and discover and share
and comment the newswith our circle of friends-and-followers
we’re inspired to shop for what friends and like-minded people are shopping for
after work we can meet people who share our interests and values
and then take them for dinner in a place we know they’ll love
or we can stay home and watch a movie we’ll like
followed by the news we trust
“Creativity is connecting things.Unfortunately a lot of people in
our industry haven’t had very diverse experiences. So they
don’t have enough dots to connect, and they end up
with very linear solutions.”
Steve Jobs
What if all the dots come from the same place?
“no alarms and no surprises”- Radiohead
We put so much effort into designing
more and more ingenious ways
to tell a story
BUT WHAT IF WE ARE
FOOLING OURSELVES?
What if the story isalways the same?
#2: Politics
30%of Americans believe Obama Health Care plan to include“Death Panels”
Source: Indiana University CHHPR
53%of Republicans
14%of Democrats
v
#3: Media - Narrowcast
“Fox News and MSNBC […] show us the world not as it is, but as
partisans at either end of the political spectrum would like it to be.
[…] we are no longer a national
audience receiving news from a handful of trusted gatekeepers; we're
now a million or more clusters of consumers, harvesting information
from like-minded providers.”
Ted Koppel “The case against news we can choose”
#4: Media - Broadcast
“I just try to figure out,if I were to go to a party, what would everyone
want to talk about? And that is what I’d
want to write about”
Gawker writeron “Learning to love the new media – The Atlantic”
“We like the surprises we want”
Tony Robbins
It’s no
t abo
ut …
…where you are in the curve
It’s about how willing you are to move.
Here’s some homework…
#1
[ Once a day think as if…]
#2
[ it’s going to be painful]
[ watch the news you don’t agree with]
#3
[ clickon a link
from the tenthpage of search results]
#4
[ Argue for the
opposite side]
#5 [ A Meetup group forpeople who have
nothing in common?]
and most of all…
Thanks to Mc Gun, waynegrande, Clay Irving, Flipboard, biojobblog, Simon Gray, Andwan,
a100tim, snowhome, thinkbrilliant , socialmediatoday, JamesFallows,
golly gee damn, Mark Smith, 2poster for their beautiful
pictures (Apology: I messed around with
some of them)
itscomplic8ed.wordpress.com
@stefanoaugello
