CASE STUDYABSOLUT ROCK TRAVEL RETAIL

PROJECTOVERVIEW

CLIENT

Absolut Vodka Travel Retail & World

Duty Free

PRODUCT

Absolut Vodka - Rock Limited Edition

TARGET MARKET

25-35 educated, urbane, creative

individuals

LOCATIONS

Nine worldwide airports - Stockholm,

London, Paris, Frankfurt, Istanbul,

Moscow, and Barcelona

BRIEF

Provide a shop window for the limited

edition Absolut Rock, through premium

merchandising and innovative

promotional activities

THEOBJECTIVE

Absolut Vodka “Rock Edition” launched

in Selfridges in September 2009 before

rolling out to top supermarkets and

display cabinets in premium bars and

travel locations across Europe.

Sheridan&Co were tasked with designing

a series of adaptable stands to suit a

range of spaces to reflect the fashion,

glamour, and vibrancy of today’s

modern rock star.

Ultimately the promotions had to:

• Drive sales in the intense Holiday

season.

• Create brand visibility

• Provide unique gift packaging.

• Up-charge

• Build the brand.

The travel retail promotion had to start

in the home of Absolut, Sweden, with

the concept subsequently rolled out

THESOLUTION

We designed a series of adaptable

stands to suit a range of spaces. Each

stand specifically designed according

to the site. Bespoke features included

shelving made to look like guitar

amplifiers, a drum kit, tread plate floor-

ing, and gobo projections to bring the

stand to life.

Interactive elements were given to key

sites which included personalised

computer games and prize draws. We

also turned our hand to fashion, design-

ing the promotional staff uniforms to

complete the look.

RENDER TOREALITY

RESULTS

Arlanda Airport, Sweden sold out of

stock two weeks earlier than planned.

The project has been, anecdotally,

deemed ‘a great success’ by clients

and airports in all markets.

The drum kit display bar was put on

display at Insight by Sheridan&Co,

our Retail test bed based in the heart

of the West End of London, again

where it proved its popularity with

passing trade.

PRESS

1 popsop.com 2 the drum 3 creative match 4 iNewswire 5 ideamarketers

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide