Action and Advocacy Strategy Review

Sara J. ScherrMarch 7, 2012

If you don’t know where you’re going, any road will take

you there.

Lewis Carroll

Presentation Focus

●Review the overall strategy of the LPFN

●Outline the Action and Advocacy approach

●Review draft Initiative outcomes

I. OVERALL STRATEGY OF THE LPFN INITIATIVE

Goal: To catalyze a shift towards integrated agriculture & rural land use strategies • Sustainable, climate-resilient, diverse food production to meet rural, urban

and export demand and food security needs for 9+ billion• Sustainable biomass fuel, forest, fisheries production• Conservation and restoration of wild biodiversity• Protection of critical watershed functions• Terrestrial climate mitigation

Outcomes:• Compelling case for a new paradigm for farming & rural landscapes• Leaders and innovators mobilized• Action agendas developed and implemented

Initiative Theory of Change

Leaders at the landscape, national and international levels…

are supported by new resources, motivated by new evidence, and empowered by new partnerships and coalitions…

to develop and advocate for effective landscape programs, policies and investments in their home landscapes, countries or institutions.

Principles and Approach

●Build from existing analyses●Phased approach to action●Learn from innovators●Strategically assess need for farm

& landscape innovation●Don’t seek consensus, rather:●Commitment to pursue integrated

goals●Energy & political space to innovate●New partnerships across many

sectors

Niche and Value-added of LPFNTo complement the many landscape initiatives underway●Provide a non-ideological, non-confrontational platform to

bring diverse groups together●Promote learning among diverse communities of practice●Document experience across communities of practice●Foster dialogue and action among diverse types of

institutions●Generate and synthesize knowledge from a broad base of

evidence and experience●Pool resources to strengthen policy advocacy and outreach●Provide communication link between high-level policy

initiatives and landscape actors

II. ACTION & ADVOCACY APPROACH

Scaling-up

●Innovation without scaling up is of limited value

●Drivers for scaling-up:• Ideas/model (LPFN)• Vision (LPFN champions and

leaders)• External catalysts (crises, donors)• Incentives (people, food and

nature)

●“Small is beautiful, but big is necessary”

Objectives

1) Articulate priority policy, investment, and research actions

2) Develop collaborative action plans in selected landscapes and countries

3) Define target audiences, with key messages and specific advocacy tactics

4) Promote partner engagements and establish modalities for partner collaboration

Principles of Engagement

Broad change achieved with a networked constituency of many sectors, on many levels, working together for change on many fronts

Use of existing networks No forced consensus Mobilize strategic actions at

scale Evidence-based approach

III. PROPOSED OUTCOMES

1. Landscape initiatives strengthened 1a. 8-12 large, MSH landscape initiatives have

improved technical and institutional strategies and interventions

1b. Producer and community organizations are effectively engaged in internat’l, nat’l and local landscape initiatives

1c. Mechanisms are in place for sharing experience, tools and lessons learned among landscape networks and initiatives

1d. At least 6 landscape cases documenting activities and impacts across sectors and scales are produced and shared internationally

2. Nat’l and sub-nat’l policies support integrated landscapes

2a. Policy Guide to support and scale up landscape initiatives is clearly articulated and widely disseminated

2b. Policies to support integrated landscapes are implemented in a least 3 countries

2c. Nat’l and sub-nat’l policy experience to support integrated landscapes is widely shared

3. Business leaders are engaged in and championing integrated landscape approaches

3a. Compelling business case for engagement in landscape action is articulated and widely disseminated

3b. In at least 3 landscapes, businesses are engaging actively in landscape initiatives

3c. Business sustainability platforms and eco-standard bodies are actively advancing strategies to link with landscape initiatives

4. Financing is expanded for integrated landscape investments

4a. The financial case for integrated landscape investments is articulated for an widely disseminated to finance stakeholders

4b. At least 2 sources of international finance have opened or expanded or windows for integrated landscape investment

5. International policies endorse an integrated landscape approach

5a. The integrated landscape approach is endorsed in major international policies (ag, food security, ecosystem management, climate change, rural & urban development)

6) Science and knowledge systems support integrated landscape initiatives

6a. Researchers have a shared understanding of what types of analysis are needed to advance the science of integrated landscapes

6b. Knowledge systems are being developed that support decision-making in integrated

6c. Int’l research better meets the needs of integrated landscape initiatives

6d. International funding for research on integrated landscapes is increased

7) Key stakeholders are aware of the potential benefits of integrated landscapes

7a. Information about integrated landscape approaches is widely available to practitioners and policymakers

7b. The media have raised the profile of integrated landscape approaches with the general public

Outcome # Outcome Name

Scale (internat’l, nat’l, landscape)

Primary Audience

Secondary Audience

Key Messages

Objectives

Evidence Base (note KPs)

Messenger(s)

Implementation Tactics

Timeline

Budgetary Needs

Available Resources

Measurable Indicators

Related Initiatives

Co-Organizer Lead

Other Co-Organizers (Role)

Partners (Roles)

Resources to Implement Action and Advocacy● In-kind commitments of co-financing of over $2 million from

LPFN co-organizers and partners

●Funded grants for LPFN through EcoAg (GEF, Moore Fdn)• Outcome 1: Support for activities in priority landscapes ($225,000)• Outcome 2: Leadership training to support in-country action and

policy development ($175,000)• Outcome 3: approximately $150,000 for business engagement

(cases studies, Roundtable)• Outcome 7: Communications (LPFN website, blog, publications,

media, etc.) ($100,000)• Additional Global Review products, tbd ($200,000)

● Individual partners self/co-finance activities of interest

●Collaborative fund-raising by LPFN partners

Outputs from the Working Groups1) Work plan templates for all

sub-outcomes2) Notes describing key points

from discussion3) Key messages to other

Working Groups, including Stakeholder Awareness

4) Powerful messages/concrete input to Call for Action

5) List of Group members

sscherr@ecoagriculture.orgenielsen@ecoagriculture.org

Asante sana!