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My Presentation At Nedbank Small Business Seminars
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A Seven Step Plan To Get Your Small Business Flying…
RIGHT NOW!
twitter.com/mike_said_what#nedbankSBS
slideshare.com/mikesaidwhatAction Now!
Mike & His Mechanics
Michael Said
brandStrategy
Mike & His Mechanics
Michael Said
brandStrategy
Help, It Sometimes FeelsLike I Am Drowning!
brandStrategy.co.za
Help, It Sometimes FeelsLike I Am Drowning!
7 Mistakes All SmallBusiness Owners Make
Mistakes That All Small Businesses Make
1 “I am not very good at marketing”
2 Going in without a business plan
3 Doing things the wrong way round
4 Thinking it’s all about you
5 The worst number in the world
6 Ingratitude
7 Following the herd
Help, It Sometimes FeelsLike I Am Drowning!
Let’s Get This Thing Back OnThe Road Already!
“I had a great idea and so I started a business.”
“Yes, but can you tell me in 60 seconds or less
exactly what it is you do? And more importantly,
what you can do for ME?”
Write Your Elevator Pitch
To: People who need to be able to speak in public or at workSeeking: To improve their speaking and presentation skillsI Offer: A professional assessment and ongoing skills trainingReason To Believe: I have over 10 years' experience in coaching & mentoring of speakers
Write Your Elevator Pitch
To: People who need to be able to speak in public or at workSeeking: To improve their speaking and presentation skillsI Offer: A professional assessment and ongoing skills trainingReason To Believe: I have over 10 years' experience in coaching & mentoring of speakers
Let’s Get This Thing Back OnThe Road Already!
“How am I going to make myself look professional?”
“Register that domain, get yourself some hosting,
build a website, get a logo, print a business card…
Look Professional!”
Make Yourself Look Professional!
Get A Logo: Four concepts R295 Domain Reg: R150 once offHosting: One year's hosting R295Build A DIY Website: Basic R295Personal Twitter Page: R245Corp Facebook Page: R295
www.underR300.co.za
“There is no use in looking professional if you
are not going to behave like a professional?”
“Integrity & Your Brand Promise!”
Define Integrity…
TrustOffer
Products Or Services
Perceived AsAn Expert
Outstanding Visibility
Familiarity
Increases Referrals
New Relationships
DemandHigher Prices
Makes You Credible
If you are not going to be Top Of Mind..You might as well be nowhere!
Let’s Get This Thing Back OnThe Road Already!
“What about ‘Social Media Marketing’?”
“You need to know where to start and what to do…
But don’t worry it is not as complicated at it first
appears.”
Get Sociable!
Your Site: Search Engine Optimized! (Google etc.)Wonder Wheel: Finding your key wordsYour Blog: Think with your head, write with your heart!LinkedIn: Build your online CV immediately, ask for ref.Twitter: The cocktail party side.Facebook: The Inside look.Foursquare: Location Based.
Secrets even your web designer doesn’t know!
Let’s Get This Thing Back OnThe Road Already!
“Surround Yourself!”
“Don’t try and do this alone… Seek Help Fast.
A persons success can be measured by how easily they ask for assistance”
Surround Yourself!
Money: Go to your bank! (Nedbank Small Bus Services)Expertise: Go to the library!(Call in a consultant)Company: Buy a dog.(Join a business community)All Three: Find a partner who compliments your style, make sure you both share the same belief system.Build Your Own Community
Let’s Get This Thing Back OnThe Road Already!
“Killing Time & The NOT-To-Do List”
“How to prevent yourself from doing the things you
know you shouldn’t be doing!”
The Not To Do List!
Curse Number One!
Giving away too much time!Curse Number Two!
Not sending out invoices on time!Curse Number Three!
Not following up on outstanding money!Curse Number Four!
Procrastination!
The Not To Do List!
Curse Number One!
Giving away too much time!Curse Number Two!
Not sending out invoices on time!Curse Number Three!
Not following up on outstanding money!Curse Number Four!
Procrastination!
Let’s Get This Thing Back OnThe Road Already!
“Keeping Your Feet Firmly On The Ground”
“Don’t get carried away by the early success, this is a
marathon and not a sprint!”
Your Feet On The Ground!
Invest In Yourself!
Audible.com Amazon.com! Learn, learn, learn!Invest In Your Business!
No, you do not need a FASTER car!Invest In Your Staff!
What if I train them and they leave?Invest In Your Family!
They have earned it!
Your Feet On The Ground!
Invest In Yourself!
Audible.com Amazon.com! Learn, learn, learn!Invest In Your Business!
No, you do not need a FASTER car!Invest In Your Staff!
What if I train them and they leave?Invest In Your Family!
They have earned it!
Let’s Get This Thing Back OnThe Road Already!
“Get Started Now”
“The best time to start doing things right was always last year, the
second best timeis NOW!”
Get Started Now!
Make A List!
Keep a journal of your activity!Find A Mentor!
Listen to your conscience!It’s About Habit!
Ordinary people doing extra-ordinary things!Make A Decision!
Insanity – Doing the same thing over and over and expecting a different result!
Actions StepsYou Can Start Today!
1 Write Your Elevator Pitch
2 Make Yourself Professional
3 Get Sociable With Social Media
4 Seek Help Fast
5 The Not To Do List
6 Keep Your Feet On The Ground
7 Get Started Now!
Yes You Can!
Wishing You Every Success
Twitter: mike_said_what
Facebook: mikesaidwhat
Slideshare: slideshare.com/mikesaidwhat
LinkedIn: mikesaidwhat
YouTube: mikesaidwhat
Web: www.brandstrategy.co.za
Email Me: [email protected]
Call Me: 082 449 7367
