Media: Nature and Technique

For Today:

• Describe the nature of media (advertising)• Identify the techniques of media

in persuading its receiver.• Watch a video about mass media

and media persuasion.

Questions:1.How does advertising work?2.What techniques do most ads

use to persuade? Give a brief description of each.

Advertising is the Art of PROMISE

andSUGGESTION.

Media Persuasion1.Pleasant Associations2.Unpleasant Associations3.Magical Associations

Media Persuasion4.Half truths5.Exaggerations 6.Floating Comparatives7.Truth

Compose a saying/ quote describing the nature of

media specifically advertising. Include proper solutions on how one should respond or

act towards it.

Advertising is the art of making whole lies out of half truth

therefore keep your eyes open.

Based on Edgar Shoaff’s quote