Affiliate Adventures in Mobile CommercePresented by: John ToskeyGlobal Director, eBay Partner Network

Twitter: @ebaypartnernet

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TIMES HAVE CHANGED: CONSUMERS ARE ABANDONING DESKTOP COMPUTERS, PURCHASING MORE ON MOBILE

MOBILE & MULTISCREEN

GLOBAL INSPIRATION

OMNICHANNEL

EVOLVING EXPECTATIONS TODAY‘S CONSUMERS DEMAND MORE

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An average consumer spends

220 minutes on mobile devices daily

MOBILE ECOMMERCE CONTINUES TO GROW

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Mobile retail sales increased

38.7% from 2014 – 2015

30% of U.S. ecommerce sales are driven through mobile

Sources: Internet Retailer, TechCrunch

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Source: eBay, Inc.

Ladies shoes: 8 seconds

Car or truck: 5 minutes

Tablet: 43 seconds

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Insert Image/photo of a mobile shopper

WE ARE ALREADY PAST THE TIPPING POINT...

...COMMERCE IS MOBILE.

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Insert Image/photo of a mobile shopper

AFFILIATE PROGRAMS ALSO HAVE TO INNOVATE

TO KEEP PACE WITH MOBILE TRENDS.

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IS YOUR WEBSITE OPTIMIZED FOR MOBILE?

Use dedicated mobile site or responsive design

Optimize for all screens

Develop with common software

Include readable text

Size content for the screen

Make links easy to select

Deploy simple navigation from any device or operating system

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THINK MOBILE FIRST ACROSS YOUR ENTIRE FUNNEL

Insert Image/photo

Stock image with idea / mobileWEBSITE EXPERIENCE

LANDING PAGES ADVERTISERS

EMAIL MARKETING

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EXAMINE YOUR AFFILIATE STRATEGY

PRODUCTS

CHECKOUT PROCESSADVERTISER SELECTION

AD TYPES

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DIG INTO YOUR DATA

-CLICKS -TRANSACTIONS-CONVERSIONS

-ANALYZE -TEST -REFINE

USE DATA TO DRIVE DECISIONS

-DESKTOP -APP -MOBILE WEB

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• 88% of consumer mobile internet time is spent in apps

• 17% have a mobile app• 50% have a mobile optimized

site

Source: comScore, ePN publisher survey

Consumer behavior is skewed toward app ecosystems

Affiliates are focused on mobile web

EYES SHIFTING TO APPS

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Up to 3X mobile conversion rate increase

App installed – direct to the app

App not installed – direct to mWeb

APP INNOVATION: DEEP LINKING

Source: ePN data

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GLANCEABLE COMMERCE / WEARABLES

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PAYMENT OPTIMIZATION

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SHOPIFICATION OF AFFILIATE SITES

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IN SUMMARY

• Consumer preferences are evolving

• Affiliate ecosystems are adapting

• Use your data to understand visitor behavior

• Prioritize mobile accessibility as a must-have

• Look ahead to other emerging trends

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@ebaypartnernet