Africa Trend Briefing - THE FUTURE OF AFRICONNECTION

AFRICA TREND BRIEFING · JUNE 2016 | THE FUTURE OF AFRICONNECTION

THE FUTURE OF AFRICONNECTION 10 innovations reshaping African expectations around social connection!

J U N E 2 0 1 6 A F R I C A T R E N D B R I E F I N G


The mother of all African trends.

The eternal desire for connection is finding new expression and purpose.


Why now?

Because when it comes to social connection, African consumers

demand that you throw out yesterday's thinking – and business models!


Want to know where African connection is heading next?

Stop asking consumers. Start looking at game-changing

innovations launching across the continent!


Ready for ten innovations that are changing expectations around social connection?



FEATURED INNOVATIONS

Beat your competition in the race to connect African consumers with each other – for fun, commerce,

skill sharing, education and more!


Tunga Social network connects African coders with tech companies

FEATURED INNOVATION


Integrated Waste Exchange Government portal lets companies trade waste products

FEATURED INNOVATION


Viber Messaging app launches social channel for live discussions

FEATURED INNOVATION


Guumzo Social network lets people share voice content

FEATURED INNOVATION


WebDOC App’s doctors answer medical questions in real-time

FEATURED INNOVATION


trendwatching.com/premium


Botswana Telecommunications Government-owned company launches IPO to general public

FEATURED INNOVATION


Yoza Ugandan app helps people locate local laundry services

FEATURED INNOVATION


Bassita Messaging app launches social channel for live discussions

FEATURED INNOVATION


Orange Mobile network unveils website dedicated to entrepreneurs

FEATURED INNOVATION


Tasha Smith Empowerment workshop connects local and Hollywood actors

FEATURED INNOVATION


THE BIGGER PICTURE New customer expectations don't emerge out

of the blue – it's all about evolution.


16 mega-trends that provide context and structure when

tracking the evolution of consumerism.

The Trend Framework



NEXT Customer expectations wait for no one –

so GET GOING!


Intra-Africa is about to explode… so think big and think across boundaries!


But don't forget that new expectations can come from anywhere!


Want to take it to the next level?

CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM At our upcoming 2016 Trend Events you'll hear about THE trends that

will shape consumerism in 2017 and beyond.

www.trendwatching.com/live/events

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Africa Trend Briefing - THE FUTURE OF AFRICONNECTION