Another chance to see the presentation from Matt Bush, Head of Agency, Google UK
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1. UNDERSTANDING THE MOMENTS THAT MATTER Matt Bush Head of
Performance, Google
2. PROCESSING CONNECTIVITPOWERY 3. 81% of consumers research
onlinebefore buying FMCG products 4. Between 2010 and 2011, the
averagenumber of information sources used by shoppers DOUBLED 5.
Stimulus First MomentSecondof TruthMoment ofTruth 6. Stimulus
FirstSecond Moment Moment of Truth of Truth Which becomes the next
persons ZMOT 7. UNDERSTAND THECONSUMER JOURNEY 8. WE CAN HELP 9. 3
simple questions What categories should my brand own? When are my
consumers searching? How do I make their lives easier?? 10. THANK
YOU [email protected]
