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The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
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© AIPMM 2012
Source: © 1998-2012, AIPMM, All Rights Reserved.
GatePhase
AIPMM Product Management Framework
Exceptional Product Managers master and direct the product planning process.
© AIPMM 2012
AIPMM Product Management Framework
Source: AIPMM, © 1998-2012, All Rights Reserved.
GatePhase
© AIPMM 2012
Typical Deployment
Product Management Product Marketing Product Management + Product Marketing
Product Management + Product Marketing
Source: AIPMM, © 1998-2012, All Rights Reserved.
© AIPMM 2012
Traditional Development Project
Traditional Development Project
Source: AIPMM, © 1998-2012, All Rights Reserved.
© AIPMM 2012
Knowledge Areas
Source: AIPMM, © 1998-2012, All Rights Reserved.
© AIPMM 2012
Core Product Team
CROSSFUNCTIONA
L COR
E TEAM
Product Manager
Product Mktg Manager
Project Manager
Business Analyst
Dev Manager
QA Manager
Cust Support Manager
Sales Manager
InputsProcesses/Activities
Outputs/Deliverables/Milestones
Source: AIPMM, © 1998-2012, All Rights Reserved.
© AIPMM 2012
Key Deliverables
DELIVERABLES
Strategic Plan
Competitive Analysis
Market Trends
Mkt Req Document (MRD)
Business Case
Prod Req Document (PRD)
Product Roadmaps
Source: AIPMM, © 1998-2012, All Rights Reserved.
© AIPMM 2012
Key Deliverables
DELIVERABLE
S
Functional Specifications
Test Plans
Product Positioning
Marketing Plan
Beta Program Plan
Launch Plan
End of Life Plan
Source: AIPMM, © 1998-2012, All Rights Reserved.
