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Airport Sampling and Experiential Program Case Study
Pepsi and Frito Lay at Super Bowl XLVII
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AMI keeps you engaged with current customers and in front of new onesMarketing Income represents a unique way to get involved with experiential marketing and integrated sponsorship programs within airports and other public venues.
Our innovative programs let you: Engage passengers throughout the travel experience Create smart, measurable ways for consumers to interact with your brand Improve the overall passenger experience while increasing brand awareness and building
brand loyalty Provide customized in-airport promotions to drive and increase purchasing
We develop customized, branded experiences inside 200+ of the top airports across the U.S. These programs engage, educate and entertain millions of travelers.
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Pepsi / Frito Lay & AMISuper Bowl 2013 Welcoming Engagement
Situation: Pepsi’s focus was getting their new product, Pepsi Next, into the hands of football fans, who are a large target market for the brand. As a seasoned Super Bowl sponsor, Pepsi was aware of its ability to reach this demographic through AMI’s sampling and experiential programs inside of the host city airport.
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Tactics: Pepsi sponsored a seven day event that targeted passengers attending Super Bowl XLVII in New Orleans. Using strategic locations to target incoming and outgoing passengers, Brand Ambassadors engaged passengers and handed out samples of Pepsi Next and Tostitos chips and salsa. Other activations included:• Giveaways: Eye blacks & Rally towels• Branded photo booth integrated into Pepsi’s social media networks• Surveys to gain valuable consumer insight
Pepsi / Frito Lay & AMISuper Bowl 2013 Welcoming Engagement
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Results: Success. We distributed 60,000 samples, reaching a very significant percentage of those traveling through New Orleans for the Super Bowl. Nearly 85% of the passengers who sampled the Pepsi and Tostitos products were trying them for the first time. Almost three-quarters of those who sampled said they would purchase the products within the next 30 days. Throughout the program, passengers asked questions including, “How many calories are in Pepsi Next?” and “How long has Pepsi Next been out?” After the program, we provided Pepsi with meaningful, measurable data that is invaluable to the brand.
Pepsi / Frito Lay & AMISuper Bowl 2013 Welcoming Engagement
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THANK YOU
For more information please contact:
Jeff [email protected]
Portland | Boston | New Yorkairport-marketing.com
