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Are your email marketing campaigns getting the results that you expect? Are you satisfied with your opens, click-thrus, and conversions? Is your boss demanding that you send more email to increase sales? Do you feel like your campaign is missing the mark? Join us as our panelists review a variety of emails - some that are hot, some that are not.This will be an interactive session. Please submit a recent email campaign (with images off and on) that you have sent or has been sent to you. Engage live as our panelists dissect the good, the bad and the ugly. The team will break down the entire anatomy of the email from the subject line to the footer. Marketers will be able to gather varying points of view on email marketing strategy and best practices from the diverse group of panelists. Don't agree with what the panelists think? Raise your hand! Shout out what you think! (Don't worry, we won't agree on everything either.) This session is intended to be interactive. A discussion of email marketing among email marketers.DJ Waldow, Director of Community, Blue Sky FactoryLoren McDonald, Vice President, Industry Relations, SilverpopStefan Pollard, Senior Strategic Consultant, ResponsysTamara Gielen, Email Marketing Consultant
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LOOKING FOR THIS GUY (JOEL BOOK)? HE’S NEXT DOOR
AM I HOT OR NOT
Tamara Gielen, Email Marketing Consultant Loren McDonald, Vice President, Industry Relations, Silverpop Stefan Pollard, Senior Strategic Consultant, ResponsysDJ Waldow, Director of Community, Blue Sky Factory
WHO’S WHO
Tamara Gielen@tamaragielen
Stefan Pollard@4Stefan
DJ Waldow@djwaldow
Loren McDonald@LorenMcDonald
DISSECT & DEBATE
• Welcome (Loren)
• E-Commerce (DJ)
• Newsletter (Tamara)
• Transactional (Stefan)
• Additional Attendee Entries
• Q & A
Welcome Emails
Email address was added
Add to address book
Web version link
Privacy assurance and
linkLink and instructions on how to change preferences
How to get started
When first email will
arrive
Resources, key links
“Your gift” incentive
Unsubscribe linkReinforce value proposition
Upsell
Call to action/”offer”
WELCOME CONTENT CHECKLIST
Horrible
Not Much Better
Still, Not Much Better
Better…
But…
ImagesOff
ImagesOn
Ecommerce / Promotional Emails
Leads to an open, click-
through and/or
conversion
*Creates positive brand
awareness
Is timely, targeted, &
valuable
(Is viewable with images
on & off)
Has a clear from name &
subject line
Includes main call to
action
Is simple &
straightforward; clean
design
Is shareworthy
E-COMMERCE EMAIL CHECKLIST
Subject LineIt's not too late to order your Christmas gift...
From NameBustedTees
**Sent 12/24/09
Newsletters
Main purpose:
Inform, entertain,
educate, show
expertise
Drive traffic to
the website
Do’s:
Include a table of
contents
Make them scannable
Allow users to share
individual topics
Make titles stand out
Teaser copy with link to
full article on web
NEWSLETTER CONTENT CHECKLIST
Subject LineNew Series Premiere: Border Wars This Sunday on Nat Geo
From NameNational Geographic
Transactional / Notification Emails
Transaction Occurs, or
relationship message for
service action items
Add to address book
Web version link
Privacy assurance and linkPreference center link
Branding and Navigation
elements
Primary intent –
transactional data,
bypasses most
suppressions
Strong personalization
Subscribe link includedReinforce value proposition
Cross-sell / Upsell
Repeat purchase incentive
TRANSACTIONAL EMAIL CHECKLIST
Subject LineYour receipt #M3NSFF1ZQ7
From NameiTunes Store
Attendees Entries
We Want You!
Subscribe to our FREE industry newsletter:
Become an eec member & join the world’s largest organization of email marketers.
Save $100 with discount code EEC10
www.emailexperience.org
WHO’S WHO
Tamara Gielen@tamaragielen
Stefan Pollard@4Stefan
DJ Waldow@djwaldow
Loren McDonald@LorenMcDonald
Extras
Subject:Check your email for great tips and reminders!
Subject LineWelcome to National Geographic Newsletters
From NameNational Geographic
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