AMAZON WIZARD

AMAZON ANTICIPATORY SHIPMENT SERVICE is able to predict what you, as a customer, want to purchase and will initiate an order on your behalf. Amazon will take advantage of its vast amount of data to determine what a customer might buy based on purchase

history, wish lists, Internet searches, returns and tracking a customer’s behavior on a website.

AMAZON WIZARD

Overnight delivery becomes standard.

Customers that want to get newly released products as soon as they hit the market will have AMAZON ship those items.

Customers that need delivery of items they are using on a regular basis will enjoy AMAZON shipping them without delay, at best price available.

Returning goods will be easy and convenient, and wrongly delivered items will be discounted or gifted.

"I need regular deliveries of baby care supplies at the best price without the hassle of searching online and chasing the deals."

Jane, busy working Mom

35 y.o.

Lawyer

Has 10 month old baby

Motivations

Jane would like to receive items for her baby automatically, based on the predictions of what her baby might need as she grows.

"I am passionate about technology and like to play with latest gadgets and gizmos.”

Thomas, tech buff

33 y.o.

Web developer

Works in a startup

Motivations

Thomas would like to get new gadgets as soon as they hit the market, at best price available.

"I am a devoted follower of fashion and like to try new styles and trends.”

Rachel, fashionista

29 y.o.

Marketing

Lives in a big modern city

Motivations

Rachel would like to have very fast delivery of “hot” fashion items, and customer centric return policy is important to her.

FUNCTIONAL REQUIREMENTS

AMAZON WIZARD must be able to employ complex algorithms.

Algorithms must be sophisticated enough to reduce the number of possible returns that are costly.

There must be technology in place that will enable Amazon to order and ship on behalf of its customers.

ASSUMPTIONS

Customers will trust Amazon to make orders and ship them on their behalf.

Amazon’s customers won’t abuse company discount and gift policy for wrongly delivered items.

TIMELINE

Phase I

Build algorithm to utilize big data Phase II

Build Amazon Wizard website

TIMELINE

Phase III

Roll out marketing campaign Phase IV

Collect & analyze new customers data

GOALS

Create Amazon Wizard website in 3 weeks.

Increase the number of Amazon unique visitors by 5% in one month from the traffic of Amazon Wizard.

Have half a million Amazon Wizard users by the end of the first year.

APPENDIX: USER STORIES

User Story #1:

As an Amazon customer I want Amazon to predict what I might want to order so delivery time will be reduced to the minimum.

User Story #2:

As an Amazon customer I want to get new products as soon as they are released.

User Story #3:

As an Amazon customer I want Amazon to take care of hassle of re-ordering items that I am using on a reoccurring basis.

APPENDIX: USER STORIES

User Story #4:

As an Amazon customer I want to be sure that if Amazon delivers items by mistake I won’t be liable for those deliveries.

User Story #5:

As an Amazon customer I want to be able to return items that were delivered by mistake and receive refunds asap.

User Story #6:

As an Amazon customer I want to have an option to purchase items that were delivered by mistake at a discount.

APPENDIX: SURVEY

APPENDIX: SURVEY

APPENDIX: SURVEY