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Opportunities for collaboration … to bridge the gap

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We help you bridge the “digital gap”

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Flexible and tailored services based on 3 principles

1.   Delivering marketing value through effective and honest channel execution

2.   Pragmatic engagement and innovation across your ecosystem

3.   Actionable insights to both support change and leverage your existing digital investments

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Our service palette 1.   Delivering marketing value

–  Converting marketing leads into sales leads

–  Event execution and value realisation

–  Business case execution (programs and change)

2.   Innovating and joining the dots

–  Content planning and governance

–  Cross media story-telling

–  New channel execution (tablet, smartphone apps)

–  Ecosystem orientation

3.   Actionable insights

–  “Espace” online survey-based insights

–  Measuring Return on Marketing Investment (ROMI)

–  Web performance service

–  Social media buzz

What gap?

What pays for your internet investment?

" The need to increase sales? " Directly to consumers via an e-channel " Indirectly to consumers or individuals within businesses –

building online awareness, consideration and preference " The need to increase brand value?

" I engage with the brand " I trust the brand " I love the brand

" The need to improve service efficiency and effectiveness? " The need to communicate and engage with employees,

stakeholders etc? " The need to build relationships?

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Who are your visitors? What do they need?

Motivation Need I want to shop (Physiological, safety, social, esteem)

Logical (products, prices, downloads recommendations, contacts)

I want to be entertained (Esteem, self actualisation)

Emotional (games, challenges, digital media, stories)

I want to research (Safety)

Logical (encyclopedia, blogs, stories)

I want service (Physiological)

Logical (downloads, software, FAQs, forums, contacts)

I seek knowledge (safety, social, esteem)

Logical/emotional (wiki, blogs, articles)

I want to belong (Social)

Emotional (social networks, forums, IM)

I want to contribute (Esteem, Self actualisation)

Emotional (blogs, forums)

I want to be recognised (Esteem)

Logical, emotional (blog, microblog)

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“You can lead a horse dog to water…”

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More information

Graham Honeywill 045 274 7707 Andrew Barriskell 040 507 7217 Amberbuzz Consulting Oy www.amberbuzz.fi